---
title: "Auburn Hair Dye — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/auburn-hair-dye"
last_updated: "2026-08-09T13:16:23.244Z"
locale: en
meta:
description: "Niche score 39/100 · £42K/yr market · 247K searches/yr · £6.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £42K/yr market · 247K searches/yr · £6.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Auburn Hair Dye — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **auburn hair dye**
**Skip it**
Prices mostly outside the sweet spot ($3.50–$12.52) — this niche doesn't clear our bar today.
Market size 10Growth 23Conversion 33Competition 58Returns 100Price range 0Avg price 18Brand share 30Review moat 25Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,621.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.44**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£42K**
£42K/yr · 247K searches
**Price range**
**Bad****£3.50–£12.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, auburn hair dye is a £42K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **auburn hair dye market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£52K–£64K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **68%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**146**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**9%**
- Clairol46% - L'Oreal Paris21% - Creme supreme11% - Revlon6% - Garnier4% - Schwarzkopf3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -4.9% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/auburn-hair-dye/trend)
## **Top auburn hair dye search terms**
- **auburn hair dye**112K/yr-9.1%2.9% conv. - **auburn hair dye permanent**30K/yr-4.3%3.0% conv. - **dark auburn hair dye**18K/yr+1.1%2.1% conv. - **copper brown hair dye**17K/yr+3.3%1.1% conv. - **dark copper hair dye**14K/yr-11.0%1.6% conv. - **light auburn hair dye**14K/yr-10.4%3.2% conv. - **cowboy copper hair dye**12K/yr+7.2%1.3% conv. - **hair dye auburn**9K/yr+9.7%2.9% conv. - **dark ginger hair dye**8K/yr+8.8%2.1% conv. - **auburn hair dye semi permanent**9K/yr-17.0%1.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/auburn-hair-dye/search-terms)
## **Top auburn hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 6R Light Auburn Packaging May Vary**Clairol**£5.17**4.5★13,976 rev](https://www.amazon.co.uk/dp/B078969981) [2**LOreal Paris Preference Hair Dye Long Lasting Brilliance Luminous Permanent Rich Hair Colour Achieve radiant Salon-Inspired Results Shade: 6.45 Brooklyn**L'Oreal Paris**£7.74**4.5★782 rev](https://www.amazon.co.uk/dp/B00H463226) [3**Clairol Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 6R Auburn**Clairol**£3.50**4.4★108 rev](https://www.amazon.co.uk/dp/B0DCGC7LBT) [4**Schwarzkopf Creme Supreme 7-7 Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.68**4.3★226 rev](https://www.amazon.co.uk/dp/B0G2MTTC8N) [5**Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 5WR Medium Warm Auburn**Clairol**£5.18**4.5★13,976 rev](https://www.amazon.co.uk/dp/B07894CSCZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf Creme Supreme 7-7 Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.68**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MTTC8N) [**Schwarzkopf Creme Supreme 7-57 Golden Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.41**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2M5TFDS) [**Schwarzkopf LIVE Intense Colour 030 Mango Twist Long-lasting Permanent Copper Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.49**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G2ZY1MQ9) [**Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 6.43 Sunset Copper**Clairol**£6.17**33 rev7mo ago](https://www.amazon.co.uk/dp/B0G3RM9BX1) [**Garnier Olia Gloss - 10 Min Tinted Hair Mask Cowboy Copper Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***Garnier**£7.93**166 rev8mo ago](https://www.amazon.co.uk/dp/B0FXLXVP32)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Preference Hair Dye Long Lasting Brilliance Luminous Permanent Rich Hair Colour Achieve radiant Salon-Inspired Results Shade: 6.45 Brooklyn**L'Oreal Paris**£7.74**4.5★**▲ 231%**](https://www.amazon.co.uk/dp/B00H463226) [**Schwarzkopf Creme Supreme 7-57 Golden Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.41**4.3★**▲ 225%**](https://www.amazon.co.uk/dp/B0G2M5TFDS) [**Schwarzkopf Creme Supreme 7-7 Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.68**4.3★**▲ 158%**](https://www.amazon.co.uk/dp/B0G2MTTC8N) [**Schwarzkopf LIVE Intense Colour 030 Mango Twist Long-lasting Permanent Copper Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.49**4.4★**▲ 147%**](https://www.amazon.co.uk/dp/B0G2ZY1MQ9) [**Garnier Olia Gloss - 10 Min Tinted Hair Mask Cowboy Copper Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***Garnier**£7.93**4.0★**▲ 122%**](https://www.amazon.co.uk/dp/B0FXLXVP32)
**~~View all trending →~~**
## **What buyers say about auburn hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“True colour”*
**Soft Feel**8%
*“My hair felt soft”*
**Quality-Overall**5%
*“Good quality”*
**Ease Of Use**5%
*“Easy to use”*
**Brightness/Shine/Glow**5%
*“Good for a shine boost”*
**Suitability Colored Hair**4%
*“Makes coloured hair lovely and shiny, a nice booster in between colouring”*
**Ease Of Application**4%
*“Easy to apply”*
**Coverage**4%
*“Really good coverage”*
**Value For Money**3%
*“For something thats quick, affordable, and gives visible results, this is a great product to keep in your bathroom”*
**Smell**2%
*“It smells nice”*
### **What buyers complain about **
**Color**35%
*“Inaccurate colour”*
**Suitability Colored Hair**10%
*“never brave enough to take a massive leap into the colour pool”*
**Hair Related**5%
*“and my hair falling out like crazy”*
**Smell**4%
*“The worst chemical smell Ive ever experienced”*
**Moist/Dry**4%
*“now it feels dull and dry”*
**Functionality-Overall**3%
*“didnt apply well”*
**Durability**3%
*“Doesn't last long”*
**Allergies**3%
*“Allergic”*
**Coverage**2%
*“I didn't expect grey coverage”*
**Suitability Long Hair**2%
*“Not enough conditioner for long hair”*
### **Top return reasons **
**Color**68%
**Motor Power**9%
**Suitability Short Hair**7%
**Leak-Proof**5%
**Suitability Colored Hair**5%
**Functionality-Overall**2%
**Value For Money**2%
**Size-Overall**2%
**Hair Related**2%
## **Common questions**
- **Is auburn hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 28 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the auburn hair dye niche?**
- 11 brands and 146 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in auburn hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Hair Related. The return rate is 0.1%.
- **When does demand for auburn hair dye peak?**
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the auburn hair dye niche?**
- Listings span £3.50–£12.52; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 4,621 reviews — the moat a new listing must climb.
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