---
title: "Anastasia Beverly Hills Brow Gel — £24K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/anastasia-beverly-hills-brow-gel"
last_updated: "2026-08-09T08:16:38.272Z"
locale: en
meta:
description: "Niche score 33/100 · £24K/yr market · 44K searches/yr · £10.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £24K/yr market · 44K searches/yr · £10.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anastasia Beverly Hills Brow Gel — £24K/yr Amazon UK Niche (2026) - Flapen"
---
# **anastasia beverly hills brow gel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 19Conversion 60Competition 8Returns 100Price range 5Avg price 37Brand share 0Review moat 42Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,275.29**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.40**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£24K**
£24K/yr · 44K searches
**Price range**
**Bad****£5.08–£15.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, anastasia beverly hills brow gel is a £24K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anastasia beverly hills brow gel market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **£26K–£31K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#268**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **57%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- byellie63% - Anastasia Beverly Hills28% - L'Oreal Paris5% - e.l.f.4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -12.0% search growth over the last 90 days.
900700Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/anastasia-beverly-hills-brow-gel/trend)
## **Top anastasia beverly hills brow gel search terms**
- **anastasia beverly hills brow gel**13K/yr-12.7%3.6% conv. - **by ellie brow gel**10K/yr-5.2%5.0% conv. - **byellie brow shape**8K/yr-11.5%4.8% conv. - **byellie**5K/yr-11.0%3.4% conv. - **anastasia beverly hills brow freeze**2K/yr+5.9%8.7% conv. - **byellie brow shape gel**6K/yr-43.6%2.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/anastasia-beverly-hills-brow-gel/search-terms)
## **Top anastasia beverly hills brow gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£4K30%£7K45%£11K60%£14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Byellie Brow Shape 30ml Super Strong Clear Eyebrow Gel Define Shape & Hold All Day No White Cast or Residue Easy to Use Laminated Look Natural Makeup Vegan & Cruelty Free**byellie**£15.49**4.0★64 rev](https://www.amazon.co.uk/dp/B0FFB4KMTV) [2**Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold**Anastasia Beverly Hills**£11.44**4.6★50 rev](https://www.amazon.co.uk/dp/B0FSTK6T7C) [3**Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place**Anastasia Beverly Hills**£12.18**4.4★641 rev](https://www.amazon.co.uk/dp/B0CRWMWS1V) [4**Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place**Anastasia Beverly Hills**£10.81**4.1★106 rev](https://www.amazon.co.uk/dp/B0CV613JC9) [5**Byellie Brow Brush Dual-Ended with Brow Comb & Precision Spoolie Brow Gel & Wax Application Defines & Shapes Easy to Use Fluffy Brow Look Natural Makeup Vegan & Cruelty Free**byellie**£10.59**3.9★13 rev](https://www.amazon.co.uk/dp/B0FFB6QSVN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold**Anastasia Beverly Hills**£11.44**50 rev7mo ago](https://www.amazon.co.uk/dp/B0FSTK6T7C) [**Byellie Brow Shape 30ml Super Strong Clear Eyebrow Gel Define Shape & Hold All Day No White Cast or Residue Easy to Use Laminated Look Natural Makeup Vegan & Cruelty Free**byellie**£15.49**64 rev1y ago](https://www.amazon.co.uk/dp/B0FFB4KMTV) [**Byellie Brow Brush Dual-Ended with Brow Comb & Precision Spoolie Brow Gel & Wax Application Defines & Shapes Easy to Use Fluffy Brow Look Natural Makeup Vegan & Cruelty Free**byellie**£10.59**13 rev1y ago](https://www.amazon.co.uk/dp/B0FFB6QSVN) [**Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place**Anastasia Beverly Hills**£12.18**641 rev2y ago](https://www.amazon.co.uk/dp/B0CRWMWS1V) [**Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place**Anastasia Beverly Hills**£10.81**106 rev2y ago](https://www.amazon.co.uk/dp/B0CV613JC9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold**Anastasia Beverly Hills**£11.44**4.6★**▲ 202%**](https://www.amazon.co.uk/dp/B0FSTK6T7C) [**Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place**Anastasia Beverly Hills**£10.81**4.1★**▲ 57%**](https://www.amazon.co.uk/dp/B0CV613JC9) [**Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place**Anastasia Beverly Hills**£12.18**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B0CRWMWS1V) [**Byellie Brow Shape 30ml Super Strong Clear Eyebrow Gel Define Shape & Hold All Day No White Cast or Residue Easy to Use Laminated Look Natural Makeup Vegan & Cruelty Free**byellie**£15.49**4.0★**— 6%**](https://www.amazon.co.uk/dp/B0FFB4KMTV) [**Byellie Brow Brush Dual-Ended with Brow Comb & Precision Spoolie Brow Gel & Wax Application Defines & Shapes Easy to Use Fluffy Brow Look Natural Makeup Vegan & Cruelty Free**byellie**£10.59**3.9★**▼ 26%**](https://www.amazon.co.uk/dp/B0FFB6QSVN)
**~~View all trending →~~**
## **What buyers say about anastasia beverly hills brow gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Quality and easy to use”*
**Ease Of Use**11%
*“Easy to use”*
**Adhesion/Stickiness**10%
*“Really good sticks well”*
**Value For Money**6%
*“Excellent value for money”*
**Ease Of Application**6%
*“The clear finish means it doesnt leave visible residue when applied correctly”*
**Residue**5%
*“doesn't leave any residue if you like the laminated look this is the product for you”*
**Eyelash Quality**5%
*“Perfect for brows or to remove the excess mascara”*
**Durability**4%
*“Has good staying power best one Ive ever used”*
**Advertised Vs Actual Product**3%
*“Does what it says it does”*
**Shape/Style**3%
*“I am amazed how natural and neat the brows look and feel”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Didnt work for my brows”*
**Adhesion/Stickiness**12%
*“Compared with glues is so much worse because it never dries”*
**Value For Money**10%
*“cheaper”*
**Durability**10%
*“Doesnt hold for the whole day”*
**Ease Of Use**7%
*“Can't use”*
**Quality-Overall**7%
*“it feels cheap”*
**Advertised Vs Actual Product**7%
*“Doesnt come with the brush stick like shown in the images that are advertised”*
**Smell**7%
*“Smells of very strong chemicals”*
**Moist/Dry**7%
*“when it arrived it seemed dry”*
**Oily/Greasy**3%
*“It's like oil”*
### **Top return reasons **
**Adhesion/Stickiness**22%
**Quality-Overall**22%
**Functionality-Overall**22%
**Thickness**11%
**Durability**11%
**Hard Feel**11%
## **Common questions**
- **Is anastasia beverly hills brow gel profitable to sell on Amazon United Kingdom?**
- The niche generates £24K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the anastasia beverly hills brow gel niche?**
- 4 brands and 48 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in anastasia beverly hills brow gel?**
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the anastasia beverly hills brow gel niche?**
- Listings span £5.08–£15.49; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.
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