---
title: "Amla Powder — £116K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/amla-powder"
last_updated: "2026-08-09T09:52:25.499Z"
locale: en
meta:
description: "Niche score 34/100 · £116K/yr market · 199K searches/yr · £6.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £116K/yr market · 199K searches/yr · £6.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amla Powder — £116K/yr Amazon UK Niche (2026) - Flapen"
---
# **amla powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 12Conversion 81Competition 9Returns 99Price range 6Avg price 19Brand share 0Review moat 33Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,183.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£116K**
£116K/yr · 199K searches
**Avg price**
**Bad****£6.96**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-26.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£2.43–£15.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, amla powder is a £116K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amla powder market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£87K–£104K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Dabur81% - Mahn K Collection12% - ALPHA014% - SVA ORGANICS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/amla-powder/trend)
## **Top amla powder search terms**
- **amla hair oil**72K/yr-46.6%9.0% conv. - **amla**29K/yr+5.3%2.2% conv. - **amla oil**32K/yr-11.1%7.2% conv. - **dabur amla hair oil**16K/yr-8.2%9.6% conv. - **indian hair oil**13K/yr-17.7%3.6% conv. - **alma hair oil**14K/yr-33.7%9.1% conv. - **alma oil**8K/yr-36.8%8.6% conv. - **amala hair growth oil**5K/yr-53.7%8.9% conv. - **amla oil for hair growth**4K/yr-26.9%7.9% conv. - **indian gooseberry**3K/yr-17.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/amla-powder/search-terms)
## **Top amla powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£17K30%£35K45%£52K60%£69K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dabur Amla Hair Oil - 200ml | For Strong Long and Thick hair | Nourishes Scalp | Controls Hair Fall Strengthens Hair & Promotes Hair Growth**Dabur**£2.67**4.0★6,316 rev](https://www.amazon.co.uk/dp/B00MUPR7E0) [2**Dabur Amla Gold Hair Oil - 200ml | Promotes Strengthening From Root to Tip | Power Of Amla Almonds & Henna | For Long Soft & Strong Hair**Dabur**£4.64**4.5★7,305 rev](https://www.amazon.co.uk/dp/B00HDG344I) [3**Amla Hair Oil Bundle Growth Oil 300ml & Mahn K Collection Oil Applicator Bottle | Indian Remedy for Hair Growth & Scalp Care | Hair Oils for Hair Growth & Nourishment**Mahn K Collection**£15.84**4.4★48 rev](https://www.amazon.co.uk/dp/B0DX77XJ7V) [4**Dabur Amla Hair Oil - 100ml | For Strong Long & Thick Hair | Nourishes Scalp | Controls Hair Fall Strengthens Hair & Promotes Hair Growth**Dabur**£2.43**4.2★2,130 rev](https://www.amazon.co.uk/dp/B00BUSUJQ6) [5**Dabur Amla Blackseed Hair Oil 200 ml Hair Oil for all hair types Prevent Hair Thinning Adds Volume to Hair Controls Premature Greying Prevents Dandruff Blackseed**Dabur**£3.81**4.4★46 rev](https://www.amazon.co.uk/dp/B0F6D1G881)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dabur Amla Blackseed Hair Oil 200 ml Hair Oil for all hair types Prevent Hair Thinning Adds Volume to Hair Controls Premature Greying Prevents Dandruff Blackseed**Dabur**£3.81**46 rev1y ago](https://www.amazon.co.uk/dp/B0F6D1G881) [**Amla Hair Oil Bundle Growth Oil 300ml & Mahn K Collection Oil Applicator Bottle | Indian Remedy for Hair Growth & Scalp Care | Hair Oils for Hair Growth & Nourishment**Mahn K Collection**£15.84**48 rev1y ago](https://www.amazon.co.uk/dp/B0DX77XJ7V) [**SVA Amla Oil 4oz (118ml) Premium Carrier Oil with Dropper for Hair Care Hair Oiling Scalp Massage & Skin Care**SVA ORGANICS**£12.30**2,284 rev3y ago](https://www.amazon.co.uk/dp/B07FSYZM6H) [**Organic Amla Berry 1400mg - 90 Vegan Capsules - High