---
title: "Bakuchiol — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/bakuchiol"
last_updated: "2026-08-09T11:38:58.467Z"
locale: en
meta:
description: "Niche score 46/100 · £107K/yr market · 142K searches/yr · £15.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £107K/yr market · 142K searches/yr · £15.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bakuchiol — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **bakuchiol**
**Skip it**
Soft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 11Conversion 57Competition 35Returns 98Price range 75Avg price 76Brand share 34Review moat 44Quality gap 60
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.54**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.08–£41.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,071.38**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£107K**
£107K/yr · 142K searches
**Growth**
**Bad****-27.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bakuchiol is a £107K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bakuchiol market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£78K–£93K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#591**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**122**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**13%**
- EQQUALBERRY59% - BeautyPro9% - CELDYQUE8% - NIVEA5% - Medik83% - Nature Spell3% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -27.8% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/bakuchiol/trend)
## **Top bakuchiol search terms**
- **bakuchiol**46K/yr-9.2%3.2% conv. - **eqqualberry**56K/yr-54.8%4.1% conv. - **bakuchiol serum**23K/yr-34.7%3.1% conv. - **equalberry**10K/yr+70.5%6.7% conv. - **equalberry serum**4K/yr-69.0%4.7% conv. - **eqqualberry bakuchiol serum**2K/yr-95.3%13.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/bakuchiol/search-terms)
## **Top bakuchiol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£11K15%£16K20%£21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EQQUALBERRY Bakuchiol Plumping Face Serum 30 ml Hydrating & Skin Texture Supporting Serum with Bakuchiol Niacinamide & Hyaluronic Acid**EQQUALBERRY**£14.15**4.4★3,148 rev](https://www.amazon.co.uk/dp/B0D8W2W8C2) [2**EQQUALBERRY Vitamin Illuminating Serum 30 ml Vitamin C & Niacinamide Face Serum with Arbutin Ceramides & Hyaluronic Acid | Hydrating Radiance-Support Serum**EQQUALBERRY**£14.69**4.3★14,507 rev](https://www.amazon.co.uk/dp/B0D8W1YVBX) [3**BEAUTYPRO BAKUCHIOL Serum 30ml Natural Retinol Hydrating Formula Nourishing Korean Skincare Water-Free Vegan Ingredients Multi Award Winning Brand**BeautyPro**£8.60**4.7★46 rev](https://www.amazon.co.uk/dp/B0FCMW6K69) [4**CELDYQUE Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan &**CELDYQUE**£13.67**4.6★913 rev](https://www.amazon.co.uk/dp/B0DC6H8MSW) [5**EQQUALBERRY NAD+ Peptide Boosting Smoothie Serum 30 ml Hydrating & Vitality-Supporting Face Serum with NAD+ Multi-Peptide Blend & Ceramide Complex | Lightweight Daily Boost**EQQUALBERRY**£16.95**4.4★3,565 rev](https://www.amazon.co.uk/dp/B0FGQ3J31K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COSRX The Blue Peptide Bakuchiol Plump Glow Serum 50 ml GHK-Cu Copper Peptides & Bakuchiol Facial Serum for Hydration Firmness & Glass Skin Glow Korean Skincare**COSRX**£19.75**142 rev2mo ago](https://www.amazon.co.uk/dp/B0GWPQ7FS4) [**Plant-Based Bakuchiol Serum Retinol Alternative with Peptides Niacinamide Vitamin C & Hyaluronic Acid | Anti-Aging Anti-Wrinkle Hydrating Serum Suitable for sensitive skin30ml**The Radiant Hub Ltd**£11.44**15 rev4mo ago](https://www.amazon.co.uk/dp/B0GSWFFJ59) [**EQQUALBERRY Vitamin Illuminating Cream 50 ml Brightening Face & Body Moisturiser with 5% Niacinamide 3% Tranexamic Acid & Vitamin C | Lightweight Hydration & Skin Tone Support**EQQUALBERRY**£19.65**3,077 rev6mo ago](https://www.amazon.co.uk/dp/B0FQ9MM42M) [**EQQUALBERRY NAD Peptide Boosting Cream 50 ml Hydrating & Barrier-Supporting Moisturiser with NAD Peptides & Ceramides | Daily Skin Comfort & Vitality Support**EQQUALBERRY**£18.20**2,671 rev6mo ago](https://www.amazon.co.uk/dp/B0FQBL8S3K) [**EQQUALBERRY NAD+ Peptide Boosting Smoothie Serum 30 ml Hydrating & Vitality-Supporting Face Serum with NAD+ Multi-Peptide Blend & Ceramide Complex | Lightweight Daily Boost**EQQUALBERRY**£16.95**3,565 rev7mo ago](https://www.amazon.co.uk/dp/B0FGQ3J31K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COSRX The Blue Peptide Bakuchiol Plump Glow Serum 50 ml GHK-Cu Copper Peptides & Bakuchiol Facial Serum for Hydration Firmness & Glass Skin Glow Korean Skincare**COSRX**£19.75**4.7★**▲ 380%**](https://www.amazon.co.uk/dp/B0GWPQ7FS4) [**Plant-Based Bakuchiol Serum Retinol Alternative with Peptides Niacinamide Vitamin C & Hyaluronic Acid | Anti-Aging Anti-Wrinkle Hydrating Serum Suitable for sensitive skin30ml**The Radiant Hub Ltd**£11.44**4.2★**▲ 368%**](https://www.amazon.co.uk/dp/B0GSWFFJ59) [**EQQUALBERRY NAD Peptide Boosting Cream 50 ml Hydrating & Barrier-Supporting Moisturiser with NAD Peptides & Ceramides | Daily Skin Comfort & Vitality Support**EQQUALBERRY**£18.20**4.3★**▲ 333%**](https://www.amazon.co.uk/dp/B0FQBL8S3K) [**EQQUALBERRY Hyaltoin Flooding Smoothie Serum 30 ml Deep Hydration & Barrier-Supporting Serum with 11 Hyaluronic Acids Ectoin & Ceramides | Lightweight Daily Hydration**EQQUALBERRY**£15.94**4.6★**▲ 177%**](https://www.amazon.co.uk/dp/B0FGQ27SFL) [**EQQUALBERRY Vitamin Illuminating Cream 50 ml Brightening Face & Body Moisturiser with 5% Niacinamide 3% Tranexamic Acid & Vitamin C | Lightweight Hydration & Skin Tone Support**EQQUALBERRY**£19.65**4.3★**▲ 161%**](https://www.amazon.co.uk/dp/B0FQ9MM42M)
**~~View all trending →~~**
## **What buyers say about bakuchiol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**15%
*“A gentle powerhouse for sensitive skin”*
**Moist/Dry**11%
*“feels properly hydrated”*
**Quality-Overall**10%
*“which usually indicates a high quality serum which should be used in small amounts”*
**Soft Feel**9%
*“My skin feels soft”*
**Suitability Dry Skin**8%
*“my dry skin feels more comfortable”*
**Value For Money**5%
*“good value”*
**Absorbency**4%
*“absorbs nicely”*
**Suitability Oily Skin**4%
*“Great for oily / combination skin”*
**Texture/Consistency-Overall**4%
*“Great for texture, gentle”*
**Brightness/Shine/Glow**4%
*“Instant glow”*
### **What buyers complain about **
**Skin Health**13%
*“Bad for my skin”*
**Allergies**6%
*“Made me come out in hives and swollen face”*
**Quality-Overall**6%
*“Worst product”*
**Ingredients-Overall**5%
*“It doesn't state anywhere, as far as I can see, firstly that it contains butylene glycol and secondly, what type of butylene glycol. I avoid products derived from petrochemicals”*
**Smell**5%
*“has a particular smell that is planty”*
**Value For Money**4%
*“expensive”*
**Moist/Dry**4%
*“does not really moisturise”*
**Suitability Dry Skin**4%
*“really gutted as cannot use retinol”*
**Sensitivity-Overall**4%
*“Had awful break out of spots using it with in 24 hours have not had spots for 40 yeast always good skin”*
**Functionality-Overall**4%
*“Also doesn't work”*
### **Top return reasons **
**Product Condition**9%
**Quality-Overall**9%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Motor Power**6%
**Leak-Proof**6%
**Dilute/Watery**4%
**Dispensing Mechanism**4%
**Value For Money**4%
**Smell**4%
## **Common questions**
- **Is bakuchiol profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 21 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the bakuchiol niche?**
- 14 brands and 122 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in bakuchiol?**
- Top complaints mined from reviews: Skin Health, Allergies, Quality-Overall. The return rate is 0.3%.
- **When does demand for bakuchiol peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bakuchiol niche?**
- Listings span £6.08–£41.42; the average listing price is £15.54 (sweet spot $15–$100). The average incumbent carries 2,071 reviews — the moat a new listing must climb.
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