---
title: "Anti Frizz Hair Products — £340K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/anti-frizz-hair-products"
last_updated: "2026-08-09T09:24:49.353Z"
locale: en
meta:
description: "Niche score 51/100 · £340K/yr market · 487K searches/yr. Prices mostly outside the sweet spot ($1.50–$15.75) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £340K/yr market · 487K searches/yr. Prices mostly outside the sweet spot ($1.50–$15.75) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Anti Frizz Hair Products — £340K/yr Amazon UK Niche (2026) - Flapen"
---
# **anti frizz hair products**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.50–$15.75) keeps it on the watch list.
Market size 53Growth 17Conversion 90Competition 74Returns 100Price range 5Avg price 18Brand share 23Review moat 23Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£340K**
£340K/yr · 487K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****8,238.15**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.51**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.50–£15.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, anti frizz hair products is a £340K/yr Amazon United Kingdom market (487K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anti frizz hair products market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£260K–£326K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**230**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 84%
**Open market**
**7%**
- John Frieda65% - COLOR WOW9% - Aussie8% - Creightons6% - Creightons Frizz No More3% - TIGI2% - Open — no brand owns it (7 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/anti-frizz-hair-products/trend)
## **Top anti frizz hair products search terms**
- **john frieda frizz ease**161K/yr-3.8%10.7% conv. - **frizz ease**79K/yr-25.2%11.2% conv. - **anti frizz hair products**60K/yr-7.4%4.6% conv. - **frizzy hair products**47K/yr-15.0%5.3% conv. - **anti frizz**21K/yr-18.3%4.7% conv. - **aussie frizz off**25K/yr-66.3%12.7% conv. - **anti frizz spray**17K/yr-7.2%5.6% conv. - **frizz**11K/yr-7.2%4.7% conv. - **hair frizz control**10K/yr+2.3%6.8% conv. - **frizz control**7K/yr+24.0%4.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/anti-frizz-hair-products/search-terms)
## **Top anti frizz hair products products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£10K6%£20K9%£31K12%£41K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Frieda Frizz Ease All-in-1 Extra Strength Serum 50ml for Thick Coarse Hair**John Frieda**£4.90**4.5★13,533 rev](https://www.amazon.co.uk/dp/B00HYY7EIG) [2**John Frieda Frizz Ease The Controller Extra Strength Serum 50ml**John Frieda**£5.51**4.6★185 rev](https://www.amazon.co.uk/dp/B0GC76DS6K) [3**Aussie Frizz Off 24H Ease Leave-in Hair Serum Treatment 160ml Vegan**Aussie**£5.60**4.5★209 rev](https://www.amazon.co.uk/dp/B0FYJ6RZJS) [4**John Frieda Frizz Ease Original Serum 50ml Hydrating Anti-Frizz Serum for Medium to Thick Hair**John Frieda**£5.20**4.5★3,300 rev](https://www.amazon.co.uk/dp/B00HYY7I0A) [5**John Frieda Frizz Ease Secret Agent Touch Up Crème 100 ml Smoothing Cream for Frizzy Curly Hair**John Frieda**£4.37**4.6★1,385 rev](https://www.amazon.co.uk/dp/B000S5TXEQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Frizz Ease The Controller Extra Strength Serum 50ml**John Frieda**£5.51**185 rev6mo ago](https://www.amazon.co.uk/dp/B0GC76DS6K) [**John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml**John Frieda**£5.61**114 rev6mo ago](https://www.amazon.co.uk/dp/B0GFGFSXHW) [**John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control**John Frieda**£5.12**135 rev6mo ago](https://www.amazon.co.uk/dp/B0GC6V5M42) [**John Frieda Frizz Ease Moisture Barrier Hairspray 250ml**John Frieda**£5.04**84 rev6mo ago](https://www.amazon.co.uk/dp/B0GFG4PCHN) [**John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control**John Frieda**£5.05**86 rev6mo ago](https://www.amazon.co.uk/dp/B0GC5Y1RGV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Frizz Ease Dream Curls Hydrating Jelly 200ml**John Frieda**£5.00**4.3★**▲ 225%**](https://www.amazon.co.uk/dp/B0GC76DS65) [**John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control**John Frieda**£5.12**4.3★**▲ 132%**](https://www.amazon.co.uk/dp/B0GC6V5M42) [**John Frieda Frizz Ease Moisture Barrier Hairspray 250ml**John Frieda**£5.04**3.6★**▲ 119%**](https://www.amazon.co.uk/dp/B0GFG4PCHN) [**John Frieda Frizz Ease Weightless Wonder Featherlight Smoothing Creme for Frizzy Fine Hair with Aloe Water Frizz Control for Thin Fine Hair 100 ml**John Frieda**£6.10**4.5★**▲ 97%**](https://www.amazon.co.uk/dp/B07R3CK4WR) [**John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control**John Frieda**£5.05**4.6★**▲ 96%**](https://www.amazon.co.uk/dp/B0GC5Y1RGV)
**~~View all trending →~~**
## **What buyers say about anti frizz hair products**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent Product”*
**Smell**13%
*“Incredible Smell”*
**Suitability Curly Hair**9%
*“Excellent for curly hair”*
**Value For Money**8%
*“Excellent price”*
**Soft Feel**6%
*“Soft and smooth”*
**Hair Styling**5%
*“Great straightening solution”*
**Ease Of Use**4%
*“In use, its quite straightforward”*
**Advertised Vs Actual Product**3%
*“Works like Magic”*
**Moist/Dry**3%
*“Smooths and Moisturises”*
**Brightness/Shine/Glow**3%
*“Adds shine”*
### **What buyers complain about **
**Hair Related**8%
*“Not sure about this one doesnt seem to do much for my hair”*
**Value For Money**7%
*“Expensive”*
**Smell**6%
*“my bottle has no smell”*
**Functionality-Overall**6%
*“Not effective for me”*
**Moist/Dry**5%
*“moisture can be tricky”*
**Oily/Greasy**4%
*“like a very greasy feel”*
**Quality-Overall**4%
*“Poor quality”*
**Suitability Curly Hair**4%
*“Doesnt work with frizz”*
**Adhesion/Stickiness**3%
*“stickier than I would like”*
**Suitability Short Hair**3%
*“Didnt work on my short hair did what it said on the bottle even watch a video my hair still pinged wild”*
### **Top return reasons **
**Size-Overall**12%
**Functionality-Overall**12%
**Smell**11%
**Suitability Short Hair**10%
**Leak-Proof**8%
**Product Condition**7%
**Advertised Vs Actual Product**5%
**Suitability Straight Hair**4%
**Defective Material/Parts**4%
**Value For Money**4%
## **Common questions**
- **Is anti frizz hair products profitable to sell on Amazon United Kingdom?**
- The niche generates £340K/yr across 39 tracked products. 15 of 17 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the anti frizz hair products niche?**
- 13 brands and 230 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in anti frizz hair products?**
- Top complaints mined from reviews: Hair Related, Value For Money, Smell. The return rate is 0.1%.
- **When does demand for anti frizz hair products peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the anti frizz hair products niche?**
- Listings span £1.50–£15.75; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 8,238 reviews — the moat a new listing must climb.
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