Strength Phyllanthus Emblica Supplement - 45 Day Supply - Resealable and Recyclable Pouch by Alpha01**ALPHA01**£7.49**34 rev6y ago](https://www.amazon.co.uk/dp/B0CW689K49) [**Dabur Amla Hair Oil - 100ml | For Strong Long & Thick Hair | Nourishes Scalp | Controls Hair Fall Strengthens Hair & Promotes Hair Growth**Dabur**£2.43**2,130 rev12y ago](https://www.amazon.co.uk/dp/B00BUSUJQ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Amla Berry 1400mg - 90 Vegan Capsules - High Strength Phyllanthus Emblica Supplement - 45 Day Supply - Resealable and Recyclable Pouch by Alpha01**ALPHA01**£7.49**4.6★**▲ 150%**](https://www.amazon.co.uk/dp/B0CW689K49) [**Dabur Amla Hair Oil - 200ml | For Strong Long and Thick hair | Nourishes Scalp | Controls Hair Fall Strengthens Hair & Promotes Hair Growth**Dabur**£2.67**4.0★**▲ 116%**](https://www.amazon.co.uk/dp/B00MUPR7E0) [**Dabur Amla Gold Hair Oil - 200ml | Promotes Strengthening From Root to Tip | Power Of Amla Almonds & Henna | For Long Soft & Strong Hair**Dabur**£4.64**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B00HDG344I) [**Dabur Amla Gold Hair Oil - 300ml | For Naturally Beautiful Long Soft & Strong Hair | Blend with Almond Amla & Henna | For Root To Tip Nourishment**Dabur**£6.50**4.5★**— 8%**](https://www.amazon.co.uk/dp/B005H7I5E4) [**SVA Amla Oil 4oz (118ml) Premium Carrier Oil with Dropper for Hair Care Hair Oiling Scalp Massage & Skin Care**SVA ORGANICS**£12.30**4.6★**— 4%**](https://www.amazon.co.uk/dp/B07FSYZM6H)
**~~View all trending →~~**
## **What buyers say about amla powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“mild scent, absorbs well”*
**Quality-Overall**9%
*“Good quality oil”*
**Soft Feel**7%
*“Makes hair soft”*
**Value For Money**7%
*“GOOD VALUE OF MONEY”*
**Advertised Vs Actual Product**6%
*“exactly as described”*
**Ingredients-Overall**4%
*“Or even powdered amla infused into your own carrier oil. very clean, very effective”*
**Blood Sugar Level**4%
*“One of the supplements Im taking to lower sugar and insulin resistance”*
**Moist/Dry**4%
*“It helps with moisture and hair growth”*
**Ease Of Chewing/Swallowing**4%
*“the capsules are easy to take”*
**Color**4%
*“Dark green color level level nice very good quality no itchy good weight”*
### **What buyers complain about **
**Smell**35%
*“Bad smell”*
**Natural Resource Wastage**7%
*“Waste of time and money”*
**Allergies**7%
*“developed an allergic reaction”*
**Damage/Burn Hair**7%
*“Hair loss”*
**Suitability Long Hair**7%
*“best for long hair”*
**Leak-Proof**7%
*“It leaked and rest of my ordered damaged”*
**Suitability Short Hair**7%
*“Poor for shorter fine hair”*
**Taste-Overall**3%
*“Quality product, tasteless, my bloating is down 50 percent after one week”*
**Ingredients-Overall**3%
*“But when I read the ingredients, it is full of perfume and mineral oil and benzyl as the top ingredients and lots of colouring/additives”*
**Natural Ingredients**3%
*“Not very ayurvedic”*
### **Top return reasons **
**Functionality-Overall**50%
**Defective Material/Parts**50%
## **Common questions**
- **Is amla powder profitable to sell on Amazon United Kingdom?**
- The niche generates £116K/yr across 8 tracked products. 90-day search growth is -26.9%. Flapen's verdict: Skip it (34/100).
- **How competitive is the amla powder niche?**
- 4 brands and 30 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amla powder?**
- Top complaints mined from reviews: Smell, Natural Resource Wastage, Allergies. The return rate is 0.1%.
- **When does demand for amla powder peak?**
- Demand peaks in Feb–Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the amla powder niche?**
- Listings span £2.43–£15.84; the average listing price is £6.96 (sweet spot $15–$100). The average incumbent carries 3,184 reviews — the moat a new listing must climb.
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