---
title: "Babyliss Foil Shaver — £386K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/babyliss-foil-shaver"
last_updated: "2026-08-06T20:34:20.430Z"
locale: en
meta:
description: "Niche score 46/100 · £386K/yr market · 163K searches/yr · £71.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £386K/yr market · 163K searches/yr · £71.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Babyliss Foil Shaver — £386K/yr Amazon UK Niche (2026) - Flapen"
---
# **babyliss foil shaver**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 28Conversion 41Competition 19Returns 71Price range 86Avg price 85Brand share 0Review moat 59Quality gap 83
**Price range**
**Great****£20.85–£110.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£71.53**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,128.17**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£386K**
£386K/yr · 163K searches
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, babyliss foil shaver is a £386K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **babyliss foil shaver market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£286K–£358K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#236**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **42%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- BaByliss75% - BaBylissPRO22% - Cosyonall3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +2.6% search growth over the last 90 days.
5K4KBlack Friday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/babyliss-foil-shaver/trend)
## **Top babyliss foil shaver search terms**
- **babyliss pro**41K/yr-5.9%1.5% conv. - **babyliss pro foil shaver**26K/yr+43.5%4.0% conv. - **babyliss foil shaver**30K/yr-14.1%2.9% conv. - **babyliss pro trimmer**18K/yr+8.9%1.2% conv. - **babyliss shaver**14K/yr-20.8%1.7% conv. - **babyliss shavers for men**7K/yr+7.5%2.8% conv. - **babyliss pro titanium foil shaver**6K/yr+1.9%6.5% conv. - **babyliss pro fx**5K/yr+36.9%0.5% conv. - **babyliss skeleton trimmer**5K/yr+5.3%2.5% conv. - **babylisspro**3K/yr+20.6%0.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/babyliss-foil-shaver/search-terms)
## **Top babyliss foil shaver products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£58K30%£116K45%£174K60%£232K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BaByliss Pro Titanium Foil Shaver**BaByliss**£60.24**4.3★1,740 rev](https://www.amazon.co.uk/dp/B07VCFC67W) [2**BaByliss Pro Super Motor Professional Skeleton Trimmer Cord/Cordless use Long Lasting Rechargeable Lithium Battery Powerful Motor Precise Steel Blade Silver/Black**BaBylissPRO**£87.28**4.3★1,089 rev](https://www.amazon.co.uk/dp/B084RBWBT7) [3**Babyliss Pro Titanium Foil Shaver Cordless/Ultra-Close (Gold)**BaByliss**£71.70**4.3★1,740 rev](https://www.amazon.co.uk/dp/B0F39GKNB7) [4**BaByliss SuperX Double Foil Shaver for Men UltraSmooth Finish Dual Japanese Steel Foils Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996DU**BaByliss**£75.68**4.5★24 rev](https://www.amazon.co.uk/dp/B0GX7KLPXX) [5**BaByliss Pro Super Motor Trimmer Gold**BaByliss**£45.93**3.8★31 rev](https://www.amazon.co.uk/dp/B0C2FJ14VC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BaByliss SuperX Double Foil Shaver for Men UltraSmooth Finish Dual Japanese Steel Foils Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996DU**BaByliss**£75.68**24 rev3mo ago](https://www.amazon.co.uk/dp/B0GX7KLPXX) [**BaByliss SuperX Single Foil Shaver for Men UltraClose Shave Japanese Steel Foil Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996SU**BaByliss**£53.62**19 rev3mo ago](https://www.amazon.co.uk/dp/B0GX7H6YN9) [**BaBylissPRO Lo-Pro FX Compact Hair Trimmer Cordless Professional Beard & Hair Trimmer USB-C Rechargeable Zero-Gap Graphite