[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-beauty-aqua-di-gio-men":3,"research-sidebar-rollups":456},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":88,"demand":93,"seasonality":229,"brandShare":230,"products":235,"feedback":326,"searchTerms":372,"related":422,"lastUpdated":36},"e4311fa0-e0ce-4175-80f5-5b39e4080839","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":21,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":41,"pageQuality":31,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":49},211381,120597,0.4413,0.1533,0.0278,0.808,1,4.58,2890,63.05,46.57,86.55,9,2500,0.2222,0.0078,0,"aqua di gio men","aqua-di-gio-men","\u002Fresearch\u002Fuk\u002Fbeauty\u002Faqua-di-gio-men","Fragrances","2026-07-20T20:39:08.717486+00:00",2,63,[40],"high_price",553,2000,100,250,126100,157625,74,161,0.0529,{"score":51,"verdict":52,"components":53},42,"skip",[54,59,62,66,69,71,74,79,82,85],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",41,0.15,211381.22,{"key":60,"score":61,"weight":57,"raw":18},"growth",44,{"key":63,"score":64,"weight":65,"raw":19},"conversion",35,0.1,{"key":67,"score":68,"weight":57,"raw":20},"competition",16,{"key":70,"score":31,"weight":65,"raw":21},"brandShare",{"key":72,"score":73,"weight":65,"raw":22},"qualityGap",28,{"key":75,"score":76,"weight":77,"raw":78},"reviewMoat",36,0.05,2890.22,{"key":80,"score":81,"weight":65,"raw":30},"returns",96,{"key":83,"score":84,"weight":77,"raw":24},"avgPrice",88,{"key":86,"score":87,"weight":77,"raw":21},"priceRange",95,{"avgRating":89,"medianPrice":90,"medianReturnRate":91,"nichesTracked":92},4.36,12.12,0.0064,27606,{"points":94,"droppedPartialWeek":228},[95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,169,172,175,178,181,184,187,190,193,196,199,201,204,207,210,213,216,219,222,225],{"week":96,"volume":97},"2025-09-07",2297,{"week":99,"volume":100},"2025-09-14",2029,{"week":102,"volume":103},"2025-09-21",1997,{"week":105,"volume":106},"2025-09-28",2069,{"week":108,"volume":109},"2025-10-05",2013,{"week":111,"volume":112},"2025-10-12",3386,{"week":114,"volume":115},"2025-10-19",2098,{"week":117,"volume":118},"2025-10-26",2094,{"week":120,"volume":121},"2025-11-02",2133,{"week":123,"volume":124},"2025-11-09",2246,{"week":126,"volume":127},"2025-11-16",2659,{"week":129,"volume":130},"2025-11-23",4500,{"week":132,"volume":133},"2025-11-30",5972,{"week":135,"volume":136},"2025-12-07",4269,{"week":138,"volume":139},"2025-12-14",4453,{"week":141,"volume":142},"2025-12-21",5038,{"week":144,"volume":145},"2025-12-28",3632,{"week":147,"volume":148},"2026-01-04",2411,{"week":150,"volume":151},"2026-01-11",1829,{"week":153,"volume":154},"2026-01-18",1723,{"week":156,"volume":157},"2026-01-25",1658,{"week":159,"volume":160},"2026-02-01",1683,{"week":162,"volume":163},"2026-02-08",1643,{"week":165,"volume":166},"2026-02-15",1917,{"week":168,"volume":157},"2026-02-22",{"week":170,"volume":171},"2026-03-01",1811,{"week":173,"volume":174},"2026-03-08",1677,{"week":176,"volume":177},"2026-03-15",1970,{"week":179,"volume":180},"2026-03-22",1837,{"week":182,"volume":183},"2026-03-29",1624,{"week":185,"volume":186},"2026-04-05",1733,{"week":188,"volume":189},"2026-04-12",1617,{"week":191,"volume":192},"2026-04-19",1585,{"week":194,"volume":195},"2026-04-26",1838,{"week":197,"volume":198},"2026-05-03",2015,{"week":200,"volume":103},"2026-05-10",{"week":202,"volume":203},"2026-05-17",1668,{"week":205,"volume":206},"2026-05-24",1995,{"week":208,"volume":209},"2026-05-31",2154,{"week":211,"volume":212},"2026-06-07",1968,{"week":214,"volume":215},"2026-06-14",1797,{"week":217,"volume":218},"2026-06-21",2109,{"week":220,"volume":221},"2026-06-28",3149,{"week":223,"volume":224},"2026-07-05",2042,{"week":226,"volume":227},"2026-07-12",1690,false,null,{"top":231,"otherBrandCount":31,"otherClickShare":31},[232],{"brand":233,"clickShare":234},"Armani Beauty",1.0000999999999998,[236,247,258,268,277,287,296,305,315],{"asin":237,"title":238,"brand":233,"imageUrl":239,"price":240,"rating":241,"reviews":242,"clickShare90":243,"clickShare360":244,"launchDate":245,"amazonUrl":246},"B000E7YK5K","Giorgio Armani Acqua Di Gio Eau de Toilette for Men 