---
title: "Answr Keratin Treatment — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/answr-keratin-treatment"
last_updated: "2026-08-09T07:23:58.183Z"
locale: en
meta:
description: "Niche score 40/100 · £38K/yr market · 58K searches/yr · £18.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £38K/yr market · 58K searches/yr · £18.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Answr Keratin Treatment — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **answr keratin treatment**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 30Conversion 43Competition 9Returns 99Price range 74Avg price 85Brand share 13Review moat 19Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.99**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£6.75–£38.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,250.89**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£38K**
£38K/yr · 58K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, answr keratin treatment is a £38K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **answr keratin treatment market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£57K–£76K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#310**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **78%**
- **Out of stock**
- **19.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**2%**
- COLOR WOW46% - ANSWR34% - Osmo6% - Searching Plants Brazilian Straight6% - NYK13% - COCOCHOCO3% - Open — no brand owns it (1 brand, 2%)
## **Top answr keratin treatment search terms**
- **answr keratin treatment**25K/yr+1.4%0.7% conv. - **answr**9K/yr+49.1%0.1% conv. - **answr at-home keratin treatment**4K/yr-25.8%0.2% conv. - **colour wow extra strength dream coat**7K/yr-31.9%14.8% conv. - **answer keratin hair treatment**3K/yr+20.7%0.4% conv. - **wow extra strength dream coat**4K/yr+2.0%13.8% conv. - **color wow extra strength dream coat**3K/yr+36.6%14.2% conv. - **colour wow dream coat extra strength**3K/yr+10.8%16.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/answr-keratin-treatment/search-terms)
## **Top answr keratin treatment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£11K40%£15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml**COLOR WOW**£18.31**4.4★7,709 rev](https://www.amazon.co.uk/dp/B0C5L7MZZG) [2**ANSWR Conditioner 300 ML cleaning | Moisturising Conditioner**ANSWR**£25.34**3.3★60 rev](https://www.amazon.co.uk/dp/B0CGYR7D7K) [3**Osmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.**Osmo**£6.75**4.3★61 rev](https://www.amazon.co.uk/dp/B0F33C88DG) [4**SALON QUALITY KERATIN WITH PROFESSIONAL RESULTS. Brazilian Straight Purple Treatment Kit 1-3 APPLICATIONS Hair Straightening/Blow Dry/Smoothing/Home Use/Frizz Free**Searching Plants Brazilian Straight**£24.09**4.1★3,258 rev](https://www.amazon.co.uk/dp/B01N3AMMX5) [5**COLOR WOW Dream Coat Supernatural Spray. The Anti-frizz GOAT with amazing humidity-proofing powers 200ml**COLOR WOW**£15.75**4.3★96,478 rev](https://www.amazon.co.uk/dp/B073CWSQ51)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Osmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.**Osmo**£6.75**61 rev1y ago](https://www.amazon.co.uk/dp/B0F33C88DG) [**NYK1 StraightBond Keratin Hair Treatment Kit (with Aftercare Set) Genuine Brazilian Keratin Treatment Kit For Straight Frizz-Free Smooth Humid Resistant Hair Lasting 4 months - Formaldehyde-Free**NYK1**£38.91**69 rev1y ago](https://www.amazon.co.uk/dp/B0D2M69PW6) [**ANSWR Conditioner 300 ML cleaning | Moisturising Conditioner**ANSWR**£25.34**60 rev2y ago](https://www.amazon.co.uk/dp/B0CGYR7D7K) [**COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml**COLOR WOW**£18.31**7,709 rev3y ago](https://www.amazon.co.uk/dp/B0C5L7MZZG) [**COCOCHOCO Gold 24k Keratin hair Treatment F100ml**COCOCHOCO**£14.44**291 rev4y ago](https://www.amazon.co.uk/dp/B09WTSDMQV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Osmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.**Osmo**£6.75**4.3★**▲ 151%**](https://www.amazon.co.uk/dp/B0F33C88DG) [**ANSWR Conditioner 300 ML cleaning | Moisturising Conditioner**ANSWR**£25.34**3.3★**▲ 82%**](https://www.amazon.co.uk/dp/B0CGYR7D7K) [**NYK1 StraightBond Keratin Hair Treatment Kit (with Aftercare Set) Genuine Brazilian Keratin Treatment Kit For Straight Frizz-Free Smooth Humid Resistant Hair Lasting 4 months - Formaldehyde-Free**NYK1**£38.91**4.1★**▲ 58%**](https://www.amazon.co.uk/dp/B0D2M69PW6) [**SALON QUALITY KERATIN WITH PROFESSIONAL RESULTS. Brazilian Straight Purple Treatment Kit 1-3 APPLICATIONS Hair Straightening/Blow Dry/Smoothing/Home Use/Frizz Free**Searching Plants Brazilian Straight**£24.09**4.1★**▼ 12%**](https://www.amazon.co.uk/dp/B01N3AMMX5) [**COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml**COLOR WOW**£18.31**4.4★**▼ 22%**](https://www.amazon.co.uk/dp/B0C5L7MZZG)
**~~View all trending →~~**
## **What buyers say about answr keratin treatment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great product and very pleased with results so far”*
**Advertised Vs Actual Product**8%
*“Just what I needed”*
**Soft Feel**8%
*“my hair felt so soft”*
**Hair Styling**7%
*“which makes styling much easier”*
**Smell**5%
*“the smell is quite subtle”*
**Ease Of Use**5%
*“EASY to use”*
**Suitability Straight Hair**5%
*“Great for hair”*
**Value For Money**5%
*“worth it”*
**Suitability Curly Hair**4%
*“Amazing for frizz”*
**Hair Growth**4%
*“Excellent product, worked well for my hair type”*
### **What buyers complain about **
**Functionality-Overall**13%
*“it doesn't work as advertised”*
**Value For Money**11%
*“But pricey”*
**Hair Related**8%
*“a truly horrific hair damaging product”*
**Smell**8%
*“my bottle has no smell”*
**Suitability Curly Hair**6%
*“Not for really frizzy hair”*
**Moist/Dry**5%
*“Takes a little longer to dry than usual”*
**Advertised Vs Actual Product**4%
*“so that should be classed as false advertising”*
**Quality-Overall**4%
*“it needs to be a far better product”*
**Suitability Short Hair**4%
*“it doesn't last on short hair”*
**Size-Overall**3%
*“Really small”*
### **Top return reasons **
**Size-Overall**14%
**Product Condition**14%
**Functionality-Overall**13%
**Suitability Short Hair**10%
**Value For Money**9%
**Suitability Straight Hair**6%
**Advertised Vs Actual Product**6%
**Heating**5%
**Smell**4%
**Hair Related**3%
## **Common questions**
- **Is answr keratin treatment profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 9 tracked products. 90-day search growth is +4.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the answr keratin treatment niche?**
- 7 brands and 26 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in answr keratin treatment?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Hair Related. The return rate is 0.1%.
- **What does it cost to enter the answr keratin treatment niche?**
- Listings span £6.75–£38.91; the average listing price is £18.99 (sweet spot $15–$100). The average incumbent carries 14,251 reviews — the moat a new listing must climb.
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