---
title: "Alice Band — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/alice-band"
last_updated: "2026-08-09T08:07:43.160Z"
locale: en
meta:
description: "Niche score 39/100 · £39K/yr market · 160K searches/yr · £4.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £39K/yr market · 160K searches/yr · £4.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alice Band — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **alice band**
**Skip it**
Prices mostly outside the sweet spot ($3.21–$8.38) — this niche doesn't clear our bar today.
Market size 10Growth 55Conversion 61Competition 6Returns 99Price range 0Avg price 13Brand share 9Review moat 60Quality gap 73
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,082.57**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+28.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.57**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£39K**
£39K/yr · 160K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£3.21–£8.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, alice band is a £39K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alice band market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£37K–£46K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Yedtreg63% - Brushworks13% - DRESHOW10% - Maggidea5% - JOYOYO5% - KELUBATU3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.4% search growth over the last 90 days.
5K3KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/alice-band/trend)
## **Top alice band search terms**
- **alice bands adult women**55K/yr+67.9%2.1% conv. - **alice band**72K/yr+4.8%2.1% conv. - **alice bands**22K/yr+31.7%1.4% conv. - **alice bands for women**10K/yr+8.9%0.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/alice-band/search-terms)
## **Top alice band products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£8K40%£16K60%£23K80%£31K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)**Yedtreg**£3.56**4.4★1,528 rev](https://www.amazon.co.uk/dp/B0CN9N2R5B) [2**DRESHOW 8 Pack Women Headbands Headwraps Hair Bands Bows Hair Accessories**DRESHOW**£8.38**4.4★2,492 rev](https://www.amazon.co.uk/dp/B07QJ49LWK) [3**Brushworks Zig-Zag Headband 3-Pack Retro-Modern Hair Accessory (Shiny Black Matte Black Tortoise) Durable Comfortable Grip**Brushworks**£3.21**4.1★1,037 rev](https://www.amazon.co.uk/dp/B0DSJB38TX) [4**3 Pcs Plastic Plain Headbands Teeth Comb Headbands Skinny DIY Hair Bands headbands (1*Leopard Print+1* Black+1*Matte black)**Maggidea**£3.41**4.2★384 rev](https://www.amazon.co.uk/dp/B0B7J2XMJN) [5**JOYOYO 6 Pcs Satin Headbands Hair Bands for Women - Wide 1 Inch Width Multicolor Non-Slip DIY Alice Headbands for Women & Girls**JOYOYO**£5.45**4.5★318 rev](https://www.amazon.co.uk/dp/B09P373W97)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brushworks Neutral Zig Zag Headbands 3 Pack | Stylish Wavy Hair Bands for Women & Girls | Comfortable Non-Slip Everyday Hair Accessories**Brushworks**£3.37**211 rev11mo ago](https://www.amazon.co.uk/dp/B0FMYRC3D9) [**Brushworks Zig-Zag Headband 3-Pack Retro-Modern Hair Accessory (Shiny Black Matte Black Tortoise) Durable Comfortable Grip**Brushworks**£3.21**1,037 rev1y ago](https://www.amazon.co.uk/dp/B0DSJB38TX) [**7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)**Yedtreg**£3.56**1,528 rev2y ago](https://www.amazon.co.uk/dp/B0CN9N2R5B) [**3 Pcs Plastic Plain Headbands Teeth Comb Headbands Skinny DIY Hair Bands headbands (1*Leopard Print+1* Black+1*Matte black)**Maggidea**£3.41**384 rev4y ago](https://www.amazon.co.uk/dp/B0B7J2XMJN) [**JOYOYO 6 Pcs Satin Headbands Hair Bands for Women - Wide 1 Inch Width Multicolor Non-Slip DIY Alice Headbands for Women & Girls**JOYOYO**£5.45**318 rev4y ago](https://www.amazon.co.uk/dp/B09P373W97)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DRESHOW 8 Pack Women Headbands Headwraps Hair Bands Bows Hair Accessories**DRESHOW**£8.38**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B07QJ49LWK) [**7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)**Yedtreg**£3.56**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B0CN9N2R5B) [**Brushworks Neutral Zig Zag Headbands 3 Pack | Stylish Wavy Hair Bands for Women & Girls | Comfortable Non-Slip Everyday Hair Accessories**Brushworks**£3.37**4.3★**▼ 19%**](https://www.amazon.co.uk/dp/B0FMYRC3D9) [**Brushworks Zig-Zag Headband 3-Pack Retro-Modern Hair Accessory (Shiny Black Matte Black Tortoise) Durable Comfortable Grip**Brushworks**£3.21**4.1★**▼ 19%**](https://www.amazon.co.uk/dp/B0DSJB38TX) [**KELUBATU Mens Hair Band Sports Hair Bands Men Non-Slip Sports Fashion Headband Metal Hair Band Men Hair Hoop Outdoor Sports Weddings And Daily Wear (6 Pcs)**KELUBATU**£4.61**4.3★**▼ 42%**](https://www.amazon.co.uk/dp/B09MPXTX9H)
**~~View all trending →~~**
## **What buyers say about alice band**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good quality headband”*
**Value For Money**18%
*“Good value for money”*
**Size-Overall**8%
*“They fit well”*
**Comfort-Overall**6%
*“Comfortable”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Hair Styling**6%
*“Nice hairbands that hold well”*
**Durability**5%
*“These will last as theyre sturdy”*
**Color**5%
*“A good fit and nice colours”*
**Stretchability/Expandability/Elasticity**3%
*“Elastic black headbands”*
**Suitability Curly Hair**2%
*“keep stray hair out of your eyes”*
### **What buyers complain about **
**Size-Overall**27%
*“Not a good fit”*
**Durability**11%
*“break easily”*
**Quality-Overall**7%
*“For this level of quality, the price should definitely be lower”*
**Suitability Short Hair**6%
*“Didn't go into my hair”*
**Functionality-Overall**4%
*“Sadly didnt work for me”*
**Color**4%
*“The colour bleeds a lot ruining other clothes”*
**Hard Feel**3%
*“Extremely hard plastic”*
**Design-Overall**3%
*“Poorly designed”*
**Suitability Straight Hair**3%
*“Not suitable for fine straight hair”*
**Suitability Wavy Hair**3%
*“I also tried them on my daughter's very thick, wavy hair, with the same result”*
### **Top return reasons **
**Size-Overall**45%
**Quality-Overall**9%
**Suitability Short Hair**7%
**Comfort-Overall**6%
**Strength**6%
**Thin**4%
**Grip**4%
**Advertised Vs Actual Product**3%
**Suitability Long Hair**3%
**Material Quality**2%
## **Common questions**
- **Is alice band profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the alice band niche?**
- 6 brands and 10 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in alice band?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.2%.
- **When does demand for alice band peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the alice band niche?**
- Listings span £3.21–£8.38; the average listing price is £4.57 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.
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