---
title: "Trend — anti chafing cream - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/anti-chafing-cream/trend"
last_updated: "2026-07-21T23:47:09.332Z"
locale: en
meta:
  description: "Niche score 71/100 · £517K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 71/100 · £517K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — anti chafing cream - Flapen"
---

# **anti chafing cream**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 98Conversion 86Competition 67Returns 99Price range 19Avg price 27Brand share 69Review moat 42Quality gap 76

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Growth**

**Incredible****+222.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£517K**

£517K/yr · 575K searches

**Review moat**

**Okay****2,264.63**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£9.22**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.90–£17.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100