---
title: "Athletes Foot Powder — £604K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/athletes-foot-powder"
last_updated: "2026-08-10T01:26:42.017Z"
locale: en
meta:
description: "Niche score 52/100 · £604K/yr market · 510K searches/yr. Prices mostly outside the sweet spot ($4.07–$9.17) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £604K/yr market · 510K searches/yr. Prices mostly outside the sweet spot ($4.07–$9.17) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Athletes Foot Powder — £604K/yr Amazon UK Niche (2026) - Flapen"
---
# **athletes foot powder**
**Worth a look**
Shows searches that convert (19.5% search→purchase), but prices mostly outside the sweet spot ($4.07–$9.17) keeps it on the watch list.
Market size 64Growth 54Conversion 100Competition 16Returns 100Price range 0Avg price 17Brand share 24Review moat 38Quality gap 63
**Conversion**
**Incredible****19.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£604K**
£604K/yr · 510K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+26.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,741.1**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£6.08**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£4.07–£9.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, athletes foot powder is a £604K/yr Amazon United Kingdom market (510K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **athletes foot powder market data**
- **Units sold / yr**
- **60K–80K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£365K–£486K**
- units × avg price
- **Conversion rate**
- **19.5%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **30%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**62**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**5%**
- Dr. Scholl's40% - Daktarin33% - SZ STAR6% - Longshawe Pkg5% - PNJB5% - Lamisil5% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.2% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/athletes-foot-powder/trend)
## **Top athletes foot powder search terms**
- **athletes foot spray**147K/yr+34.0%18.0% conv. - **athletes foot powder**91K/yr+18.3%12.4% conv. - **daktarin spray**70K/yr+37.6%23.4% conv. - **antifungal powder**30K/yr-2.3%3.5% conv. - **scholl athletes foot spray**34K/yr+14.3%17.7% conv. - **athletes foot powder antifungal**12K/yr+50.3%8.2% conv. - **foot powder antifungal**15K/yr+34.9%11.2% conv. - **mycota powder**17K/yr+6.4%4.8% conv. - **anti fungal foot powder**13K/yr+39.5%10.0% conv. - **antifungal spray**12K/yr+5.5%8.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/athletes-foot-powder/search-terms)
## **Top athletes foot powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£60K20%£121K30%£181K40%£242K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Daktarin Spray Powder 100g**Daktarin**£5.44**4.6★4,865 rev](https://www.amazon.co.uk/dp/B000KUAJCE) [2**Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)**Dr. Scholl's**£5.16**4.6★11,730 rev](https://www.amazon.co.uk/dp/B001O4YLHE) [3**Scholl Shoe Spray Antifungal Disinfectant 250ml - Kills 99.9% of Fungal Nail & Athletes Foot Causing Fungi & Odour Causing Bacteria Pack of 1**Dr. Scholl's**£4.83**4.5★6,509 rev](https://www.amazon.co.uk/dp/B083MCZHS9) [4**SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness**SZ STAR**£7.68**4.1★200 rev](https://www.amazon.co.uk/dp/B0C46GTZSX) [5**Silverlene 3 x Athletes Healthy Foot Powder Medicated Treats & Prevents Anti Fungal 75g**Longshawe Pkg**£7.47**4.2★527 rev](https://www.amazon.co.uk/dp/B06XRMKF8L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Feets Athletes Foot Powder - Natural Antifungal Powder for Fungus-Prone Dry Irritated Skin - Relieves Redness & Itching - Natural Formula for Healthy Feet - 60g**The Feats**£9.17**89 rev1y ago](https://www.amazon.co.uk/dp/B0FDLBY6WN) [**SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness**SZ STAR**£7.68**200 rev1y ago](https://www.amazon.co.uk/dp/B0C46GTZSX) [**Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection**Dr. Scholl's**£4.07**362 rev1y ago](https://www.amazon.co.uk/dp/B0DR2H88Z6) [**Scholl Shoe Spray Antifungal Disinfectant 250ml - Kills 99.9% of Fungal Nail & Athletes Foot Causing Fungi & Odour Causing Bacteria Pack of 1**Dr. Scholl's**£4.83**6,509 rev6y ago](https://www.amazon.co.uk/dp/B083MCZHS9) [**PNJB Athletes Healthy Foot Powder Medicated Treats And Prevents Anti-FUNGAL 75g Prone To Excessive Sweating And Odour Daily Foot Care Regime Talcum Powder Controls Sweat (1pcs)**PNJB**£5.15**217 rev8y ago](https://www.amazon.co.uk/dp/B0749N324W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection**Dr. Scholl's**£4.07**4.6★**▲ 60%**](https://www.amazon.co.uk/dp/B0DR2H88Z6) [**Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)**Dr. Scholl's**£5.16**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B001O4YLHE) [**Silverlene 3 x Athletes Healthy Foot Powder Medicated Treats & Prevents Anti Fungal 75g**Longshawe Pkg**£7.47**4.2★**▲ 18%**](https://www.amazon.co.uk/dp/B06XRMKF8L) [**SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness**SZ STAR**£7.68**4.1★**▲ 17%**](https://www.amazon.co.uk/dp/B0C46GTZSX) [**Daktarin Spray Powder 100g**Daktarin**£5.44**4.6★**— 8%**](https://www.amazon.co.uk/dp/B000KUAJCE)
**~~View all trending →~~**
## **What buyers say about athletes foot powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Very effective product”*
**Advertised Vs Actual Product**17%
*“Did the job”*
**Efficiency**13%
*“Does the job”*
**Smell**10%
*“Pleasant smell”*
**Value For Money**7%
*“Good price”*
**Ease Of Use**5%
*“Easy to use”*
**Spray/Flow**4%
*“Great to use as a spray on skin as a preventative treatment”*
**Moist/Dry**3%
*“Daily shoe powder that really keeps feet dry, comfy & fresh”*
**Strength**3%
*“Effective”*
**Ease Of Application**3%
*“Easy to apply”*
### **What buyers complain about **
**Value For Money**16%
*“Waste of money”*
**Functionality-Overall**13%
*“Did not work”*
**Smell**9%
*“item smells like talcum powder”*
**Size-Overall**9%
*“A little small”*
**Ingredients-Overall**5%
*“No active ingredients”*
**Leak-Proof**3%
*“Bottle was leaking”*
**Ease Of Use**2%
*“just couldn't believe how difficult it is”*
**Moist/Dry**2%
*“so wet it wouldnt heal”*
**Advertised Vs Actual Product**2%
*“Misleading advert”*
**Durability**2%
*“only lasted 1 week”*
### **Top return reasons **
**Leak-Proof**33%
**Advertised Vs Actual Product**13%
**Product Condition**10%
**Ingredients-Overall**8%
**Size-Overall**6%
**Functionality-Overall**5%
**Smell**5%
**Dispensing Mechanism**4%
**Ethically/Sustainably Sourced**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is athletes foot powder profitable to sell on Amazon United Kingdom?**
- The niche generates £604K/yr across 10 tracked products. 90-day search growth is +26.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the athletes foot powder niche?**
- 8 brands and 62 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in athletes foot powder?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Smell. The return rate is 0.1%.
- **When does demand for athletes foot powder peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the athletes foot powder niche?**
- Listings span £4.07–£9.17; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 2,741 reviews — the moat a new listing must climb.
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