---
title: "Baccarat Rouge 540 — £310K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/baccarat-rouge-540"
last_updated: "2026-08-09T11:56:13.041Z"
locale: en
meta:
description: "Niche score 55/100 · £310K/yr market · 345K searches/yr · £31.58 avg price. Soft demand (-20.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £310K/yr market · 345K searches/yr · £31.58 avg price. Soft demand (-20.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Baccarat Rouge 540 — £310K/yr Amazon UK Niche (2026) - Flapen"
---
# **baccarat rouge 540**
**Worth a look**
Shows low returns (0.1%), but soft demand (-20.1% this quarter) keeps it on the watch list.
Market size 52Growth 15Conversion 36Competition 44Returns 100Price range 26Avg price 95Brand share 63Review moat 76Quality gap 92
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£31.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****485.9**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£310K**
£310K/yr · 345K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£3.00–£335.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-20.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, baccarat rouge 540 is a £310K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baccarat rouge 540 market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£253K–£316K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#1,204**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **52%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**26%**
- ESTRÄDÄ20% - Esme & Co.16% - Amour Scents13% - Verto Collection9% - Brandy-Designs9% - Generic6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/baccarat-rouge-540/trend)
## **Top baccarat rouge 540 search terms**
- **baccarat rouge 540**156K/yr-20.2%2.6% conv. - **baccarat rouge**46K/yr-10.8%2.1% conv. - **barakat rouge 540**44K/yr-24.6%3.4% conv. - **baccarat rouge 540 perfume women**21K/yr-13.9%2.6% conv. - **maison francis kurkdjian**15K/yr-36.0%0.2% conv. - **baccarat rouge 540 perfume for men**7K/yr-7.2%1.4% conv. - **maison francis kurkdjian baccarat rouge 540**6K/yr-5.4%0.3% conv. - **baccarat**6K/yr-19.1%0.9% conv. - **baccarat rouge perfume**16K/yr-53.2%1.1% conv. - **rouge perfume**5K/yr+1.5%0.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/baccarat-rouge-540/search-terms)
## **Top baccarat rouge 540 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£15K10%£31K15%£46K20%£62K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**B Rouge Eau De Parfum 100ml Unisex (Packaging May Vary)**ESTRÄDÄ**£15.04**4.1★20 rev](https://www.amazon.co.uk/dp/B0GNJ63WCL) [2**Baccarat Rough 540 - Inspired by Alternative Perfume Extrait De Parfum Luxurious Roulette 540 Long Lasting Fragrance for Men & Women - Roulette 540 (50ml)**Amour Scents**£15.15**3.8★748 rev](https://www.amazon.co.uk/dp/B08W5G7WHP) [3**Baracat 100 ml Eau de Parfum Unisex Arabic-Style Fragrance for Men & Women Long-Lasting Luxury Spray Gift (Baracat Red)**Esme & Co.**£17.19**4.6★16 rev](https://www.amazon.co.uk/dp/B0GQ5CQN8H) [4**Baracat Eau De Parfum For Men and Women e100ml**Brandy-Designs**£18.86**4.1★39 rev](https://www.amazon.co.uk/dp/B08RNBT9WX) [5**Baracat Eau de Parfum 100ml Luxury Unisex Arabic Fragrance for Mens & Womens Long Lasting Oriental Perfume Spray (Baracat Red)**Verto Collection**£20.12**5.0★1 rev](https://www.amazon.co.uk/dp/B0GQ7FJXXS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barack Rouge 545 Extrait de Parfum 100ml Luxury Unisex Perfume Long Lasting Eau De Parfum Inspired Oriental Fragrance Gift for Men & Women**Top Linen (NW) Ltd**£19.62**6 rev2mo ago](https://www.amazon.co.uk/dp/B0H1NBJ4MX) [**Barack Rouge White 545 Eau de Parfum 100ml Luxury Unisex Perfume Long Lasting Eau De Parfum Inspired Oriental Fragrance Gift for Men & Women**Top Linen (NW) Ltd**£20.07**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H46GT52N) [**Baracat Eau de Parfum 100ml Unisex Arabic-Style Fragrance Long-Lasting Luxury Spray for Men and Women (BARACAT RED)**Waqas Fragrance Sales**£17.80**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1F8HJQ2) [**Baracat 100 ml Eau de Parfum Unisex Arabic-Style Fragrance for Men & Women Long-Lasting Luxury Spray Gift (Baracat Red)**Esme & Co.