---
title: "Annas Wild Yam Cream — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/annas-wild-yam-cream"
last_updated: "2026-08-09T07:23:54.371Z"
locale: en
meta:
description: "Niche score 45/100 · £88K/yr market · 96K searches/yr · £14.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £88K/yr market · 96K searches/yr · £14.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Annas Wild Yam Cream — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **annas wild yam cream**
**Skip it**
Soft demand (-28.6% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 11Conversion 68Competition 18Returns 98Price range 55Avg price 74Brand share 28Review moat 79Quality gap 80
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****418.45**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.82**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.91–£25.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£88K**
£88K/yr · 96K searches
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-28.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, annas wild yam cream is a £88K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **annas wild yam cream market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£74K–£89K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#588**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**6%**
- RoongDuuDll38% - Napiers33% - ANNAS7% - GPUPFJPW6% - BODY JUICE OIL5% - vitabay5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.6% search growth over the last 90 days.
8K6KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/annas-wild-yam-cream/trend)
## **Top annas wild yam cream search terms**
- **wild yam cream**48K/yr-23.6%5.5% conv. - **wild yam cream hormone balance**20K/yr-27.6%6.1% conv. - **yam cream**11K/yr-49.0%6.1% conv. - **wild yam cream barbara oneill**3K/yr-7.6%2.2% conv. - **annas wild yam cream**6K/yr-33.7%3.1% conv. - **natural progesterone cream**5K/yr-5.1%1.1% conv. - **yam cream hormone balancing**2K/yr-55.2%5.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/annas-wild-yam-cream/search-terms)
## **Top annas wild yam cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£26K40%£35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wild Yam Cream for Hormone Balance Natural Organic Wild Yam Cream for Menopause Relief Hot Flashes & Night Sweat Decreased Australia Dr. Barbara Recommended Formula Wild Yam Extract Cream for Women**RoongDuuDll**£6.84**4.2★248 rev](https://www.amazon.co.uk/dp/B0DNSVBY7J) [2**Napiers Vegan Wild Yam and Marigold Cream - Natural Relief for Menopause and Perimenopause Symptoms and Dry Skin - 60 ML (Scentless)**Napiers**£16.31**4.4★709 rev](https://www.amazon.co.uk/dp/B0B61HRBPY) [3**ANNAS Wild Yam Organic Wild Yam Cream for Hormonal Balance Organic Root Cream Promotes Perimenopause and Menopause for Women**ANNAS**£25.18**4.2★923 rev](https://www.amazon.co.uk/dp/B0CXJ97X7K) [4**Wild Yam Cream Topical + Natural Wild Yam Cream for Hormone Balance Support Perimenopause & Menopause Relief Nourish The Skin Daily Moisturiser for Women 4.23Oz**GPUPFJPW**£7.68**4.4★88 rev](https://www.amazon.co.uk/dp/B0G9RDDRY4) [5**Wild Yam Cream Wild Yam Cream for Hormone Balance Women Perimenopause & Menopause Support for All Skin Types**BODY JUICE OIL**£5.91**4.5★68 rev](https://www.amazon.co.uk/dp/B0DHKS4JW6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wild Yam Cream Topical + Natural Wild Yam Cream for Hormone Balance Support Perimenopause & Menopause Relief Nourish The Skin Daily Moisturiser for Women 4.23Oz**GPUPFJPW**£7.68**88 rev6mo ago](https://www.amazon.co.uk/dp/B0G9RDDRY4) [**ANNAS Wild Yam Organic Wild Yam Cream for Hormonal Balance Organic Root Cream Promotes Perimenopause and Menopause for Women**ANNAS**£25.18**923 rev1y ago](https://www.amazon.co.uk/dp/B0CXJ97X7K) [**Organic Wild Yams Hormonal Balance Cream 120ml Natural Wild Seed Cream for Women and Menopause Relief