---
title: "Antiperspirant — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/antiperspirant"
last_updated: "2026-08-09T09:05:13.939Z"
locale: en
meta:
description: "Niche score 50/100 · £31K/yr market · 40K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £31K/yr market · 40K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Antiperspirant — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **antiperspirant**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 8Growth 95Conversion 55Competition 15Returns 100Price range 60Avg price 79Brand share 6Review moat 24Quality gap 80
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+117.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£16.54**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.10–£28.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,327.7**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£31K**
£31K/yr · 40K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, antiperspirant is a £31K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **antiperspirant market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£50K–£66K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Certain Dri48% - Polarwise33% - FINN7% - Driclor6% - Perspi-Guard3% - SWEATBLOCK2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +117.1% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul, Aug · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/antiperspirant/trend)
## **Top antiperspirant search terms**
- **polarwise**15K/yr+339.0%2.1% conv. - **certain dri**13K/yr+20.0%15.2% conv. - **certain dri antiperspirant**5K/yr+80.9%14.2% conv. - **polarwise deodorant**5K/yr+107.1%3.1% conv. - **polarwise sweat block**1K/yr+173.8%2.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/antiperspirant/search-terms)
## **Top antiperspirant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Certain Dri Anti-Perspirant Roll-On Pack of 1 1.2 oz**Certain Dri**£10.22**4.2★34,663 rev](https://www.amazon.co.uk/dp/B01JB1MUNI) [2**Polarwise Strong Mist Antiperspirant Deodorant Roller: 100% Stops Sweat Sweat Odour and Sweat Stains - Prevents (Excessive Sweating) for up to 7 days - For Men and Women**Polarwise**£28.40**4.0★238 rev](https://www.amazon.co.uk/dp/B0BDF4FJ3S) [3**Certain Dri Antiperspirant Solid for Excessive Perspiration-1.7 oz**Certain Dri**£10.58**4.1★1,117 rev](https://www.amazon.co.uk/dp/B002BMB1MG) [4**Polarwise Deodorant - Antibacterial Deodorant Against Body Odour - Citrus Fragrance for Long Lasting Freshness - 50ml (Freshness)**Polarwise**£12.76**4.1★7 rev](https://www.amazon.co.uk/dp/B0DZ2DCGVG) [5**Certain Dri Antiperspirant Deodorant | Everyday Strength Clinical | All Day Protection Against Odor and Sweating | Solid | 2.6 oz.**Certain Dri**£10.41**4.1★8,591 rev](https://www.amazon.co.uk/dp/B00E5R32QI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Polarwise Deodorant - Antibacterial Deodorant Against Body Odour - Citrus Fragrance for Long Lasting Freshness - 50ml (Freshness)**Polarwise**£12.76**7 rev4mo ago](https://www.amazon.co.uk/dp/B0DZ2DCGVG) [**SweatBlock Antiperspirant Roll-on - Maximum Clinical Strength Antiperspirant for Women & Men perfect for Hyperhidrosis Excessive Sweat & Odor - Block Sweat for Days Per Use - 1.2 FL OZ**SWEATBLOCK**£20.89**1,583 rev3y ago](https://www.amazon.co.uk/dp/B099LT592T) [**Polarwise Strong Mist Antiperspirant Deodorant Roller: 100% Stops Sweat Sweat Odour and Sweat Stains - Prevents (Excessive Sweating) for up to 7 days - For Men and Women**Polarwise**£28.40**238 rev3y ago](https://www.amazon.co.uk/dp/B0BDF4FJ3S) [**FINN Anti-Sweat Mens Shirt with V-Neck and Built-in Armpit Sweat Pads to Combat Excessive Sweating - Undershirt with Guaranteed Protection Against Sweat Stains and Odour Invisible Skin Color Nude M**FINN**£27.82**683 rev5y ago](https://www.amazon.co.uk/dp/B08S41P13J) [**FINN