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soft","Hair feels smoother","makes my hair feel really soft",{"topic":650,"percentOfMentions":651,"verbatims":652},"Quality-Overall",0.0542,[653,654,655],"Good quality","Great product","I will say though objectively it's very good",{"topic":657,"percentOfMentions":658,"verbatims":659},"Ease Of Use",0.051100000000000007,[660,661,662],"Easy to use","This mask is easy to use","It is so easy to use - the first time I used it I put on some disposable gloves",{"topic":664,"percentOfMentions":665,"verbatims":666},"Brightness\u002FShine\u002FGlow",0.050499999999999996,[667,668,669],"Good for a shine boost","Impressed with the shine","Nice shine",{"topic":671,"percentOfMentions":672,"verbatims":673},"Suitability Colored Hair",0.0449,[674,675,676],"Makes coloured hair lovely and shiny, a nice booster in between colouring","Love this hairdye brilliant best 1 so far love colour I will buy again","Great hair colour",{"topic":678,"percentOfMentions":679,"verbatims":680},"Ease Of Application",0.0393,[681,682,683],"Easy to apply","Application is straightforward","The application was easy",{"topic":685,"percentOfMentions":686,"verbatims":687},"Coverage",0.037000000000000005,[688,689,690],"Really good coverage","Great coverage on dark hair","Good coverage for grey hair",{"topic":692,"percentOfMentions":693,"verbatims":694},"Value For Money",0.032400000000000005,[695,696,697],"For something thats quick, affordable, and gives visible results, this is a great product to keep in your bathroom","Good value for money","Good price",{"topic":699,"percentOfMentions":700,"verbatims":701},"Smell",0.0206,[702,703,704],"It smells nice","Gorgeous colour and doesn't smell offensive when applying","The smell is surprisingly nice too not that harsh chemical scent you sometimes get with colour products",[706,712,718,725,731,738,744,749,756,762],{"topic":636,"percentOfMentions":707,"verbatims":708},0.35359999999999997,[709,710,711],"Inaccurate colour","NOT THE SAME COLOUR ON THE BOX","Different colour",{"topic":671,"percentOfMentions":713,"verbatims":714},0.0987,[715,716,717],"never brave enough to take a massive leap into the colour pool","It doesn't cover greys","not a great hair colour",{"topic":719,"percentOfMentions":720,"verbatims":721},"Hair Related",0.052300000000000006,[722,723,724],"and my hair falling out like crazy","my hair came out more of a bright red then sunset cooper","I'm glad I did otherwise my hair would look a mess",{"topic":699,"percentOfMentions":726,"verbatims":727},0.0441,[728,729,730],"The worst chemical smell Ive ever experienced","But it has a very heavy irritant smell should be done in a well ventilated room","this is the strongest chemical smell I have ever experienced",{"topic":732,"percentOfMentions":733,"verbatims":734},"Moist\u002FDry",0.0359,[735,736,737],"now it feels dull and dry","Awful colour and hair is dry","Also left my hair dry",{"topic":739,"percentOfMentions":740,"verbatims":741},"Functionality-Overall",0.0294,[742,743],"didnt apply well","dontwork",{"topic":745,"percentOfMentions":740,"verbatims":746},"Durability",[747,748],"Doesn't last long","Ok not long lasting",{"topic":750,"percentOfMentions":751,"verbatims":752},"Allergies",0.026099999999999998,[753,754,755],"Allergic","I really liked this however it kind of was a bit itchy while I was getting it","It could just be that I developed an allergy or something",{"topic":685,"percentOfMentions":757,"verbatims":758},0.0212,[759,760,761],"I didn't expect grey coverage","I dont very often reach for the same box dye twice cause the coverage is never the best","Did not cover any of my grey hairs",{"topic":763,"percentOfMentions":764,"verbatims":765},"Suitability Long Hair",0.0196,[766],"Not enough conditioner for long hair",[768,770,773,776,779,780,782,784,786],{"reason":636,"pct":769},0.6818000000000001,{"reason":771,"pct":772},"Motor Power",0.0909,{"reason":774,"pct":775},"Suitability Short Hair",0.0682,{"reason":777,"pct":778},"Leak-Proof",0.0455,{"reason":671,"pct":778},{"reason":739,"pct":781},0.0227,{"reason":692,"pct":783},0.0152,{"reason":785,"pct":783},"Size-Overall",{"reason":719,"pct":783},[788,791,796,800,805,810,815,819,824,829],{"term":33,"volume":789,"growthQoq":790,"conversionRate":740},112400,-0.0908,{"term":792,"volume":793,"growthQoq":794,"conversionRate":795},"auburn