---
title: "Aftersun with Insect Repellent — £1.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/aftersun-with-insect-repellent"
last_updated: "2026-08-09T06:44:01.557Z"
locale: en
meta:
description: "Niche score 59/100 · £1.6M/yr market · 784K searches/yr · £10.50 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £1.6M/yr market · 784K searches/yr · £10.50 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Aftersun with Insect Repellent — £1.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **aftersun with insect repellent**
**Launch it**
A $1.6M/yr market growing +229.9% this quarter with returns at 0.1% — clears our launch bar.
Market size 88Growth 98Conversion 99Competition 19Returns 99Price range 15Avg price 38Brand share 0Review moat 44Quality gap 37
**Conversion**
**Incredible****19.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+229.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****£1.6M**
£1.6M/yr · 784K searches
**Review moat**
**Okay****2,126.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.50**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£4.69–£16.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, aftersun with insect repellent is a £1.6M/yr Amazon United Kingdom market (784K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 59/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aftersun with insect repellent market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£1.1M–£1.3M**
- units × avg price
- **Conversion rate**
- **19.1%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Avon83% - AVON SKIN SO SOFT7% - Generic4% - Delgirl Beauty LTD4% - Avon Mosquito spray Airbrush3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +229.9% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/aftersun-with-insect-repellent/trend)
## **Top aftersun with insect repellent search terms**
- **avon skin so soft insect repellent**179K/yr+288.5%17.5% conv. - **skin so soft**151K/yr+459.7%15.1% conv. - **avon skin so soft**126K/yr+353.5%12.8% conv. - **skin so soft insect repellent**75K/yr+203.4%16.5% conv. - **avon**127K/yr+3.2%0.7% conv. - **avon skin so soft bug guard**13K/yr+552.2%5.5% conv. - **avon skin so soft dry oil spray**15K/yr+261.3%15.4% conv. - **skin so soft original dry oil spray**15K/yr+175.4%17.6% conv. - **skin so soft avon**12K/yr+185.0%11.5% conv. - **so soft skin avon anti mosquito spray**8K/yr+348.4%18.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/aftersun-with-insect-repellent/search-terms)
## **Top aftersun with insect repellent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£236K30%£473K45%£709K60%£945K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avon Skin So Soft Dry Oil Spray 150ml | Locks in Moisture | Formulated with Jojoba Oil and Vitamin E | Quick Dry Formula | Cruelty Free Clear**Avon**£4.69**4.5★7,381 rev](https://www.amazon.co.uk/dp/B0B3HN53LZ) [2**Avon 3 x Avon Skin So Soft Original Dry Oil Spray**Avon**£13.44**4.6★2,960 rev](https://www.amazon.co.uk/dp/B071KFZNJ3) [3**Avon Skin so Soft Original Dry Oil Spray 300 millilitre (Pack of 2)**Avon**£8.55**4.6★1,291 rev](https://www.amazon.co.uk/dp/B075PHYQTR) [4**Avon Skin So Soft Dry Oil Spray 250ml Locks in Moisture Formulated with Jojoba Oil and Vitamin E Quick Dry Formula Cruelty Free**Avon**£6.48**4.5★7,381 rev](https://www.amazon.co.uk/dp/B0D11RZBL6) [5**2 X Avon Skin So Soft Dry Oil Body Spray with Insect Repellent Properties Plus 1 Free Roll On**AVON SKIN SO SOFT**£12.60**4.6★217 rev](https://www.amazon.co.uk/dp/B07WCPTLYX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skin So Soft Dry Oil Spray with Citronella - the Perfect Alternative to Mosquito Repellant (Pack of 2). Free Nail Polish with Every Set**Delgirl Beauty LTD**£12.71**69 rev1y ago](https://www.amazon.co.uk/dp/B0F6CR6P4Y) [**Avon Skin So Soft Dry Oil Spray 250ml Locks in