---
title: "Ash Brown Hair Dye — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/ash-brown-hair-dye"
last_updated: "2026-08-09T17:54:26.663Z"
locale: en
meta:
description: "Niche score 41/100 · £54K/yr market · 212K searches/yr · £6.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £54K/yr market · 212K searches/yr · £6.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ash Brown Hair Dye — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **ash brown hair dye**
**Skip it**
Prices mostly outside the sweet spot ($4.22–$13.81) — this niche doesn't clear our bar today.
Market size 14Growth 27Conversion 50Competition 61Returns 100Price range 0Avg price 18Brand share 26Review moat 23Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,631**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.46**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£54K**
£54K/yr · 212K searches
**Price range**
**Bad****£4.22–£13.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ash brown hair dye is a £54K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ash brown hair dye market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£52K–£65K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**150**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**6%**
- Clairol45% - L'Oreal Paris21% - Revlon9% - Creme supreme8% - Garnier6% - Olia5% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — +1.8% search growth over the last 90 days.
5K4K seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/ash-brown-hair-dye/trend)
## **Top ash brown hair dye search terms**
- **ash brown hair dye**88K/yr-0.4%3.4% conv. - **light ash brown hair dye**31K/yr+3.7%3.6% conv. - **cool brown hair dye**19K/yr+7.7%2.8% conv. - **ash brown hair dye permanent**18K/yr+7.3%3.9% conv. - **dark ash brown hair dye**12K/yr+19.8%2.7% conv. - **medium ash brown hair dye**10K/yr+6.4%6.6% conv. - **mushroom brown hair dye**8K/yr-6.5%0.7% conv. - **ash brown**7K/yr-13.4%1.8% conv. - **light ash brown**6K/yr-13.4%2.8% conv. - **hair dye ash brown**6K/yr-0.7%4.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/ash-brown-hair-dye/search-terms)
## **Top ash brown hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£7K16%£9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 5A Medium Ash Brown**Clairol**£5.28**4.5★13,976 rev](https://www.amazon.co.uk/dp/B07896997Z) [2**Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 6A Light Ash Brown 1 Count (Pack of 1)**Clairol**£5.14**4.5★13,976 rev](https://www.amazon.co.uk/dp/B07893N2RM) [3**LOréal Paris Excellence Cool Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 5.11 Ultra Ash Light Brown**L'Oreal Paris**£7.60**4.4★139 rev](https://www.amazon.co.uk/dp/B08V7ZNB92) [4**Revlon Colorstay Longwear Permanent Cream Colour Dark Ash Blonde 7.1**Revlon**£4.22**4.1★500 rev](https://www.amazon.co.uk/dp/B0C5PG6NQ3) [5**LOreal Paris Preference Hair Dye Luminous Permanent Rich Hair Colour Long Lasting Brilliance Achieve Radiant Salon-Inspired Results Shade: 6.21 Zurich**L'Oreal Paris**£8.94**4.4★9,637 rev](https://www.amazon.co.uk/dp/B01BNCXDUM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf Creme Supreme 6-16 Cool Ash Light Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£8.03**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MWD7HJ) [**Schwarzkopf Creme Supreme 5-1 Cool Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.89**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MWDCCX) [**Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 511/77 Medium Ash Brown**Clairol**£4.50**111 rev1y ago](https://www.amazon.co.uk/dp/B0DPNL9GH4) [**Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 611/75 Light Ash Brown**Clairol**£4.49**128 rev1y ago](https://www.amazon.co.uk/dp/B0DPNM2BTC) [**Clairol Nice n Easy Pure Brunettes Hair Colour | Pure and Rich Brown Tones | Smooth Natural Hair Colour | With Pre-Colour Serum | 100% Grey Coverage | 6.5PB Lightest Latte Brown| Permanent Hair Dye**Clairol**£6.14**240 rev2y ago](https://www.amazon.co.uk/dp/B0CQM69P7V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf Creme Supreme 5-1 Cool Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.89**4.3★**▲ 143%**](https://www.amazon.co.uk/dp/B0G2MWDCCX) [**Schwarzkopf Creme Supreme 6-16 Cool Ash Light Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£8.03**4.3★**▲ 120%**](https://www.amazon.co.uk/dp/B0G2MWD7HJ) [**Garnier Nutrisse Ultra Color Hair Dye. For 100% Grey Coverage and a cool sophisticated 8-week colour No-ammonia Vegan formula Modern Iced Coffee Tone Shade: 4.15 Iced Coffee Brown**Garnier**£5.58**4.4★**▲ 91%**](https://www.amazon.co.uk/dp/B006L68VDU) [**LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 5U Universal Light Brown**L'Oreal Paris**£7.66**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B094KH8CH1) [**Garnier Olia 6.0 Light Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant light brown hair color with incredible shine and softness.**Olia**£7.18**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B009SK3HFI)
**~~View all trending →~~**
## **What buyers say about ash brown hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Good colour”*
**Suitability Colored Hair**13%
*“Really love this brand of hair colour”*
**Quality-Overall**9%
*“It had good reviews”*
**Ease Of Use**8%
*“EASY TO USE”*
**Coverage**5%
*“Good coverage”*
**Value For Money**4%
*“worth the price”*
**Soft Feel**4%
*“is so soft”*
**Smell**4%
*“smells good”*
**Advertised Vs Actual Product**3%
*“As described”*
**Ease Of Application**2%
*“Easy to apply”*
### **What buyers complain about **
**Color**33%
*“too dark”*
**Suitability Colored Hair**17%
*“HAIR IS PURPLE DO NOT USE”*
**Allergies**5%
*“Allergic reaction”*
**Hair Related**4%
*“This has ruined my hair”*
**Durability**3%
*“Dont last much”*
**Quality-Overall**3%
*“going to try other quality products”*
**Smell**2%
*“Annoying smell”*
**Color Fading/Discoloration**2%
*“The colour seems to get lighter after 4 weeks though”*
**Functionality-Overall**2%
*“which didn't work”*
**Value For Money**2%
*“Definitely NOT worth the price”*
### **Top return reasons **
**Color**67%
**Suitability Colored Hair**33%
## **Common questions**
- **Is ash brown hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the ash brown hair dye niche?**
- 11 brands and 150 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in ash brown hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Allergies. The return rate is 0.1%.
- **When does demand for ash brown hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the ash brown hair dye niche?**
- Listings span £4.22–£13.81; the average listing price is £6.46 (sweet spot $15–$100). The average incumbent carries 7,631 reviews — the moat a new listing must climb.
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