---
title: "Anti Perspirant — £192K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/anti-perspirant"
last_updated: "2026-08-09T15:55:25.401Z"
locale: en
meta:
description: "Niche score 52/100 · £192K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £192K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Anti Perspirant — £192K/yr Amazon UK Niche (2026) - Flapen"
---
# **anti perspirant**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 38Growth 85Conversion 96Competition 24Returns 100Price range 17Avg price 26Brand share 0Review moat 42Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+84.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,346.79**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£192K**
£192K/yr · 162K searches
**Avg price**
**Okay****£9.10**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£4.65–£17.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, anti perspirant is a £192K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anti perspirant market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£182K–£228K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Perspi-Guard84% - PERSPIREX13% - Driclor3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — +84.2% search growth over the last 90 days.
12K8KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/anti-perspirant/trend)
## **Top anti perspirant search terms**
- **perspi guard**71K/yr+109.6%13.8% conv. - **anti perspirant**31K/yr+64.7%2.5% conv. - **perspirex strong antiperspirant**5K/yr>1,000%12.9% conv. - **antiperspirant spray**9K/yr+64.5%1.3% conv. - **perspirex strong**11K/yr-20.3%12.6% conv. - **anti perspirant spray**4K/yr+74.1%2.2% conv. - **perspi guard deodorant**4K/yr+45.3%12.0% conv. - **perspiguard**2K/yr+122.7%14.4% conv. - **pepsi guard**3K/yr+52.3%14.7% conv. - **perspi guard spray**2K/yr+93.0%12.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/anti-perspirant/search-terms)
## **Top anti perspirant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£38K30%£58K40%£77K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Perspi-Guard Maximum Strength Antiperspirant Spray Strong Deodorant for Excessive Sweating Hyperhidrosis Antiperspirant for Men & Women 50ml 1pk**Perspi-Guard**£10.15**4.3★7,324 rev](https://www.amazon.co.uk/dp/B004803YDI) [2**Perspi-Guard Maximum Strength Antiperspirant Roll On Deodorant for Men Women Treats Excessive Sweating Hyperhidrosis Lasts 3-5 Days Unscented 30ml**Perspi-Guard**£7.45**4.2★1,371 rev](https://www.amazon.co.uk/dp/B01MDOWI3G) [3**Perspi-Guard 3-Step Anti Sweat Bundle Neroli Scented Body Wash 200ml 48-hour Roll On Deodorant & Antiperspirant Strong Antiperspirant Spray 50ml**Perspi-Guard**£17.11**4.3★116 rev](https://www.amazon.co.uk/dp/B0CMV4BMQN) [4**Perspirex Strong Antiperspirant Roll On 20ml by Perspirex**PERSPIREX**£8.19**4.5★2,731 rev](https://www.amazon.co.uk/dp/B01MXEGNK5) [5**Perspi-Guard Maximum Strength Antiperspirant Spray 30 ml 1-Pack Strong Deodorant for Excessive Sweating & Hyperhidrosis Anti Sweat Spray Unscented**Perspi-Guard**£8.25**4.3★7,324 rev](https://www.amazon.co.uk/dp/B006R5SKUE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Perspi-Guard Antibacterial Body Wash & 48 Hr Strong Antiperspirant Duo w/Neroli - Unisex Odour Control Antibacterial Shower Gel w/Triclosan & Anti Sweat Deodorant for Excessive Sweating - 2-Pack**Perspi-Guard**£10.06**25 rev2y ago](https://www.amazon.co.uk/dp/B0CSF13KG1) [**Perspi-Guard 3-Step Anti Sweat Bundle Neroli Scented Body Wash 200ml 48-hour Roll On Deodorant & Antiperspirant Strong Antiperspirant Spray 50ml**Perspi-Guard**£17.11**116 rev2y ago](https://www.amazon.co.uk/dp/B0CMV4BMQN) [**Perspi-Guard 3-Step Treatment Pack Odour Control