Anti-Sweat Mens Shirt with V-Neck and Built-in Armpit Sweat Pads to Combat Excessive Sweating - Undershirt with Guaranteed Protection Against Sweat Stains and Odour Invisible Skin Color Nude XL**FINN**£28.08**683 rev5y ago](https://www.amazon.co.uk/dp/B08S3Y7R8D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FINN Anti-Sweat Mens Shirt with V-Neck and Built-in Armpit Sweat Pads to Combat Excessive Sweating - Undershirt with Guaranteed Protection Against Sweat Stains and Odour Invisible Skin Color Nude XL**FINN**£28.08**4.3★**▲ 138%**](https://www.amazon.co.uk/dp/B08S3Y7R8D) [**FINN Anti-Sweat Mens Shirt with V-Neck and Built-in Armpit Sweat Pads to Combat Excessive Sweating - Undershirt with Guaranteed Protection Against Sweat Stains and Odour Invisible Skin Color Nude M**FINN**£27.82**4.3★**▲ 138%**](https://www.amazon.co.uk/dp/B08S41P13J) [**Polarwise Deodorant - Antibacterial Deodorant Against Body Odour - Citrus Fragrance for Long Lasting Freshness - 50ml (Freshness)**Polarwise**£12.76**4.1★**▲ 93%**](https://www.amazon.co.uk/dp/B0DZ2DCGVG) [**Polarwise Strong Mist Antiperspirant Deodorant Roller: 100% Stops Sweat Sweat Odour and Sweat Stains - Prevents (Excessive Sweating) for up to 7 days - For Men and Women**Polarwise**£28.40**4.0★**▲ 86%**](https://www.amazon.co.uk/dp/B0BDF4FJ3S) [**Perspi-Guard Maximum Strength Antiperspirant Spray Strong Deodorant for Excessive Sweating Hyperhidrosis Antiperspirant for Men & Women 50ml 1pk**Perspi-Guard**£10.15**4.3★**▲ 11%**](https://www.amazon.co.uk/dp/B004803YDI)
**~~View all trending →~~**
## **What buyers say about antiperspirant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**14%
*“It does the job perfectly”*
**Smell**10%
*“not a bad smell”*
**Quality-Overall**9%
*“Great, consistent product”*
**Value For Money**8%
*“Good value for the price”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Durability**3%
*“lasted 12 months”*
**Moist/Dry**3%
*“After reading the instructions, I showed, dried fully and then applied the roll on”*
**Allergies**3%
*“Much more effective than certain other popular high-strength brands and no irritation”*
**Instructions/User Manual/Troubleshooting**3%
*“Followed instructions fully”*
**Ease Of Application**3%
*“Easy application and keeps you dry for many days”*
### **What buyers complain about **
**Allergies**21%
*“skin, says may cause some irritation”*
**Value For Money**7%
*“Waste of money”*
**Functionality-Overall**5%
*“Doesn't work”*
**Itch Relief**5%
*“itches so bad girlies”*
**Skin Health**4%
*“Burnt and irritated my skin”*
**Pain Relief-Overall**4%
*“A few times its caused a lot of irritation and soreness,”*
**Smell**4%
*“which was causing an unpleasant body odour”*
**Side Effects**3%
*“both times gave me chemical burn after less than an hour of use”*
**Burnt/Roasted/Overbaked**2%
*“it burns so much”*
**Size-Overall**2%
*“Small”*
### **Top return reasons **
**Size-Overall**13%
**Advertised Vs Actual Product**13%
**Functionality-Overall**9%
**Suitability Dry Skin**6%
**Value For Money**6%
**Weight Heavy**6%
**Product Condition**6%
**Flammable**6%
**Certifications**6%
**Moist/Dry**6%
## **Common questions**
- **Is antiperspirant profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +117.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the antiperspirant niche?**
- 6 brands and 50 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in antiperspirant?**
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.1%.
- **When does demand for antiperspirant peak?**
- Demand peaks in May–Jul–Aug; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the antiperspirant niche?**
- Listings span £6.10–£28.40; the average listing price is £16.54 (sweet spot $15–$100). The average incumbent carries 6,328 reviews — the moat a new listing must climb.
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