---
title: "Ball Deodorant Mens — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/ball-deodorant-mens"
last_updated: "2026-08-09T09:58:04.851Z"
locale: en
meta:
description: "Niche score 55/100 · £93K/yr market · 61K searches/yr · £11.06 avg price. A small market ($93K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £93K/yr market · 61K searches/yr · £11.06 avg price. A small market ($93K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ball Deodorant Mens — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **ball deodorant mens**
**Worth a look**
Shows low returns (0.4%), but a small market ($93K/yr) keeps it on the watch list.
Market size 23Growth 58Conversion 96Competition 47Returns 98Price range 67Avg price 42Brand share 30Review moat 25Quality gap 67
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.71–£34.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+32.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.06**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,359.14**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£93K**
£93K/yr · 61K searches
According to Flapen's Amazon United Kingdom niche tracking, ball deodorant mens is a £93K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ball deodorant mens market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£66K–£88K**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**15**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**9%**
- Below The Belt Grooming60% - Manscaped Refining The Gentleman12% - Super & Fresh Co.6% - DANISH ENDURANCE6% - Giovici4% - Dr. Ball's3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.7% search growth over the last 90 days.
3K2KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/ball-deodorant-mens/trend)
## **Top ball deodorant mens search terms**
- **below the belt**15K/yr+58.5%14.3% conv. - **ball deodorant mens**18K/yr+27.0%9.6% conv. - **below the belt fresh & dry balls**5K/yr+50.2%20.2% conv. - **ball deodorant**7K/yr+27.2%8.5% conv. - **ball cream for men**6K/yr-6.7%7.8% conv. - **groin deodorant**4K/yr-0.8%3.2% conv. - **ball cream**3K/yr+48.6%13.0% conv. - **fresh balls**3K/yr+33.5%9.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/ball-deodorant-mens/search-terms)
## **Top ball deodorant mens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£7K12%£11K16%£15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Below The Belt Fresh & Dry Balls Anti Chafe Deodorant Gel Fresh 2 x 75ml**Below The Belt Grooming**£10.67**4.4★7,097 rev](https://www.amazon.co.uk/dp/B08C4PM2TP) [2**Below The Belt Fresh & Dry Balls Anti Chafe Deodorant Gel Fresh Scent 75ml**Below The Belt Grooming**£5.87**4.4★7,097 rev](https://www.amazon.co.uk/dp/B013L1WT30) [3**MANSCAPED The Crop Preserver Anti-Chafing Mens Ball Deodorant Male Care Hygiene Moisturizer Featuring Soothing Aloe Vera 118ml (1-Pack)**Manscaped Refining The Gentleman**£10.53**4.3★13,074 rev](https://www.amazon.co.uk/dp/B0BWPM1C5F) [4**Below The Belt Fresh & Dry Balls Anti Chafe Deodorant Gel Cool 75ml**Below The Belt Grooming**£5.71**4.4★7,097 rev](https://www.amazon.co.uk/dp/B01L97VR9U) [5**Below The Belt Mens Anti Chafe Cream for Thighs & Groin Fresh Scent 75ml**Below The Belt Grooming**£5.86**4.3★59 rev](https://www.amazon.co.uk/dp/B0FN7JB8P9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Below The Belt Mens Anti Chafe Cream for Thighs & Groin Fresh Scent 75ml**Below The Belt Grooming**£5.86**59 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7JB8P9) [**Below The Belt Anti Chafe Cream Under Breast Thighs & Buttocks 75ml**Below The Belt Grooming**£5.85**69 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7F1496) [**Below