Body Wash Max Strength Antiperspirant Spray and Strong Roll On Deodorant for Men and Women 3-Pack**Perspi-Guard**£15.73**15 rev2y ago](https://www.amazon.co.uk/dp/B0DS6976FF) [**Perspi-Guard Odour Control Antibacterial Body Wash for Men & Women**Perspi-Guard**£4.65**1,780 rev2y ago](https://www.amazon.co.uk/dp/B0CHFWQ7QC) [**Perspi-Guard Strong Antiperspirant and Roll On Deodorant with Neroli 48-Hour Travel Deodorant for Men and Women to Stop Sweating and Odour 1-Pack**Perspi-Guard**£5.78**234 rev3y ago](https://www.amazon.co.uk/dp/B0C8J86G1L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Perspi-Guard 3-Step Treatment Pack Odour Control Body Wash Max Strength Antiperspirant Spray and Strong Roll On Deodorant for Men and Women 3-Pack**Perspi-Guard**£15.73**4.4★**▲ 86%**](https://www.amazon.co.uk/dp/B0DS6976FF) [**Perspirex Strong Antiperspirant Roll On 20ml by Perspirex**PERSPIREX**£8.19**4.5★**▲ 51%**](https://www.amazon.co.uk/dp/B01MXEGNK5) [**Perspi-Guard Maximum Strength Antiperspirant Spray 30 ml 1-Pack Strong Deodorant for Excessive Sweating & Hyperhidrosis Anti Sweat Spray Unscented**Perspi-Guard**£8.25**4.3★**▲ 24%**](https://www.amazon.co.uk/dp/B006R5SKUE) [**Perspi-Guard Maximum Strength Antiperspirant Spray Strong Deodorant for Excessive Sweating Hyperhidrosis Antiperspirant for Men & Women 50ml 1pk**Perspi-Guard**£10.15**4.3★**— 7%**](https://www.amazon.co.uk/dp/B004803YDI) [**Driclor Antiperspirant Roll On Applicator 20 ml Strong Antiperspirant for Excessive Sweating**Driclor**£6.10**4.5★**— 3%**](https://www.amazon.co.uk/dp/B008R7BT5S)
**~~View all trending →~~**
## **What buyers say about anti perspirant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**15%
*“It does the job perfectly”*
**Quality-Overall**11%
*“Great, consistent product”*
**Smell**9%
*“the aroma is quite strong”*
**Value For Money**8%
*“Great value for money”*
**Allergies**6%
*“No irritation observed”*
**Advertised Vs Actual Product**5%
*“Works as described”*
**Moist/Dry**5%
*“Keeps me dry”*
**Durability**4%
*“I've used this product for years”*
**Ease Of Application**4%
*“Easy application and keeps you dry for many days”*
**Instructions/User Manual/Troubleshooting**3%
*“Followed all instructions correctly”*
### **What buyers complain about **
**Allergies**20%
*“skin, says may cause some irritation”*
**Value For Money**8%
*“Little pricey”*
**Functionality-Overall**8%
*“Didn't work for me”*
**Smell**6%
*“which was causing an unpleasant body odour”*
**Itch Relief**4%
*“itches so bad girlies”*
**Skin Health**3%
*“Burnt and irritated my skin”*
**Pain Relief-Overall**3%
*“A few times its caused a lot of irritation and soreness,”*
**Size-Overall**3%
*“Small”*
**Sensitivity-Overall**2%
*“It burns very badly”*
**Side Effects**2%
*“both times gave me chemical burn after less than an hour of use”*
### **Top return reasons **
**Smell**22%
**Color Fading/Discoloration**11%
**Strength**11%
**Leak-Proof**11%
**Defective Material/Parts**11%
**Flammable**11%
**Damage/Burn Hair**11%
**Adhesion/Stickiness**6%
**Functionality-Overall**6%
## **Common questions**
- **Is anti perspirant profitable to sell on Amazon United Kingdom?**
- The niche generates £192K/yr across 14 tracked products. 90-day search growth is +84.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the anti perspirant niche?**
- 3 brands and 41 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in anti perspirant?**
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the anti perspirant niche?**
- Listings span £4.65–£17.11; the average listing price is £9.10 (sweet spot $15–$100). The average incumbent carries 2,347 reviews — the moat a new listing must climb.
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