**£17.19**16 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ5CQN8H) [**Baracat Eau de Parfum 100ml Luxury Unisex Arabic Fragrance for Mens & Womens Long Lasting Oriental Perfume Spray (Baracat Red)**Verto Collection**£20.12**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ7FJXXS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barack Rouge White 545 Eau de Parfum 100ml Luxury Unisex Perfume Long Lasting Eau De Parfum Inspired Oriental Fragrance Gift for Men & Women**Top Linen (NW) Ltd**£20.07**0.0★**▲ 315%**](https://www.amazon.co.uk/dp/B0H46GT52N) [**Baracat Eau de Parfum 100ml Unisex Arabic-Style Fragrance Long-Lasting Luxury Spray for Men and Women (BARACAT RED)**Waqas Fragrance Sales**£17.80**0.0★**▲ 314%**](https://www.amazon.co.uk/dp/B0H1F8HJQ2) [**Barack Rouge 545 Extrait de Parfum 100ml Luxury Unisex Perfume Long Lasting Eau De Parfum Inspired Oriental Fragrance Gift for Men & Women**Top Linen (NW) Ltd**£19.62**3.3★**▲ 312%**](https://www.amazon.co.uk/dp/B0H1NBJ4MX) [**Baracat Eau de Parfum 100ml Luxury Unisex Arabic Fragrance for Mens & Womens Long Lasting Oriental Perfume Spray (Baracat White)**Verto Collection**£19.95**0.0★**▲ 274%**](https://www.amazon.co.uk/dp/B0GQ6F7GLW) [**Baracat Eau de Parfum 100ml Luxury Unisex Arabic Fragrance for Mens & Womens Long Lasting Oriental Perfume Spray (Baracat Red)**Verto Collection**£20.12**5.0★**▲ 260%**](https://www.amazon.co.uk/dp/B0GQ7FJXXS)
**~~View all trending →~~**
## **What buyers say about baccarat rouge 540**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**78%
*“Long lasting fragrance”*
**Value For Money**8%
*“Great value for money”*
**Durability**6%
*“So nice lasts all day”*
**Gifting Purpose**3%
*“Beautiful Gift”*
**Weight Heavy**1%
*“Heavy and musky and long lasting”*
### **What buyers complain about **
**Smell**67%
*“No scent”*
**Durability**14%
*“doesn't last”*
**Alcohol Content**3%
*“both smell like alcohol no other smell”*
**Dilute/Watery**3%
*“Very diluted compared to others”*
**Value For Money**2%
*“Waste of money”*
**Strength**1%
*“Not very strong or ling lasting unfortunately”*
**Size-Overall**1%
*“I only bought this one as it is a smaller size for travelling”*
### **Top return reasons **
**Smell**80%
**Leak-Proof**4%
**Durability**4%
**Advertised Vs Actual Product**3%
**Dilute/Watery**2%
**Ease Of Use**1%
**Color**1%
**Functionality-Overall**1%
**Quality-Overall**1%
**Alcohol Content**1%
## **Common questions**
- **Is baccarat rouge 540 profitable to sell on Amazon United Kingdom?**
- The niche generates £310K/yr across 21 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the baccarat rouge 540 niche?**
- 17 brands and 75 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in baccarat rouge 540?**
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.1%.
- **When does demand for baccarat rouge 540 peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the baccarat rouge 540 niche?**
- Listings span £3.00–£335.51; the average listing price is £31.58 (sweet spot $15–$100). The average incumbent carries 486 reviews — the moat a new listing must climb.
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