---
title: "Avon Glimmerstick Eyeliner — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/avon-glimmerstick-eyeliner"
last_updated: "2026-08-06T15:54:26.374Z"
locale: en
meta:
description: "Niche score 38/100 · £46K/yr market · 75K searches/yr · £6.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £46K/yr market · 75K searches/yr · £6.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avon Glimmerstick Eyeliner — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **avon glimmerstick eyeliner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 26Conversion 83Competition 42Returns 100Price range 0Avg price 19Brand share 0Review moat 57Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,231.68**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.94**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£46K**
£46K/yr · 75K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.60–£12.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, avon glimmerstick eyeliner is a £46K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avon glimmerstick eyeliner market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£56K–£69K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**0%**
- Avon97% - Delgirl Beauty LTD3%
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +1.1% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Black Friday '25 seasonJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/avon-glimmerstick-eyeliner/trend)
## **Top avon glimmerstick eyeliner search terms**
- **avon glimmerstick eyeliner**44K/yr-2.0%9.8% conv. - **avon eyeliner**14K/yr-0.2%5.6% conv. - **glimmerstick eyeliner**8K/yr+8.4%11.6% conv. - **avon glimmerstick**5K/yr+5.1%5.7% conv. - **avon glimmerstick eyeliner saturn grey**3K/yr+30.3%16.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/avon-glimmerstick-eyeliner/search-terms)
## **Top avon glimmerstick eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avon 3 x Glimmerstick Eyeliner in Blackest Black**Avon**£8.40**4.7★1,845 rev](https://www.amazon.co.uk/dp/B00JG64H3K) [2**Avon Glimmerstick Eyeliner Cosmic Brown Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free**Avon**£4.77**4.5★2,231 rev](https://www.amazon.co.uk/dp/B0BZSBP782) [3**Avon Glimmerstick Eyeliner Blackest Black Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free**Avon**£4.63**4.5★2,231 rev](https://www.amazon.co.uk/dp/B01N5RSB73) [4**Avon Glimmerstick Eyeliner Saturn Grey Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free**Avon**£4.98**4.5★2,231 rev](https://www.amazon.co.uk/dp/B0BZS88SGH) [5**2 x Avon Glimmerstick Eyeliner Twist Up - No Need To Sharpen (Saturn Grey)**Avon**£8.39**4.5★142 rev](https://www.amazon.co.uk/dp/B0F4PYDK9H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Avon Glimmerstick Eyeliner Trio Saturn Grey Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free**Avon**£10.93**167 rev1y ago](https://www.amazon.co.uk/dp/B0F93W642S) [**Avon Glimmerstick Eyeliner Trio Cosmic Brown Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free**Avon**£10.41**167 rev1y ago](https://www.amazon.co.uk/dp/B0F93V6WF3) [**Avon Glimmerstick Eyeliner Duo Saturn Grey Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free**Avon**£8.05**167 rev1y ago](https://www.amazon.co.uk/dp/B0F93RYKD4) [**2 x Avon Glimmerstick Eyeliner Twist Up - No Need To Sharpen (Saturn Grey)**Avon**£8.39**142 rev1y ago](https://www.amazon.co.uk/dp/B0F4PYDK9H) [**2 x Avon Glimmerstick Eyeliner Twist Up - No Need To Sharpen (Black Brown)**Avon**£8.73**142 rev1y ago](https://www.amazon.co.uk/dp/B0F4PXWXNM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glimmerstick Eyeliner Pencil Pack of 3 | Choose Your Shade | Long-Lasting Smudge-Proof Retractable Eyeliner for Bold Defined Eyes (Black Ice)**Delgirl Beauty LTD**£12.42**4.6★**▲ 173%**](https://www.amazon.co.uk/dp/B0F5B8128V) [**2 x Avon Glimmerstick Eyeliner Twist Up - No Need To Sharpen (Saturn Grey)**Avon**£8.39**4.5★**▲ 137%**](https://www.amazon.co.uk/dp/B0F4PYDK9H) [**Avon Glimmerstick Eyeliner Trio Cosmic Brown Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free**Avon**£10.41**4.6★**▲ 49%**](https://www.amazon.co.uk/dp/B0F93V6WF3) [**Avon Glimmerstick Eyeliner Blackest Black Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free**Avon**£4.63**4.5★**▲ 45%**](https://www.amazon.co.uk/dp/B01N5RSB73) [**Avon Glimmerstick Eyeliner Bronze Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free**Avon**£5.05**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B0BZSDNJ8D)
**~~View all trending →~~**
## **What buyers say about avon glimmerstick eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Good colour”*
**Quality-Overall**19%
*“Good product; have bought these before - items in daily use”*
**Value For Money**11%
*“Good value”*
**Ease Of Use**9%
*“Easy to use”*
**Eyeliner Quality**6%
*“Reliable and easy to use Eyeliner”*
**Eyelash Quality**6%
*“Avon Glimmerstick eye liners are very smooth to put on”*
**Soft Feel**5%
*“Soft and creamy”*
**Durability**4%
*“They also last for ages”*
**Ease Of Application**3%
*“It's a wind up application”*
**Smudge Resistance**2%
*“Goes on smoothly, doesnt smudge and comes off easily with micellar water”*
### **What buyers complain about **
**Color**20%
*“dull flat colour”*
**Durability**17%
*“Breaks every time its used wouldnt recommend”*
**Length**5%
*“Stay long”*
**Defective Material/Parts**5%
*“Aavid damaged contents”*
**Size-Overall**5%
*“Not fit for purpose”*
**Eyelash Quality**5%
*“Got these in advance as i like the glimmer stickick for eyes just started using um u have a job to get it on eye as it wont colour the eye line u have to rub so hard just to get a faint bit on not as good as last ones”*
**Smudge Resistance**4%
*“Smudges easily”*
**Value For Money**2%
*“it is so expensive I thought I would give this product a go”*
**Quality-Overall**2%
*“Not the best”*
**Natural Resource Wastage**2%
*“Waste of money”*
### **Top return reasons **
**Color**75%
**Durability**25%
## **Common questions**
- **Is avon glimmerstick eyeliner profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 22 tracked products. 90-day search growth is +1.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the avon glimmerstick eyeliner niche?**
- 2 brands and 45 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in avon glimmerstick eyeliner?**
- Top complaints mined from reviews: Color, Durability, Length. The return rate is 0.0%.
- **When does demand for avon glimmerstick eyeliner peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the avon glimmerstick eyeliner niche?**
- Listings span £4.60–£12.42; the average listing price is £6.94 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.
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