Wild Yam Extract Cream**Zuzuxia**£25.89**410 rev1y ago](https://www.amazon.co.uk/dp/B0DFYN1PCF) [**MIDNIGHT MANTRA Organic Wild Yam Cream Promotes Hormone Balance Nourishes Skin Menopause and Premenopause Skin Moisturizer (60g)**MIDNIGHT MANTRA**£18.01**14 rev1y ago](https://www.amazon.co.uk/dp/B0DPN8WBZK) [**Wild Yam Cream for Hormone Balance Natural Organic Wild Yam Cream for Menopause Relief Hot Flashes & Night Sweat Decreased Australia Dr. Barbara Recommended Formula Wild Yam Extract Cream for Women**RoongDuuDll**£6.84**248 rev1y ago](https://www.amazon.co.uk/dp/B0DNSVBY7J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wild Yam Cream Topical + Natural Wild Yam Cream for Hormone Balance Support Perimenopause & Menopause Relief Nourish The Skin Daily Moisturiser for Women 4.23Oz**GPUPFJPW**£7.68**4.4★**▲ 105%**](https://www.amazon.co.uk/dp/B0G9RDDRY4) [**Organic Wild Yams Hormonal Balance Cream 120ml Natural Wild Seed Cream for Women and Menopause Relief Wild Yam Extract Cream**Zuzuxia**£25.89**4.3★**▲ 29%**](https://www.amazon.co.uk/dp/B0DFYN1PCF) [**Wild Yam Cream for Hormone Balance Natural Organic Wild Yam Cream for Menopause Relief Hot Flashes & Night Sweat Decreased Australia Dr. Barbara Recommended Formula Wild Yam Extract Cream for Women**RoongDuuDll**£6.84**4.2★**▲ 14%**](https://www.amazon.co.uk/dp/B0DNSVBY7J) [**Napiers Vegan Wild Yam and Marigold Cream - Natural Relief for Menopause and Perimenopause Symptoms and Dry Skin - 100 ML (Scentless)**Napiers**£23.09**4.4★**— 9%**](https://www.amazon.co.uk/dp/B0D47VPVXF) [**MIDNIGHT MANTRA Organic Wild Yam Cream Promotes Hormone Balance Nourishes Skin Menopause and Premenopause Skin Moisturizer (60g)**MIDNIGHT MANTRA**£18.01**3.8★**— 2%**](https://www.amazon.co.uk/dp/B0DPN8WBZK)
**~~View all trending →~~**
## **What buyers say about annas wild yam cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great cream”*
**Smell**14%
*“Smells great and it absorbs beautifully”*
**Efficiency**12%
*“Its worked perfectly for me”*
**Moist/Dry**9%
*“Moisturising and soothing”*
**Absorbency**8%
*“Absorbs nicely”*
**Soft Feel**6%
*“The cream has a smooth”*
**Suitability Combination Skin**6%
*“Perfect for all skin”*
**Value For Money**5%
*“good value for money”*
**Side Effects**5%
*“I get less symptoms”*
**Comfort-Overall**2%
*“improve intimate comfort”*
### **What buyers complain about **
**Smell**25%
*“even though the ingredients listed are all natural- it smells totally synthetic”*
**Symptom Reduction**8%
*“nothing worked, or if they did reduce slightly, they'd come back within days”*
**Advertised Vs Actual Product**6%
*“It's not an ad”*
**Moist/Dry**6%
*“Open and all dried out around”*
**Leak-Proof**6%
*“product turned up broken with cream leaking out of the cracked lid”*
**Allergies**5%
*“burns my skin when I put it on”*
**Skin Health**4%
*“Has made my acne worse”*
**Size-Overall**3%
*“It was very small for the cost”*
**Value For Money**3%
*“Can look expensive”*
**Strength**3%
*“Too strong”*
### **Top return reasons **
**Leak-Proof**16%
**Smell**13%
**Functionality-Overall**13%
**Defective Material/Parts**10%
**Ingredients-Overall**10%
**Skin Health**6%
**Size-Overall**6%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**3%
**Value For Money**3%
## **Common questions**
- **Is annas wild yam cream profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the annas wild yam cream niche?**
- 9 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in annas wild yam cream?**
- Top complaints mined from reviews: Smell, Symptom Reduction, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for annas wild yam cream peak?**
- Demand peaks in Jul–Aug–Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the annas wild yam cream niche?**
- Listings span £5.91–£25.89; the average listing price is £14.82 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.
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