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31tk81LDlyL.jpg",56.64,4.6,15651,0.4134,0.4511,"2006-12-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB000E7YK5K",{"asin":248,"title":249,"brand":233,"imageUrl":250,"price":251,"rating":252,"reviews":253,"clickShare90":254,"clickShare360":255,"launchDate":256,"amazonUrl":257},"B0DBRB5VZ2","GIORGIO ARMANI Acqua Di Gio Homme Parfum 30 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zP4oSHUuL.jpg",57.93,4.5,486,0.129,0.167,"2024-10-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DBRB5VZ2",{"asin":259,"title":260,"brand":233,"imageUrl":261,"price":262,"rating":241,"reviews":263,"clickShare90":264,"clickShare360":265,"launchDate":266,"amazonUrl":267},"B0DBRNZQ3K","Giorgio Armani Acqua Di Gio EDP 50ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31qqUFS2qZL.jpg",52.83,818,0.093,0.0441,"2025-04-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DBRNZQ3K",{"asin":269,"title":270,"brand":233,"imageUrl":271,"price":26,"rating":241,"reviews":272,"clickShare90":273,"clickShare360":274,"launchDate":275,"amazonUrl":276},"B000C213ES","Giorgio Armani Acqua di Gio Homme eau de toilette white pack of 1 (1 x 200 ml)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+mvk6PZ5L.jpg",6459,0.089,0.092,"2007-08-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB000C213ES",{"asin":278,"title":279,"brand":233,"imageUrl":280,"price":281,"rating":241,"reviews":282,"clickShare90":283,"clickShare360":284,"launchDate":285,"amazonUrl":286},"B0D5C1F58W","ARMANI ACQUA DI GIO POUR HOMME PARFUM SPRAY 100ML","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41r5b7XgUHL.jpg",75.9,85,0.0837,0.0591,"2024-05-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D5C1F58W",{"asin":288,"title":289,"brand":233,"imageUrl":290,"price":291,"rating":241,"reviews":292,"clickShare90":293,"clickShare360":294,"launchDate":285,"amazonUrl":295},"B0D5C2J8QM","Armani Acqua Di Gio Pour Homme Profondo Edp Refillable Spray 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319IaMHAddL.jpg",69.27,201,0.077,0.0675,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D5C2J8QM",{"asin":297,"title":298,"brand":233,"imageUrl":299,"price":25,"rating":300,"reviews":301,"clickShare90":302,"clickShare360":303,"launchDate":285,"amazonUrl":304},"B0D5BXPL4P","GIORGIO ARMANI Acqua di Gio Eau de Toilette 50 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21ey76XZu8L.jpg",4.4,71,0.0569,0.0292,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D5BXPL4P",{"asin":306,"title":307,"brand":233,"imageUrl":308,"price":309,"rating":241,"reviews":310,"clickShare90":311,"clickShare360":312,"launchDate":313,"amazonUrl":314},"B0DBRBDSR1","Armani Acqua Di Gio Pour Homme Profondo Edp Refillable Spray 50ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31lwUHembdL.jpg",54.25,296,0.0349,0.06,"2024-10-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DBRBDSR1",{"asin":316,"title":317,"brand":233,"imageUrl":318,"price":319,"rating":320,"reviews":321,"clickShare90":322,"clickShare360":323,"launchDate":324,"amazonUrl":325},"B000C1VWSG","Giorgio Armani - Womens Eau de Toilette Acqua Di Giò 100 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vAqIZ5WML.jpg",67.52,4.7,1945,0.0232,0.03,"2007-02-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB000C1VWSG",{"love":327,"hate":356,"returnReasons":357},[328,335,342,347,352],{"topic":329,"percentOfMentions":330,"verbatims":331},"Smell",0.7082999999999999,[332,333,334],"Great summer fragrance","Its a beautiful clean scent","Great scent",{"topic":336,"percentOfMentions":337,"verbatims":338},"Value For Money",0.125,[339,340,341],"No more expensive than leading health and beauty outlets, saved me trailing around shops at christmas","Good price","decent price",{"topic":343,"percentOfMentions":344,"verbatims":345},"Quality-Overall",0.0833,[346],"Great product",{"topic":348,"percentOfMentions":349,"verbatims":350},"Advertised Vs Actual Product",0.0417,[351],"Exactly as expected",{"topic":353,"percentOfMentions":349,"verbatims":354},"Suitability Hot Weather",[355],"I love it for warmer months",[],[358,360,363,366,368,369,370],{"reason":329,"pct":359},0.5333,{"reason":361,"pct":362},"Size-Overall",0.1333,{"reason":364,"pct":365},"Durability",0.0667,{"reason":367,"pct":365},"Color",{"reason":336,"pct":365},{"reason":343,"pct":365},{"reason":371,"pct":365},"Leak-Proof",[373,377,382,387,392,397,402,407,412,417],{"term":32,"volume":374,"growthQoq":375,"conversionRate":376},44554,0.2181,0.0242,{"term":378,"volume":379,"growthQoq":380,"conversionRate":381},"acqua