---
title: "Athletes Foot Cream — £290K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/athletes-foot-cream"
last_updated: "2026-08-09T12:02:39.001Z"
locale: en
meta:
description: "Niche score 35/100 · £290K/yr market · 460K searches/yr · £6.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £290K/yr market · 460K searches/yr · £6.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Athletes Foot Cream — £290K/yr Amazon UK Niche (2026) - Flapen"
---
# **athletes foot cream**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 27Conversion 84Competition 0Returns 100Price range 0Avg price 19Brand share 0Review moat 38Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£290K**
£290K/yr · 460K searches
**Review moat**
**Okay****2,664.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.87**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.41–£9.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, athletes foot cream is a £290K/yr Amazon United Kingdom market (460K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **athletes foot cream market data**
- **Units sold / yr**
- **40K–50K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£275K–£344K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Daktarin91% - Kopa Haiku5% - KANGBOMEI4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/athletes-foot-cream/trend)
## **Top athletes foot cream search terms**
- **daktarin cream**173K/yr+5.0%10.9% conv. - **daktacort cream**99K/yr-11.8%2.4% conv. - **daktarin**59K/yr+2.1%10.7% conv. - **daktacort hydrocortisone cream**28K/yr+16.5%0.9% conv. - **daktacort**25K/yr-0.6%1.2% conv. - **daktarin cream for skin fungal**18K/yr+12.1%8.2% conv. - **daktarin gold**14K/yr+16.4%5.7% conv. - **daktacort cream hydrocortisone 30g**10K/yr+13.4%1.2% conv. - **daktarin gold cream**7K/yr+5.3%6.1% conv. - **daktarin cream 2 w/w miconazole**6K/yr-8.1%3.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/athletes-foot-cream/search-terms)
## **Top athletes foot cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£44K30%£87K45%£131K60%£174K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Daktarin Aktiv Cream (1x 30g) Help Treat your Atheletes Foot with Fungus Foot Treatment Suitable for Cracked and Itchy Skin**Daktarin**£5.45**4.6★6,825 rev](https://www.amazon.co.uk/dp/B000KU53NE) [2**Daktarin Intensiv Athletes Foot Cream 15g**Daktarin**£4.41**4.6★1,056 rev](https://www.amazon.co.uk/dp/B015QAB2NM) [3**Daktarin Spray Powder 100g**Daktarin**£5.44**4.6★4,865 rev](https://www.amazon.co.uk/dp/B000KUAJCE) [4**Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g**Kopa Haiku**£9.60**4.8★502 rev](https://www.amazon.co.uk/dp/B0GDG2XHCY) [5**Antifungal Cream Anti Fungal Skin Cream for Jock Itch Athletes Foot Ringworm Soothing & Hydrating Formula (20g)**KANGBOMEI**£9.44**4.4★76 rev](https://www.amazon.co.uk/dp/B0FSZ9TDBQ)
### **Newest**
by launch date
[**Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g**Kopa Haiku**£9.60**502 rev6mo ago](https://www.amazon.co.uk/dp/B0GDG2XHCY) [**Antifungal Cream Anti Fungal Skin Cream for Jock Itch Athletes Foot Ringworm Soothing & Hydrating Formula (20g)**KANGBOMEI**£9.44**76 rev9mo ago](https://www.amazon.co.uk/dp/B0FSZ9TDBQ) [**Daktarin Intensiv Athletes Foot Cream 15g**Daktarin**£4.41**1,056 rev10y ago](https://www.amazon.co.uk/dp/B015QAB2NM) [**Daktarin Aktiv Cream (1x 30g) Help Treat your Atheletes Foot with Fungus Foot Treatment Suitable for Cracked and Itchy Skin**Daktarin**£5.45**6,825 rev19y ago](https://www.amazon.co.uk/dp/B000KU53NE) [**Daktarin Spray Powder 100g**Daktarin**£5.44**4,865 rev19y ago](https://www.amazon.co.uk/dp/B000KUAJCE)
### **Trending**
90-day click momentum
[**Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g**Kopa Haiku**£9.60**4.8★**▲ 140%**](https://www.amazon.co.uk/dp/B0GDG2XHCY) [**Antifungal Cream Anti Fungal Skin Cream for Jock Itch Athletes Foot Ringworm Soothing & Hydrating Formula (20g)**KANGBOMEI**£9.44**4.4★**— 0%**](https://www.amazon.co.uk/dp/B0FSZ9TDBQ) [**Daktarin Aktiv Cream (1x 30g) Help Treat your Atheletes Foot with Fungus Foot Treatment Suitable for Cracked and Itchy Skin**Daktarin**£5.45**4.6★**— 2%**](https://www.amazon.co.uk/dp/B000KU53NE) [**Daktarin Spray Powder 100g**Daktarin**£5.44**4.6★**— 4%**](https://www.amazon.co.uk/dp/B000KUAJCE) [**Daktarin Intensiv Athletes Foot Cream 15g**Daktarin**£4.41**4.6★**— 5%**](https://www.amazon.co.uk/dp/B015QAB2NM)
## **What buyers say about athletes foot cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great product as described”*
**Efficiency**12%
*“Really effective for me -”*
**Allergies**11%
*“No irritation”*
**Smell**8%
*“The smell is natural”*
**Value For Money**7%
*“Good price”*
**Itch Relief**7%
*“Relieved itching in a matter of minutes”*
**Advertised Vs Actual Product**5%
*“Really did work”*
**Skin Health**3%
*“Feels great on skin”*
**Ease Of Use**3%
*“Easy to use”*
**Natural Ingredients**2%
*“Herbal”*
### **What buyers complain about **
**Allergies**16%
*“Itchy down there”*
**Functionality-Overall**14%
*“It doesn't work immediately”*
**Size-Overall**6%
*“Small”*
**Ingredients-Overall**4%
*“There is no clear indication that it contains a recognised antifungal active ingredient”*
**Durability**3%
*“Gone”*
**Itch Relief**3%
*“Years of itch and dr visits, several rounds of antibiotics ect with no difference”*
**Sensitivity-Overall**3%
*“Cold Blister”*
**Value For Money**2%
*“It is a little expensive”*
**Thickness**1%
*“the cream is quite thick”*
**Advertised Vs Actual Product**1%
*“which makes the listing misleading for anyone looking to treat conditions like jock itch or athletes foot”*
## **Common questions**
- **Is athletes foot cream profitable to sell on Amazon United Kingdom?**
- The niche generates £290K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (35/100).
- **How competitive is the athletes foot cream niche?**
- 3 brands and 36 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in athletes foot cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Size-Overall. The return rate is 0.0%.
- **When does demand for athletes foot cream peak?**
- Demand peaks in Feb–Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the athletes foot cream niche?**
- Listings span £4.41–£9.60; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 2,665 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)