Moisture Formulated with Jojoba Oil and Vitamin E Quick Dry Formula Cruelty Free**Avon**£6.48**7,381 rev2y ago](https://www.amazon.co.uk/dp/B0D11RZBL6) [**Avon Skin So Soft Dry Oil Spray with Citronella - the perfect alternative to mosquito repellant (Pack of 3)**Generic**£14.67**136 rev2y ago](https://www.amazon.co.uk/dp/B0CJV7WZM6) [**Avon Skin So Soft Dry Oil Spray 150ml | Locks in Moisture | Formulated with Jojoba Oil and Vitamin E | Quick Dry Formula | Cruelty Free Clear**Avon**£4.69**7,381 rev4y ago](https://www.amazon.co.uk/dp/B0B3HN53LZ) [**2 X Avon Skin So Soft Dry Oil Body Spray with Insect Repellent Properties Plus 1 Free Roll On**AVON SKIN SO SOFT**£12.60**217 rev6y ago](https://www.amazon.co.uk/dp/B07WCPTLYX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 X Avon Skin So Soft Dry Oil Body Spray with Insect Repellent Properties Plus 1 Free Roll On**AVON SKIN SO SOFT**£12.60**4.6★**▲ 58%**](https://www.amazon.co.uk/dp/B07WCPTLYX) [**1x 150ml SKIN so SOFT AVON Dry Oil Body Spray ORIGINAL +jojoba insect repellent**Avon**£6.90**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B07FF4LNCY) [**Avon 3 x Avon Skin So Soft Original Dry Oil Spray**Avon**£13.44**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B071KFZNJ3) [**Avon Skin So Soft Dry Oil Spray with Citronella - the perfect alternative to mosquito repellant (Pack of 3)**Generic**£14.67**4.5★**▲ 17%**](https://www.amazon.co.uk/dp/B0CJV7WZM6) [**Avon Skin So Soft Dry Oil Spray 150ml | Locks in Moisture | Formulated with Jojoba Oil and Vitamin E | Quick Dry Formula | Cruelty Free Clear**Avon**£4.69**4.5★**— 3%**](https://www.amazon.co.uk/dp/B0B3HN53LZ)
**~~View all trending →~~**
## **What buyers say about aftersun with insect repellent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“fresh smell”*
**Quality-Overall**16%
*“Excellent product exactly as described”*
**Soft Feel**13%
*“softens skin”*
**Moist/Dry**10%
*“Dries very quickly”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Value For Money**5%
*“Great deal”*
**Efficiency**4%
*“Effective product”*
**Ease Of Use**4%
*“Easy to use”*
**Suitability Combination Skin**2%
*“It leaves my skin silky smooth”*
**Brightness/Shine/Glow**2%
*“Great gives you a natural glow”*
### **What buyers complain about **
**Smell**14%
*“REALLY strong fragrance”*
**Advertised Vs Actual Product**10%
*“THAT IS NOT TRUE”*
**Oily/Greasy**6%
*“It's really greasy”*
**Allergies**6%
*“Im badly allergic”*
**Dilute/Watery**5%
*“Appalling”*
**Color**5%
*“blue when arrived”*
**Value For Money**4%
*“A bit cheaper would be nice”*
**Leak-Proof**4%
*“Turned up completely leaked through”*
**Quality-Overall**4%
*“Quality Poor”*
**Instructions/User Manual/Troubleshooting**3%
*“No GB instructions on this product”*
### **Top return reasons **
**Oily/Greasy**12%
**Smell**11%
**Leak-Proof**9%
**Advertised Vs Actual Product**9%
**Functionality-Overall**9%
**Dilute/Watery**7%
**Defective Material/Parts**6%
**Moist/Dry**5%
**Motor Power**4%
**Color**3%
## **Common questions**
- **Is aftersun with insect repellent profitable to sell on Amazon United Kingdom?**
- The niche generates £1.6M/yr across 12 tracked products. 90-day search growth is +229.9%. Flapen's verdict: Launch it (59/100).
- **How competitive is the aftersun with insect repellent niche?**
- 5 brands and 43 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in aftersun with insect repellent?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Oily/Greasy. The return rate is 0.1%.
- **When does demand for aftersun with insect repellent peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the aftersun with insect repellent niche?**
- Listings span £4.69–£16.88; the average listing price is £10.50 (sweet spot $15–$100). The average incumbent carries 2,126 reviews — the moat a new listing must climb.
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