di gio",35887,0.1997,0.0143,{"term":383,"volume":384,"growthQoq":385,"conversionRate":386},"acqua di gio parfum",7527,-0.0208,0.0118,{"term":388,"volume":389,"growthQoq":390,"conversionRate":391},"aqua di gio",7123,0.3636,0.0156,{"term":393,"volume":394,"growthQoq":395,"conversionRate":396},"gio",6074,-0.0107,0.0014,{"term":398,"volume":399,"growthQoq":400,"conversionRate":401},"aqua di gio parfum",1859,0.8828,0.0111,{"term":403,"volume":404,"growthQoq":405,"conversionRate":406},"aqua di gio profumo",5082,-0.1212,0.0056,{"term":408,"volume":409,"growthQoq":410,"conversionRate":411},"acqua di gio profumo",3460,0.103,0.0057,{"term":413,"volume":414,"growthQoq":415,"conversionRate":416},"armani acqua di gio",1290,0.6714,0.0256,{"term":418,"volume":419,"growthQoq":420,"conversionRate":421},"giorgio armani acqua di gio",7741,-0.5535,0.0174,[423,430,435,441,446,451],{"title":424,"href":425,"score":426,"verdict":427,"marketSize":428,"growth90":429},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":431,"href":432,"score":426,"verdict":427,"marketSize":433,"growth90":434},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":436,"href":437,"score":426,"verdict":438,"marketSize":439,"growth90":440},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":442,"href":443,"score":426,"verdict":427,"marketSize":444,"growth90":445},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":447,"href":448,"score":426,"verdict":427,"marketSize":449,"growth90":450},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":452,"href":453,"score":426,"verdict":427,"marketSize":454,"growth90":455},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424,[457,464,471,478,485,488,495,502,509,516,523,530,537,544,551,558,565,572,579],{"nodeId":458,"label":459,"slug":460,"href":461,"nichesTracked":462,"marketSizeTotal":463},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":465,"label":466,"slug":467,"href":468,"nichesTracked":469,"marketSizeTotal":470},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":472,"label":473,"slug":474,"href":475,"nichesTracked":476,"marketSizeTotal":477},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":479,"label":480,"slug":481,"href":482,"nichesTracked":483,"marketSizeTotal":484},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":486,"marketSizeTotal":487},2481,653104681,{"nodeId":489,"label":490,"slug":491,"href":492,"nichesTracked":493,"marketSizeTotal":494},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":496,"label":497,"slug":498,"href":499,"nichesTracked":500,"marketSizeTotal":501},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":503,"label":504,"slug":505,"href":506,"nichesTracked":507,"marketSizeTotal":508},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":510,"label":511,"slug":512,"href":513,"nichesTracked":514,"marketSizeTotal":515},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":517,"label":518,"slug":519,"href":520,"nichesTracked":521,"marketSizeTotal":522},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":524,"label":525,"slug":526,"href":527,"nichesTracked":528,"marketSizeTotal":529},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":531,"label":532,"slug":533,"href":534,"nichesTracked":535,"marketSizeTotal":536},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":538,"label":539,"slug":540,"href":541,"nichesTracked":542,"marketSizeTotal":543},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":545,"label":546,"slug":547,"href":548,"nichesTracked":549,"marketSizeTotal":550},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":552,"label":553,"slug":554,"href":555,"nichesTracked":556,"marketSizeTotal":557},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":559,"label":560,"slug":561,"href":562,"nichesTracked":563,"marketSizeTotal":564},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":566,"label":567,"slug":568,"href":569,"nichesTracked":570,"marketSizeTotal":571},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":573,"label":574,"slug":575,"href":576,"nichesTracked":577,"marketSizeTotal":578},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":580,"label":581,"slug":582,"href":583,"nichesTracked":584,"marketSizeTotal":585},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]