---
title: "Trend — aqueous cream - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/aqueous-cream/trend"
last_updated: "2026-08-09T11:48:35.835Z"
locale: en
meta:
  description: "Niche score 39/100 · £146K/yr market · 138K searches/yr · £4.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £146K/yr market · 138K searches/yr · £4.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — aqueous cream - Flapen"
---

# **aqueous cream**

**Skip it**

Prices mostly outside the sweet spot ($1.78–$7.74) — this niche doesn't clear our bar today.

Market size 32Growth 23Conversion 100Competition 17Returns 100Price range 0Avg price 13Brand share 18Review moat 63Quality gap 30

**Conversion**

**Incredible****22.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****962.58**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£146K**

£146K/yr · 138K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£4.66**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.78–£7.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend