---
title: "Argan Oil — £398K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/argan-oil"
last_updated: "2026-08-09T11:44:27.960Z"
locale: en
meta:
description: "Niche score 44/100 · £398K/yr market · 579K searches/yr · £6.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £398K/yr market · 579K searches/yr · £6.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Argan Oil — £398K/yr Amazon UK Niche (2026) - Flapen"
---
# **argan oil**
**Skip it**
Prices mostly outside the sweet spot ($2.03–$11.54) — this niche doesn't clear our bar today.
Market size 55Growth 19Conversion 87Competition 23Returns 99Price range 0Avg price 19Brand share 48Review moat 16Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£398K**
£398K/yr · 579K searches
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.93**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****20,787**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.03–£11.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, argan oil is a £398K/yr Amazon United Kingdom market (579K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **argan oil market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£347K–£416K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**20%**
- OGX32% - Handcraft Blends18% - PraNaturals14% - The Ordinary7% - HASK6% - Nature Spell4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/argan-oil/trend)
## **Top argan oil search terms**
- **argan oil**228K/yr-6.1%7.5% conv. - **argan oil for hair**138K/yr-19.3%8.5% conv. - **argon oil**52K/yr-9.3%8.6% conv. - **argan oil for skin**24K/yr+13.3%7.3% conv. - **argon oil hair oil**27K/yr-29.9%9.3% conv. - **ogx argan oil**14K/yr-21.9%11.4% conv. - **argan oil of morocco**14K/yr-37.6%7.9% conv. - **organic argan oil**12K/yr-1.7%5.0% conv. - **moroccan argan oil**12K/yr-10.1%4.0% conv. - **argan hair oil**9K/yr-3.8%7.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/argan-oil/search-terms)
## **Top argan oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£40K20%£80K30%£119K40%£159K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OGX Argan Oil of Morocco Extra Penetrating Hair Oil for Dry and Damaged Hair Intense Hydration and Frizz Control Infused with Natural Argan Oil Suitable for All Hair Types 100ml**OGX**£4.19**4.3★19,890 rev](https://www.amazon.co.uk/dp/B084TLVKNP) [2**Handcraft Blends Argan Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Cold-Pressed**Handcraft Blends**£8.20**4.5★122,100 rev](https://www.amazon.co.uk/dp/B0F2J3SZXZ) [3**PraNaturals 100% Moroccan Pure Natural Argan Oil for Face & Body 100ml Rich in Vitamin E for Healthy Skin Hair & Nails Food Grade No Parabens or SLS Vegan & Cruelty-Free**PraNaturals**£9.96**4.6★6,176 rev](https://www.amazon.co.uk/dp/B08DYFPD6F) [4**The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil Nourishing and Hydrating Treatment for Skin & Hair 30ml**The Ordinary**£5.84**4.6★1,903 rev](https://www.amazon.co.uk/dp/B01N7YVDI2) [5**HASK Argan Oil Shine Oil Vial Repairing for All Hair Types colour safe gluten free sulfate free paraben free - 1 18mL Vial**HASK**£2.03**4.5★5,947 rev](https://www.amazon.co.uk/dp/B00B5CYDCI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AVD Organics Argan Oil 120ml 100% Pure Moroccan Argan Oil for Hair Scalp & Nails | Natural Hydrating & Nourishing Oil for Shine Softness & Repair**AVD ORGANICS**£7.87**3,180 rev8mo ago](https://www.amazon.co.uk/dp/B0F9145MKM) [**PHATOIL 100% Pure Organic Argan Oil of Moroccan for Hair USDA Certified Cold Pressed Moroccan Argan Oils for Frizz Dry Hair Body Massage Carrier Oil for Skin Face Moisturizing & Nourishing 118ml**PHATOIL**£7.34**862 rev12mo ago](https://www.amazon.co.uk/dp/B0FJL21N2T) [**Handcraft Blends Argan Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Cold-Pressed**Handcraft Blends**£8.20**122,100 rev1y ago](https://www.amazon.co.uk/dp/B0F2J3SZXZ) [**Moroccanoil Treatment Hair Oil**Moroccanoil**£11.54**89,955 rev3y ago](https://www.amazon.co.uk/dp/B003JKFEL8) [**Argan Oil 100% Pure Moroccan Argan Oil for Hair Treatment For Damaged Hair & Dry Skin Cold Pressed Oil For Hair Beard Nails and Skin**Bieyoc**£7.18**556 rev3y ago](https://www.amazon.co.uk/dp/B0BNBX5MM8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Handcraft Blends Argan Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Cold-Pressed**Handcraft Blends**£8.20**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B0F2J3SZXZ) [**AVD Organics Argan Oil 120ml 100% Pure Moroccan Argan Oil for Hair Scalp & Nails | Natural Hydrating & Nourishing Oil for Shine Softness & Repair**AVD ORGANICS**£7.87**4.4★**▲ 60%**](https://www.amazon.co.uk/dp/B0F9145MKM) [**The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil Nourishing and Hydrating Treatment for Skin & Hair 30ml**The Ordinary**£5.84**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B01N7YVDI2) [**PraNaturals 100% Moroccan Pure Natural Argan Oil for Face & Body 100ml Rich in Vitamin E for Healthy Skin Hair & Nails Food Grade No Parabens or SLS Vegan & Cruelty-Free**PraNaturals**£9.96**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B08DYFPD6F) [**ARGAN OIL HAIR TREATMENT 50ML**Argan Oil**£3.94**4.3★**— 7%**](https://www.amazon.co.uk/dp/B00V2DMO7Q)
**~~View all trending →~~**
## **What buyers say about argan oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Smell**15%
*“Nice and soft in my hair, smells nice”*
**Value For Money**10%
*“Good value”*
**Soft Feel**8%
*“it feels soooo soft”*
**Moist/Dry**7%
*“Very hydrating”*
**Suitability Straight Hair**4%
*“Sooooo nice makes my hair so straight and shiny”*
**Brightness/Shine/Glow**3%
*“Adds shine,”*
**Oily/Greasy**3%
*“Ive been using this argan oil on both my face and hair, and it feels nourishing without being overly greasy or heavy”*
**Hair Growth**3%
*“Boosts your hair”*
**Ease Of Use**3%
*“ease to use”*
### **What buyers complain about **
**Oily/Greasy**18%
*“Too oily”*
**Smell**17%
*“odd smell”*
**Size-Overall**10%
*“Absolutely tiny and the cap is not reliable so if youre using as travel size it doesnt look like it wouldnt slide open”*
**Quality-Overall**4%
*“But it's evident that the quality has declined”*
**Ingredients-Overall**4%
*“upon arriving I see there is some other ingredient in the mix noted on the box”*
**Durability**3%
*“doesnt last as long as other brands”*
**Value For Money**3%
*“This is expensive”*
**Leak-Proof**2%
*“Great oil, dropper leaks”*
**Moist/Dry**2%
*“the ends are getting dry”*
**Natural Ingredients**2%
*“Strong potent perfume smell- not natural”*
### **Top return reasons **
**Leak-Proof**26%
**Smell**14%
**Oily/Greasy**8%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Quality-Overall**6%
**Product Condition**6%
**Defective Material/Parts**6%
**Adhesion/Stickiness**4%
**Size-Overall**3%
## **Common questions**
- **Is argan oil profitable to sell on Amazon United Kingdom?**
- The niche generates £398K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the argan oil niche?**
- 13 brands and 62 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in argan oil?**
- Top complaints mined from reviews: Oily/Greasy, Smell, Size-Overall. The return rate is 0.1%.
- **When does demand for argan oil peak?**
- Demand peaks in Aug–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the argan oil niche?**
- Listings span £2.03–£11.54; the average listing price is £6.93 (sweet spot $15–$100). The average incumbent carries 20,787 reviews — the moat a new listing must climb.
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