---
title: "Products — anti frizz hair products - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/anti-frizz-hair-products/products"
last_updated: "2026-08-09T14:51:33.343Z"
locale: en
meta:
  description: "Niche score 51/100 · £340K/yr market · 487K searches/yr. Prices mostly outside the sweet spot ($1.50–$15.75) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £340K/yr market · 487K searches/yr. Prices mostly outside the sweet spot ($1.50–$15.75) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — anti frizz hair products - Flapen"
---

# **anti frizz hair products**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.50–$15.75) keeps it on the watch list.

Market size 53Growth 17Conversion 90Competition 74Returns 100Price range 5Avg price 18Brand share 23Review moat 23Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£340K**

£340K/yr · 487K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****8,238.15**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£6.51**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-15.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£1.50–£15.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Products