---
title: "Aussie Hair Oil — £251K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/aussie-hair-oil"
last_updated: "2026-08-09T15:11:37.616Z"
locale: en
meta:
description: "Niche score 49/100 · £251K/yr market · 298K searches/yr · £5.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £251K/yr market · 298K searches/yr · £5.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aussie Hair Oil — £251K/yr Amazon UK Niche (2026) - Flapen"
---
# **aussie hair oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 20Conversion 97Competition 67Returns 100Price range 0Avg price 16Brand share 0Review moat 49Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,634.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£251K**
£251K/yr · 298K searches
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.72**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.89–£13.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, aussie hair oil is a £251K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aussie hair oil market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£229K–£286K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**187**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 87%
**Open market**
**0%**
- John Frieda82% - Aussie14% - TIGI3% - Creightons1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -9.2% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/aussie-hair-oil/trend)
## **Top aussie hair oil search terms**
- **john frieda frizz ease**161K/yr-3.8%11.0% conv. - **frizz ease**79K/yr-25.2%10.9% conv. - **aussie hair oil**15K/yr+13.6%13.8% conv. - **aussie serum**7K/yr+9.3%12.0% conv. - **curly hair serum**7K/yr+0.4%3.7% conv. - **hair serum for curly hair**7K/yr-19.2%3.2% conv. - **foxy curls**4K/yr+7.5%16.0% conv. - **aussie oil**4K/yr-7.6%15.7% conv. - **aussie hair serum**5K/yr-16.8%13.2% conv. - **bed head foxy curls**3K/yr+7.0%16.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/aussie-hair-oil/search-terms)
## **Top aussie hair oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£10K8%£20K12%£30K16%£40K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Frieda Frizz Ease The Controller Extra Strength Serum 50ml**John Frieda**£5.51**4.6★185 rev](https://www.amazon.co.uk/dp/B0GC76DS6K) [2**John Frieda Frizz Ease All-in-1 Extra Strength Serum 50ml for Thick Coarse Hair**John Frieda**£4.90**4.5★13,533 rev](https://www.amazon.co.uk/dp/B00HYY7EIG) [3**John Frieda Frizz Ease Original Serum 50ml Hydrating Anti-Frizz Serum for Medium to Thick Hair**John Frieda**£5.20**4.5★3,300 rev](https://www.amazon.co.uk/dp/B00HYY7I0A) [4**John Frieda Frizz Ease Secret Agent Touch Up Crème 100 ml Smoothing Cream for Frizzy Curly Hair**John Frieda**£4.37**4.6★1,385 rev](https://www.amazon.co.uk/dp/B000S5TXEQ) [5**John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml**John Frieda**£5.61**4.5★114 rev](https://www.amazon.co.uk/dp/B0GFGFSXHW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Frizz Ease The Controller Extra Strength Serum 50ml**John Frieda**£5.51**185 rev6mo ago](https://www.amazon.co.uk/dp/B0GC76DS6K) [**John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml**John Frieda**£5.61**114 rev6mo ago](https://www.amazon.co.uk/dp/B0GFGFSXHW) [**John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control**John Frieda**£5.12**135 rev6mo ago](https://www.amazon.co.uk/dp/B0GC6V5M42) [**John Frieda Frizz Ease Moisture Barrier Hairspray 250ml**John Frieda**£5.04**84 rev6mo ago](https://www.amazon.co.uk/dp/B0GFG4PCHN) [**John Frieda Frizz Ease Dream Curls Conditioner 250ml**John Frieda**£4.49**70 rev6mo ago](https://www.amazon.co.uk/dp/B0GC7BWFF7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Frizz Ease Dream Curls Hydrating Jelly 200ml**John Frieda**£5.00**4.3★**▲ 201%**](https://www.amazon.co.uk/dp/B0GC76DS65) [**John Frieda Frizz Ease Dream Curls Curl Shampoo 250ml**John Frieda**£4.54**4.5★**▲ 123%**](https://www.amazon.co.uk/dp/B0GC7VZVTW) [**John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control**John Frieda**£5.12**4.3★**▲ 113%**](https://www.amazon.co.uk/dp/B0GC6V5M42) [**John Frieda Frizz Ease Moisture Barrier Hairspray 250ml**John Frieda**£5.04**3.6★**▲ 103%**](https://www.amazon.co.uk/dp/B0GFG4PCHN) [**John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control**John Frieda**£5.05**4.6★**▲ 90%**](https://www.amazon.co.uk/dp/B0GC5Y1RGV)
**~~View all trending →~~**
## **What buyers say about aussie hair oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“A solid product that does exactly what it should”*
**Smell**12%
*“Nice scent”*
**Suitability Curly Hair**12%
*“Great hair product for frizzy hair”*
**Value For Money**7%
*“Very affordable”*
**Soft Feel**6%
*“Goes on smoothly”*
**Hair Styling**5%
*“Great straightening solution”*
**Ease Of Use**4%
*“In use, its quite straightforward”*
**Moist/Dry**4%
*“Smooths and Moisturises”*
**Weight Light**3%
*“Good, lightweight”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Hair Related**8%
*“did make my hair feel a little rigid”*
**Smell**8%
*“the smell is shocking”*
**Value For Money**5%
*“Bit overpriced”*
**Moist/Dry**5%
*“Additional Comments: My hair has become extremely dry”*
**Quality-Overall**4%
*“Reduced quality”*
**Oily/Greasy**4%
*“Leaves hair greasy”*
**Functionality-Overall**3%
*“Didn't work for me”*
**Suitability Short Hair**3%
*“Not worked for my hair”*
**Adhesion/Stickiness**3%
*“stickier than I would like”*
**Suitability Curly Hair**2%
*“not amazing for very curly hair”*
### **Top return reasons **
**Leak-Proof**21%
**Size-Overall**12%
**Functionality-Overall**11%
**Suitability Short Hair**10%
**Defective Material/Parts**5%
**Oily/Greasy**5%
**Product Condition**4%
**Suitability Straight Hair**4%
**Advertised Vs Actual Product**4%
**Ingredients-Overall**4%
## **Common questions**
- **Is aussie hair oil profitable to sell on Amazon United Kingdom?**
- The niche generates £251K/yr across 35 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the aussie hair oil niche?**
- 4 brands and 187 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in aussie hair oil?**
- Top complaints mined from reviews: Hair Related, Smell, Value For Money. The return rate is 0.0%.
- **When does demand for aussie hair oil peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the aussie hair oil niche?**
- Listings span £2.89–£13.02; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 1,634 reviews — the moat a new listing must climb.
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