---
title: "Aloe Vera Deodorant Stick — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/aloe-vera-deodorant-stick"
last_updated: "2026-08-09T09:03:43.502Z"
locale: en
meta:
description: "Niche score 44/100 · £107K/yr market · 43K searches/yr · £18.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £107K/yr market · 43K searches/yr · £18.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aloe Vera Deodorant Stick — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **aloe vera deodorant stick**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 24Conversion 96Competition 16Returns 100Price range 62Avg price 83Brand share 0Review moat 81Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£18.39**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****372.92**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£4.25–£32.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£107K**
£107K/yr · 43K searches
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, aloe vera deodorant stick is a £107K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aloe vera deodorant stick market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£74K–£92K**
- units × avg price
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **8%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Forever Living Products91% - AOBBIY5% - Dr. Organic2% - Xshows2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
1K750Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/aloe-vera-deodorant-stick/trend)
## **Top aloe vera deodorant stick search terms**
- **forever living**18K/yr-13.7%3.0% conv. - **forever living deodorant stick**8K/yr+32.5%14.8% conv. - **forever living products**8K/yr-11.6%2.2% conv. - **aloe vera deodorant stick**5K/yr+3.3%15.4% conv. - **aloe ever shield deodorant stick**3K/yr+10.5%19.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/aloe-vera-deodorant-stick/search-terms)
## **Top aloe vera deodorant stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ALOE VERA EVER SHIELD DEO 92.1 G**Forever Living Products**£9.14**4.7★262 rev](https://www.amazon.co.uk/dp/B00CHIM3R6) [2**Forever Living Products Forever Aloe Ever Shield Deodorant stick 92.1g All day protection Stain-Aluminum-Paraben-free Vegetarian & Vegan friendly (bundle of 4)**Forever Living Products**£26.54**4.8★449 rev](https://www.amazon.co.uk/dp/B0C296HR9X) [3**Forever Living Products Forever Lite Ultra Shake with Aminotein Vanilla 375g Gluten Free Vegetarian Friendly 24g of protein per serving**Forever Living Products**£17.47**4.5★86 rev](https://www.amazon.co.uk/dp/B0BQ78B5DF) [4**1 Forever Living Aloe Moisturizing Lotion 118ml (135g) FLP Original**Forever Living Products**£15.83**4.6★32 rev](https://www.amazon.co.uk/dp/B01CLGS8FY) [5**Forever Living Aloe Ever Shield Deodorant stick x 3 pack**AOBBIY**£23.84**4.7★360 rev](https://www.amazon.co.uk/dp/B08GNXCD8V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1 Forever Living Aloe Moisturizing Lotion 118ml (135g) FLP Original**Forever Living Products**£15.83**32 rev1y ago](https://www.amazon.co.uk/dp/B01CLGS8FY) [**Forever Living Products Aloe Berry Nectar PET 1000ml Cranberry-Apple Flavored Aloe Vera Gel 90.7% pure inner leaf Aloe Vera gel No added preservatives Gluten free**Forever Living Products**£21.88**50 rev1y ago](https://www.amazon.co.uk/dp/B0DG36KRCK) [**Forever Living Products Forever Aloe Ever Shield Deodorant stick 92.1g All day protection Stain-Aluminum-Paraben-free Vegetarian & Vegan friendly (bundle of 4)**Forever Living Products**£26.54**449 rev3y ago](https://www.amazon.co.uk/dp/B0C296HR9X) [**Forever Living Products Forever Lite Ultra Chocolate 390g Gluten free Vegetarian friendly 24g of protein per serving**Forever Living Products**£16.20**34 rev3y ago](https://www.amazon.co.uk/dp/B0BQ7859G9) [**Forever Living Products Freedom 1000ml Orange-Flavored Aloe Gel with Glucosamine chondroitin and MSM Gluten Free**Forever Living Products**£29.72**67 rev3y ago](https://www.amazon.co.uk/dp/B086GNMLHJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ALOE VERA EVER SHIELD DEO 92.1 G**Forever Living Products**£9.14**4.7★**▲ 87%**](https://www.amazon.co.uk/dp/B00CHIM3R6) [**Forever Living Aloe Heat Lotion soothing massage lotion 118ml Brand New Stock**Xshows**£15.39**4.5★**▲ 55%**](https://www.amazon.co.uk/dp/B07LCSMXQL) [**Forever Living Products Forever Aloe Propolis Crème 113g Vegan friendly every day moisturizer (bundle of 2)**Forever Living Products**£32.41**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B0C53NFNGL) [**Forever Living Products Forever Lite Ultra Shake with Aminotein Vanilla 375g Gluten Free Vegetarian Friendly 24g of protein per serving**Forever Living Products**£17.47**4.5★**— 6%**](https://www.amazon.co.uk/dp/B0BQ78B5DF) [**Forever Living Products Forever Lite Ultra Chocolate 390g Gluten free Vegetarian friendly 24g of protein per serving**Forever Living Products**£16.20**4.4★**— 7%**](https://www.amazon.co.uk/dp/B0BQ7859G9)
**~~View all trending →~~**
## **What buyers say about aloe vera deodorant stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Better than the rest”*
**Smell**10%
*“Subtle fragrance lasts ages so is good value for money”*
**Moist/Dry**6%
*“Nice moisturiser”*
**Value For Money**6%
*“Good value for money”*
**Allergies**5%
*“It does not irritate my skin”*
**Efficiency**4%
*“Works very well”*
**Durability**4%
*“& it lasts for ages”*
**Oral Hygiene**3%
*“The Best fluoride free toothpaste”*
**Advertised Vs Actual Product**3%
*“everything is in perfect order”*
**Natural Ingredients**3%
*“Natural”*
### **What buyers complain about **
**Smell**28%
*“Contains parabens and other synthetics smell quite chemically too”*
**Taste-Overall**7%
*“taste is not strong”*
**Allergies**6%
*“I have allergies”*
**Advertised Vs Actual Product**6%
*“Product now different from before. The item looks and is very different from what I ordered and have ordered before; there was no indication about the changes”*
**Value For Money**5%
*“Works well, should be cheaper”*
**Alcohol Content**3%
*“No aluminum or alcohol in this item”*
**Sensitivity-Overall**3%
*“Sensitive skin”*
**Durability**3%
*“This product is not long lasting”*
**Natural Ingredients**2%
*“Synthetic”*
**Ingredients-Overall**2%
*“No ingredients shown on ad”*
### **Top return reasons **
**Smell**25%
**Ingredients-Overall**13%
**Strength**13%
**Product Condition**13%
**Advertised Vs Actual Product**13%
**Moist/Dry**13%
**Design-Overall**6%
**Thickness**6%
## **Common questions**
- **Is aloe vera deodorant stick profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 12 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the aloe vera deodorant stick niche?**
- 4 brands and 63 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in aloe vera deodorant stick?**
- Top complaints mined from reviews: Smell, Taste-Overall, Allergies. The return rate is 0.1%.
- **When does demand for aloe vera deodorant stick peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the aloe vera deodorant stick niche?**
- Listings span £4.25–£32.41; the average listing price is £18.39 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.
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