---
title: "Products — aluminium free deodorant - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/aluminium-free-deodorant/products"
last_updated: "2026-07-21T10:24:41.231Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 96% of clicks) — aluminium free deodorant doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "brand-locked demand (top 5 brands take 96% of clicks) — aluminium free deodorant doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — aluminium free deodorant - Flapen"
---

# **aluminium free deodorant**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 21Conversion 85Competition 39Returns 100Price range 13Avg price 19Brand share 10Review moat 24Quality gap 75

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£188K**

£188K/yr · 298K searches

**Review moat**

**Bad****6,296.48**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.68**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.67–£16.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand