---
title: "Antifungal Shampoo — £395K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/antifungal-shampoo"
last_updated: "2026-08-09T08:07:05.687Z"
locale: en
meta:
description: "Niche score 43/100 · £395K/yr market · 368K searches/yr · £8.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £395K/yr market · 368K searches/yr · £8.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Antifungal Shampoo — £395K/yr Amazon UK Niche (2026) - Flapen"
---
# **antifungal shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 21Conversion 96Competition 22Returns 100Price range 14Avg price 23Brand share 0Review moat 36Quality gap 55
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£395K**
£395K/yr · 368K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,939.85**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.31**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.21–£16.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, antifungal shampoo is a £395K/yr Amazon United Kingdom market (368K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **antifungal shampoo market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£332K–£416K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#228**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Nizoral54% - Ketopine20% - Asrev Healthcare17% - Sons8% - PHARMBANNER2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/antifungal-shampoo/trend)
## **Top antifungal shampoo search terms**
- **ketoconazole shampoo**258K/yr-8.2%12.8% conv. - **ketoconazole**52K/yr-6.5%8.9% conv. - **ketoconazole shampoo 2 percent**18K/yr-11.5%10.1% conv. - **ketoconazole 2% shampoo**7K/yr+22.5%15.8% conv. - **ketopine shampoo**6K/yr+2.4%21.2% conv. - **dandrazol shampoo**8K/yr-20.1%5.8% conv. - **ketoconazole shampoo antifungal**5K/yr-41.7%7.5% conv. - **ketoconazole 2%**3K/yr+8.9%8.7% conv. - **shampoo ketoconazole**3K/yr-19.9%11.7% conv. - **dandrazol 2 shampoo ketoconazole 20 mg**3K/yr+2.8%5.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/antifungal-shampoo/search-terms)
## **Top antifungal shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£40K20%£79K30%£119K40%£158K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml**Nizoral**£8.47**4.6★1,533 rev](https://www.amazon.co.uk/dp/B0DQV8G9HR) [2**Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 60ml**Nizoral**£5.88**4.6★31,603 rev](https://www.amazon.co.uk/dp/B001ETUD5I) [3**Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 100ml**Ketopine**£7.47**4.8★23 rev](https://www.amazon.co.uk/dp/B0GSZXGXYR) [4**Ketopine Ketoconazole 2% Medicated Shampoo Clinically Proven Anti-Dandruff Treatment for Itchy Flaky Dry Scalp Seborrheic Dermatitis & Scalp Psoriasis Fast Relief Anti-Fungal Formula 100ml**Asrev Healthcare**£7.64**4.6★197 rev](https://www.amazon.co.uk/dp/B0FDR8M9PN) [5**KETOPINE Ketoconazole 2% Anti-Dandruff Treatment Shampoo 60ml | Dermatologically Tested | Clinically Proven to Treat and Prevent Itchy Flaky Dry Scalp Seborrhoeic Dermatitis & Scalp Psoriasis**Ketopine**£5.21**4.4★512 rev](https://www.amazon.co.uk/dp/B0GT1W2M9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sons Ketoconazole Anti-Dandruff Treatment Shampoo. Treats & Prevents Dandruff Itchy Scalp Seborrheic Dermatitis & Psoriasis. 1 x 60ml. Made in Europe.**Sons**£7.60**44 rev4mo ago](https://www.amazon.co.uk/dp/B0GT9QFZR2) [**Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 100ml**Ketopine**£7.47**23 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZXGXYR) [**Sons Ketoconazole Anti-Dandruff Treatment Shampoo. Treats & Prevents Dandruff Itchy Scalp Seborrhoeic Dermatitis & Psoriasis. 2 x 60ml. Made in Europe.**Sons**£12.38**44 rev4mo ago](https://www.amazon.co.uk/dp/B0GSWH619Z) [**Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 60ml**Ketopine**£5.21**62 rev5mo ago](https://www.amazon.co.uk/dp/B0GN9C7K94) [**Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation**PHARMBANNER**£16.64**1,541 rev1y ago](https://www.amazon.co.uk/dp/B0FGGTST5H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sons Ketoconazole Anti-Dandruff Treatment Shampoo. Treats & Prevents Dandruff Itchy Scalp Seborrhoeic Dermatitis & Psoriasis. 2 x 60ml. Made in Europe.**Sons**£12.38**4.2★**▲ 221%**](https://www.amazon.co.uk/dp/B0GSWH619Z) [**KETOPINE Ketoconazole 2% Anti-Dandruff Treatment Shampoo 60ml | Dermatologically Tested | Clinically Proven to Treat and Prevent Itchy Flaky Dry Scalp Seborrhoeic Dermatitis & Scalp Psoriasis**Ketopine**£5.21**4.4★**▲ 219%**](https://www.amazon.co.uk/dp/B0GT1W2M9C) [**Sons Ketoconazole Anti-Dandruff Treatment Shampoo. Treats & Prevents Dandruff Itchy Scalp Seborrheic Dermatitis & Psoriasis. 1 x 60ml. Made in Europe.**Sons**£7.60**4.2★**▲ 218%**](https://www.amazon.co.uk/dp/B0GT9QFZR2) [**Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 100ml**Ketopine**£7.47**4.8★**▲ 197%**](https://www.amazon.co.uk/dp/B0GSZXGXYR) [**Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 60ml**Ketopine**£5.21**4.1★**▲ 85%**](https://www.amazon.co.uk/dp/B0GN9C7K94)
**~~View all trending →~~**
## **What buyers say about antifungal shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent product”*
**Efficiency**9%
*“this one is so effective”*
**Value For Money**8%
*“Excellent value for money”*
**Hair Growth**8%
*“Good effective treatment for scalp”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Allergies**6%
*“It certainly has caused no irritation at all”*
**Itch Relief**5%
*“Stopped itch effectively”*
**Smell**4%
*“has a pleasant mild smell”*
**Ease Of Use**3%
*“Easy to use”*
**Cleansing**3%
*“Clean scalp”*
### **What buyers complain about **
**Allergies**13%
*“I have itchy”*
**Functionality-Overall**12%
*“Ineffective”*
**Size-Overall**8%
*“The container is small”*
**Value For Money**8%
*“Expensive”*
**Moist/Dry**5%
*“Too Drying For My Hair”*
**Smell**5%
*“It was a very strong chemical smell”*
**Advertised Vs Actual Product**2%
*“Misleading picture”*
**Leak-Proof**2%
*“In storage it leaked everywhere”*
**Quality-Overall**1%
*“Im not impressed with the quality control”*
**Thickness**1%
*“It's very thick like wallpaper paste”*
### **Top return reasons **
**Leak-Proof**33%
**Product Condition**17%
**Functionality-Overall**10%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Age Suitability**4%
**Suitability Short Hair**4%
**Size-Overall**3%
**Damage/Burn Hair**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is antifungal shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £395K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the antifungal shampoo niche?**
- 5 brands and 54 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in antifungal shampoo?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Size-Overall. The return rate is 0.1%.
- **When does demand for antifungal shampoo peak?**
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the antifungal shampoo niche?**
- Listings span £5.21–£16.64; the average listing price is £8.31 (sweet spot $15–$100). The average incumbent carries 2,940 reviews — the moat a new listing must climb.
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