---
title: "Badedas — £230K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/badedas"
last_updated: "2026-08-06T21:22:00.725Z"
locale: en
meta:
description: "Niche score 36/100 · £230K/yr market · 125K searches/yr · £11.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £230K/yr market · 125K searches/yr · £11.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Badedas — £230K/yr Amazon UK Niche (2026) - Flapen"
---
# **badedas**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 7Conversion 97Competition 6Returns 100Price range 32Avg price 47Brand share 0Review moat 49Quality gap 13
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,594.14**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.65**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£230K**
£230K/yr · 125K searches
**Price range**
**Okay****£2.73–£20.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-36.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, badedas is a £230K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **badedas market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£175K–£233K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#898**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Badedas100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -36.5% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/badedas/trend)
## **Top badedas search terms**
- **badedas**55K/yr-34.0%10.8% conv. - **badedas bubble bath**49K/yr-37.5%19.5% conv. - **badedas bath 750ml original**9K/yr-35.4%19.7% conv. - **badedas gift set**9K/yr-60.3%3.0% conv. - **badedas bath**3K/yr-29.1%11.0% conv. - **badedas gift set for women**895/yr+20.2%1.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/badedas/search-terms)
## **Top badedas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£46K40%£92K60%£138K80%£184K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Badedas Original Indulgent Bubble Bath Gel 750ml Enriched With Natural Horse Chestnut Extract A Luxury Bubble Bath**Badedas**£9.49**4.8★7,911 rev](https://www.amazon.co.uk/dp/B001AKHD6I) [2**Badedas Original Indulgent Bubble Bath Gel Enriched with Natural Horse Chestnut Extract for a Luxury Bubble Bath 750 ml Bulk Buy (2)**Badedas**£20.06**4.8★218 rev](https://www.amazon.co.uk/dp/B0CPQ14MD4) [3**Badedas 3-in-1 Revitalizing Shower Gel Shampoo and Conditioner having a rich formulation with extract of horse chestnut and the distinctive Badedas Fragrance 200 ml Pack of 12**Badedas**£16.58**4.8★648 rev](https://www.amazon.co.uk/dp/B0CNRFNLHV) [4**Badedas Essence Bath Gelee - 300 ml**Badedas**£5.00**4.8★1,244 rev](https://www.amazon.co.uk/dp/B000KVJMVW) [5**Badedas 3 in 1 Revitalising Shower Gel Shampoo and Conditioner 200 ml**Badedas**£2.73**4.8★625 rev](https://www.amazon.co.uk/dp/B0018RESOS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Badedas 3-in-1 Revitalizing Shower Gel Shampoo and Conditioner having a rich formulation with extract of horse chestnut and the distinctive Badedas Fragrance 200 ml Pack of 12**Badedas**£16.58**648 rev2y ago](https://www.amazon.co.uk/dp/B0CNRFNLHV) [**Badedas Original Indulgent Bubble Bath Gel Enriched with Natural Horse Chestnut Extract for a Luxury Bubble Bath 750 ml Bulk Buy (2)**Badedas**£20.06**218 rev2y ago](https://www.amazon.co.uk/dp/B0CPQ14MD4) [**BADEDAS Revitalizing Bath Gel 10.1 oz/300 ml by Badedas**Badedas**£6.78**384 rev12y ago](https://www.amazon.co.uk/dp/B002RO620O) [**Badedas Original Indulgent Bath Gel Enriched with Natural Plant Extracts for a Luxury Bubble Bath 300ml (pack of 4)**Badedas**£20.90**129 rev13y ago](https://www.amazon.co.uk/dp/B00A0J7630) [**Badedas 3 in 1 Revitalising Shower Gel Shampoo and Conditioner 200 ml**Badedas**£2.73**625 rev16y ago](https://www.amazon.co.uk/dp/B0018RESOS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Badedas Original Indulgent Bubble Bath Gel 750ml Enriched With Natural Horse Chestnut Extract A Luxury Bubble Bath**Badedas**£9.49**4.8★**▲ 147%**](https://www.amazon.co.uk/dp/B001AKHD6I) [**Badedas 3-in-1 Revitalizing Shower Gel Shampoo and Conditioner having a rich formulation with extract of horse chestnut and the distinctive Badedas Fragrance 200 ml Pack of 12**Badedas**£16.58**4.8★**▲ 46%**](https://www.amazon.co.uk/dp/B0CNRFNLHV) [**Badedas 3 in 1 Revitalising Shower Gel Shampoo and Conditioner 200 ml**Badedas**£2.73**4.8★**▲ 31%**](https://www.amazon.co.uk/dp/B0018RESOS) [**Badedas Essence Bath Gelee - 300 ml**Badedas**£5.00**4.8★**▼ 37%**](https://www.amazon.co.uk/dp/B000KVJMVW) [**Badedas Original Indulgent Bubble Bath Gel Enriched with Natural Horse Chestnut Extract for a Luxury Bubble Bath 750 ml Bulk Buy (2)**Badedas**£20.06**4.8★**▼ 48%**](https://www.amazon.co.uk/dp/B0CPQ14MD4)
**~~View all trending →~~**
## **What buyers say about badedas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**44%
*“lovely nostalgic smell”*
**Quality-Overall**13%
*“Quality good”*
**Value For Money**12%
*“well worth the money”*
**Comfort-Overall**8%
*“Luxurious”*
**Soft Feel**5%
*“Silky”*
**Gifting Purpose**4%
*“Christmas magic”*
**Ease Of Use**4%
*“Quick and efficient”*
**Cleansing**3%
*“It makes you feel refreshed and clean and has a good mintyish smell to it and makes you feel cleansed”*
**Hygiene-Overall**2%
*“Beautiful product, feels amazing in the bath”*
**Suitability Dry Skin**1%
*“leaves skin feeling fresh”*
### **What buyers complain about **
**Smell**25%
*“The smell is so bad it smells like super strong bleach”*
**Color**25%
*“change the colour”*
**Adhesion/Stickiness**8%
*“resulting in a sticky mess”*
**Leak-Proof**8%
*“The bottle of bubble bath leaked”*
**Suitability Dry Skin**6%
*“this might not be the best shampoo as it can irritate the dry skin”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is badedas profitable to sell on Amazon United Kingdom?**
- The niche generates £230K/yr across 7 tracked products. 90-day search growth is -36.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the badedas niche?**
- 1 brands and 44 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in badedas?**
- Top complaints mined from reviews: Smell, Color, Adhesion/Stickiness. The return rate is 0.1%.
- **When does demand for badedas peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the badedas niche?**
- Listings span £2.73–£20.90; the average listing price is £11.65 (sweet spot $15–$100). The average incumbent carries 1,594 reviews — the moat a new listing must climb.
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