T-Blade**BaBylissPRO**£76.66**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GHYLQ386) [**Babyliss Pro Titanium Foil Shaver Cordless/Ultra-Close (Gold)**BaByliss**£71.70**1,740 rev1y ago](https://www.amazon.co.uk/dp/B0F39GKNB7) [**BaByliss BABYLISS PRO SHAVER UV-FOIL02 FXLFS2E DOUBLE BLADE SHAVER MACHINE Black/White**BaByliss**£107.05**90 rev2y ago](https://www.amazon.co.uk/dp/B0CQ591JPH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BaByliss SuperX Double Foil Shaver for Men UltraSmooth Finish Dual Japanese Steel Foils Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996DU**BaByliss**£75.68**4.5★**▲ 260%**](https://www.amazon.co.uk/dp/B0GX7KLPXX) [**BaByliss SuperX Single Foil Shaver for Men UltraClose Shave Japanese Steel Foil Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996SU**BaByliss**£53.62**4.3★**▲ 259%**](https://www.amazon.co.uk/dp/B0GX7H6YN9) [**BaBylissPRO Lo-Pro FX Compact Hair Trimmer Cordless Professional Beard & Hair Trimmer USB-C Rechargeable Zero-Gap Graphite T-Blade**BaBylissPRO**£76.66**4.0★**▲ 191%**](https://www.amazon.co.uk/dp/B0GHYLQ386) [**Replacement Foil and Cutters Compatible with BaBylissPRO Barberology Cordless Metal Double Foil Shaver FXFS2 (FOILFX02) (Black/2pc)**Cosyonall**£20.85**4.3★**▲ 124%**](https://www.amazon.co.uk/dp/B0BF4J4JYB) [**Babyliss Pro Titanium Foil Shaver Cordless/Ultra-Close (Gold)**BaByliss**£71.70**4.3★**▲ 21%**](https://www.amazon.co.uk/dp/B0F39GKNB7)
**~~View all trending →~~**
## **What buyers say about babyliss foil shaver**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“The build quality is excellent”*
**Value For Money**7%
*“Great Value”*
**Design-Overall**7%
*“The design is simple”*
**Ease Of Use**7%
*“easy to handle”*
**Soft Feel**6%
*“Very gentle”*
**Battery Life**6%
*“Battery life has been very good so far as well”*
**Charging**5%
*“a quick-charge function is available when needed”*
**Strength**4%
*“Powerful”*
**Magnetic Strength/Adsorption**4%
*“I love the shaver build quality and look with a lovely little magnetic top cap to protect it during travel along with the travel bag and cleaning brush”*
**Weight Light**4%
*“Although light in weight the shaver definitely has a solid”*
### **What buyers complain about **
**Value For Money**11%
*“The only real downside is the price”*
**Functionality-Overall**9%
*“Razorfor precision fading and blending not for the face”*
**Charging**6%
*“it takes long time to charge”*
**Durability**5%
*“didn't last long”*
**Quality-Overall**5%
*“their cheaply made”*
**Weight Heavy**5%
*“But is heavier”*
**Ease Of Use**5%
*“I can't turn it off”*
**Sharpness**3%
*“blades aren't sharp”*
**Product Condition**2%
*“It was also not brand new”*
**Damage/Burn Hair**2%
*“it regularly pulls at hairs”*
### **Top return reasons **
**Functionality-Overall**26%
**Charging**9%
**Quality-Overall**9%
**Defective Material/Parts**8%
**Product Condition**7%
**Advertised Vs Actual Product**5%
**Sharpness**5%
**Skin Health**5%
**Weight Heavy**3%
**Damage/Burn Hair**3%
## **Common questions**
- **Is babyliss foil shaver profitable to sell on Amazon United Kingdom?**
- The niche generates £386K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the babyliss foil shaver niche?**
- 3 brands and 45 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in babyliss foil shaver?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Charging. The return rate is 2.2%.
- **When does demand for babyliss foil shaver peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the babyliss foil shaver niche?**
- Listings span £20.85–£110.40; the average listing price is £71.53 (sweet spot $15–$100). The average incumbent carries 1,128 reviews — the moat a new listing must climb.
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