hair dye permanent",29744,-0.0432,0.0304,{"term":797,"volume":798,"growthQoq":799,"conversionRate":700},"dark auburn hair dye",17679,0.0114,{"term":801,"volume":802,"growthQoq":803,"conversionRate":804},"copper brown hair dye",16965,0.0333,0.0113,{"term":806,"volume":807,"growthQoq":808,"conversionRate":809},"dark copper hair dye",14071,-0.1102,0.0157,{"term":811,"volume":812,"growthQoq":813,"conversionRate":814},"light auburn hair dye",13917,-0.104,0.0318,{"term":816,"volume":817,"growthQoq":818,"conversionRate":509},"cowboy copper hair dye",11909,0.0721,{"term":820,"volume":821,"growthQoq":822,"conversionRate":823},"hair dye auburn",9319,0.0974,0.0292,{"term":825,"volume":826,"growthQoq":827,"conversionRate":828},"dark ginger hair dye",7965,0.0884,0.0208,{"term":830,"volume":831,"growthQoq":832,"conversionRate":833},"auburn hair dye semi permanent",8811,-0.1703,0.0122,[835,842,847,853,858,863],{"title":836,"href":837,"score":838,"verdict":839,"marketSize":840,"growth90":841},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":843,"href":844,"score":838,"verdict":839,"marketSize":845,"growth90":846},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":848,"href":849,"score":838,"verdict":850,"marketSize":851,"growth90":852},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":854,"href":855,"score":838,"verdict":839,"marketSize":856,"growth90":857},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":859,"href":860,"score":838,"verdict":839,"marketSize":861,"growth90":862},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":864,"href":865,"score":838,"verdict":839,"marketSize":866,"growth90":867},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424,[869,876,883,890,897,900,907,914,921,928,935,942,949,956,963,970,977,983,990],{"nodeId":870,"label":871,"slug":872,"href":873,"nichesTracked":874,"marketSizeTotal":875},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":877,"label":878,"slug":879,"href":880,"nichesTracked":881,"marketSizeTotal":882},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":884,"label":885,"slug":886,"href":887,"nichesTracked":888,"marketSizeTotal":889},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":891,"label":892,"slug":893,"href":894,"nichesTracked":895,"marketSizeTotal":896},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":898,"marketSizeTotal":899},2481,653104681,{"nodeId":901,"label":902,"slug":903,"href":904,"nichesTracked":905,"marketSizeTotal":906},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":908,"label":909,"slug":910,"href":911,"nichesTracked":912,"marketSizeTotal":913},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":915,"label":916,"slug":917,"href":918,"nichesTracked":919,"marketSizeTotal":920},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":922,"label":923,"slug":924,"href":925,"nichesTracked":926,"marketSizeTotal":927},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":929,"label":930,"slug":931,"href":932,"nichesTracked":933,"marketSizeTotal":934},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":936,"label":937,"slug":938,"href":939,"nichesTracked":940,"marketSizeTotal":941},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":943,"label":944,"slug":945,"href":946,"nichesTracked":947,"marketSizeTotal":948},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":950,"label":951,"slug":952,"href":953,"nichesTracked":954,"marketSizeTotal":955},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":957,"label":958,"slug":959,"href":960,"nichesTracked":961,"marketSizeTotal":962},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":964,"label":965,"slug":966,"href":967,"nichesTracked":968,"marketSizeTotal":969},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":971,"label":972,"slug":973,"href":974,"nichesTracked":975,"marketSizeTotal":976},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":978,"label":979,"slug":980,"href":981,"nichesTracked":517,"marketSizeTotal":982},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",45125377,{"nodeId":984,"label":985,"slug":986,"href":987,"nichesTracked":988,"marketSizeTotal":989},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":991,"label":992,"slug":993,"href":994,"nichesTracked":82,"marketSizeTotal":995},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",1318358]