The Belt Fresh And Dry Boobs Under Breast Anti Chafing Cream 75ml**Below The Belt Grooming**£5.85**70 rev11mo ago](https://www.amazon.co.uk/dp/B0FN4LQLP6) [**Mens Nut Wax for Sweat Chafing and Odor Relief in the Groin enriched with shea Butter squalane and Soothing bisabolol for Sensitive Skin Care**Australian Bodycare**£9.56**255 rev1y ago](https://www.amazon.co.uk/dp/B0FHHFZRZR) [**MANSCAPED The Crop Preserver Mens Ball Deodorant Lotion Male Care Hygiene Moisturizer Anti-Chafing Groin Protection with Cooling Aloe Vera Persevere Scent 4oz**Manscaped Refining The Gentleman**£11.80**32 rev1y ago](https://www.amazon.co.uk/dp/B0F86C9SDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DANISH ENDURANCE Mens Bamboo Boxers Comfortable Breathable Underwear Tagless Optional Open Fly 6 Pack Multicolor (2 X Black 2 X Grey 2 X Navy Blue) Fly M**DANISH ENDURANCE**£34.28**4.3★**▲ 236%**](https://www.amazon.co.uk/dp/B0BGSVBS29) [**Mens DKNY GIANTS - 3pk Black/White/Grey**DKNY**£16.07**4.3★**▲ 226%**](https://www.amazon.co.uk/dp/B09VY46VTJ) [**Giovici Mens Boxers Bamboo Anti Chafing Soft Comfortable Boxer Briefs Longer Leg - Boxer Shorts Multipack - Moisture Wicking Technology (3 Pack Black L)**Giovici**£12.47**4.4★**▲ 192%**](https://www.amazon.co.uk/dp/B09LHTTD9L) [**Below The Belt Anti Chafe Cream Under Breast Thighs & Buttocks 75ml**Below The Belt Grooming**£5.85**4.0★**▲ 83%**](https://www.amazon.co.uk/dp/B0FN7F1496) [**Below The Belt Fresh And Dry Boobs Under Breast Anti Chafing Cream 75ml**Below The Belt Grooming**£5.85**4.3★**▲ 83%**](https://www.amazon.co.uk/dp/B0FN4LQLP6)
**~~View all trending →~~**
## **What buyers say about ball deodorant mens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good product, easy to use”*
**Comfort-Overall**15%
*“Super comfortable”*
**Smell**13%
*“It smells lovely and fresh”*
**Advertised Vs Actual Product**8%
*“What I expected”*
**Value For Money**7%
*“Great Value”*
**Size-Overall**7%
*“Good fit”*
**Efficiency**5%
*“Cleared problem up quickly”*
**Material Quality**3%
*“soft Material”*
**Ease Of Use**3%
*“Easy to use”*
**Soft Feel**3%
*“Silky smooth”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Did not suit. Did nothing for me except burn”*
**Dilute/Watery**9%
*“The consistency has gone from a thick cream to a very watery liquid”*
**Smell**9%
*“I get a very strong unusual smell that I dont find pleasant”*
**Value For Money**8%
*“Bit pricey”*
**Quality-Overall**7%
*“Declining quality over the past few years”*
**Allergies**6%
*“I may be allergic to a component”*
**Moist/Dry**4%
*“Takes a long time to dry”*
**Size-Overall**4%
*“Not fit for the purpose”*
**Durability**3%
*“doesnt last too long”*
**Residue**3%
*“the product leaves white residue on your clothes”*
### **Top return reasons **
**Size-Overall**54%
**Functionality-Overall**6%
**Quality-Overall**4%
**Leak-Proof**4%
**Arm Fit**3%
**Smell**3%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Gap/Hole**2%
**Length**2%
## **Common questions**
- **Is ball deodorant mens profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the ball deodorant mens niche?**
- 11 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in ball deodorant mens?**
- Top complaints mined from reviews: Functionality-Overall, Dilute/Watery, Smell. The return rate is 0.4%.
- **When does demand for ball deodorant mens peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the ball deodorant mens niche?**
- Listings span £5.71–£34.28; the average listing price is £11.06 (sweet spot $15–$100). The average incumbent carries 4,359 reviews — the moat a new listing must climb.
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