---
title: "Afnan — £175K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/afnan"
last_updated: "2026-08-09T10:40:16.159Z"
locale: en
meta:
description: "Niche score 37/100 · £175K/yr market · 409K searches/yr · £32.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £175K/yr market · 409K searches/yr · £32.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Afnan — £175K/yr Amazon UK Niche (2026) - Flapen"
---
# **afnan**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 21Conversion 17Competition 5Returns 97Price range 95Avg price 95Brand share 0Review moat 50Quality gap 48
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£32.16**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£24.06–£40.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,518.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£175K**
£175K/yr · 409K searches
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, afnan is a £175K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **afnan market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£402K–£482K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Afnan71% - MY PERFUMES29% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 7.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/afnan/trend)
## **Top afnan search terms**
- **afnan supremacy collectors edition**137K/yr+43.5%2.4% conv. - **marwa arabiyat prestige**49K/yr-35.6%2.7% conv. - **afnan supremacy**40K/yr+23.1%2.4% conv. - **supremacy collectors edition**27K/yr+44.2%2.0% conv. - **louis vuitton imagination for men**26K/yr+51.8%0.1% conv. - **marwa**28K/yr-60.2%2.8% conv. - **imagination louis vuitton perfume men**17K/yr+24.6%0.1% conv. - **lv imagination perfume for men**11K/yr+29.5%0.0% conv. - **marwa perfume for men**6K/yr-34.1%3.3% conv. - **imagination louis vuitton**5K/yr+124.0%0.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/afnan/search-terms)
## **Top afnan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£26K30%£52K45%£79K60%£105K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Afnan Supremacy Collectors Edition for Men Eau De Parfum 100ml**Afnan**£38.42**4.6★4,858 rev](https://www.amazon.co.uk/dp/B07WC5V4QN) [2**Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE**MY PERFUMES**£40.18**4.2★803 rev](https://www.amazon.co.uk/dp/B0F4NVN6WH) [3**Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 100ml**Afnan**£31.31**4.5★1,911 rev](https://www.amazon.co.uk/dp/B07W6WLZKD) [4**Arabiyat Prestige Marwa Eau de Parfum 100ml Perfume Silver For Men No Box Only Bag Made in UAE**MY PERFUMES**£28.33**4.2★201 rev](https://www.amazon.co.uk/dp/B0GHG4ZCLN) [5**Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 150ml**Afnan**£36.91**4.6★383 rev](https://www.amazon.co.uk/dp/B07WC3BHD5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arabiyat Prestige Marwa Eau de Parfum 100ml Perfume Silver For Men No Box Only Bag Made in UAE**MY PERFUMES**£28.33**201 rev6mo ago](https://www.amazon.co.uk/dp/B0GHG4ZCLN) [**Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE**MY PERFUMES**£40.18**803 rev1y ago](https://www.amazon.co.uk/dp/B0F4NVN6WH) [**Afnan Supremacy Collectors Edition for Men Eau De Parfum 100ml**Afnan**£38.42**4,858 rev1y ago](https://www.amazon.co.uk/dp/B07WC5V4QN) [**Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 150ml**Afnan**£36.91**383 rev2y ago](https://www.amazon.co.uk/dp/B07WC3BHD5) [**Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 100ml**Afnan**£31.31**1,911 rev3y ago](https://www.amazon.co.uk/dp/B07W6WLZKD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 100ml**Afnan**£31.31**4.5★**▲ 101%**](https://www.amazon.co.uk/dp/B07W6WLZKD) [**Afnan Supremacy in Heaven Eau de Parfum (male) 100 ml**Afnan**£25.88**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B07LGLRV9N) [**Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 150ml**Afnan**£36.91**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B07WC3BHD5) [**Afnan Supremacy Collectors Edition for Men Eau De Parfum 100ml**Afnan**£38.42**4.6★**— 3%**](https://www.amazon.co.uk/dp/B07WC5V4QN) [**Arabiyat Prestige Marwa Eau de Parfum 100ml Perfume Silver For Men No Box Only Bag Made in UAE**MY PERFUMES**£28.33**4.2★**▼ 12%**](https://www.amazon.co.uk/dp/B0GHG4ZCLN)
**~~View all trending →~~**
## **What buyers say about afnan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“Smell Rich”*
**Value For Money**13%
*“Excellent value”*
**Quality-Overall**4%
*“Decent Performance”*
**Durability**3%
*“Excellent longevity”*
**Gifting Purpose**1%
*“Smells lovely nice present”*
**Advertised Vs Actual Product**1%
*“It met my expectations”*
**Design-Overall**1%
*“beautifully designed”*
**Comfort-Overall**1%
*“lasts a comfortable 8-10 hours”*
**Suitability Hot Weather**0%
*“yeah it lasts the whole day even during hot weather. also depends on your skin type”*
**Soft Feel**0%
*“with its own softer”*
### **What buyers complain about **
**Smell**28%
*“Very weak perfume”*
**Durability**23%
*“it doesn't last”*
**Value For Money**12%
*“Not worth it”*
**Strength**3%
*“Very weak”*
**Product Condition**3%
*“had already been sprayed”*
**Allergies**2%
*“Contains some ingredients which has allergy”*
**Quality-Overall**2%
*“I'll start by saying it's not as good as the original”*
**Advertised Vs Actual Product**1%
*“Not as expected”*
### **Top return reasons **
**Smell**59%
**Advertised Vs Actual Product**7%
**Leak-Proof**6%
**Quality-Overall**5%
**Durability**4%
**Functionality-Overall**4%
**Product Condition**3%
**Value For Money**3%
**Defective Material/Parts**2%
**Strength**1%
## **Common questions**
- **Is afnan profitable to sell on Amazon United Kingdom?**
- The niche generates £175K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the afnan niche?**
- 2 brands and 55 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in afnan?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.6%.
- **When does demand for afnan peak?**
- Demand peaks in Jun–Jul–Nov–Dec; the busiest month runs 7.9× the quietest.
- **What does it cost to enter the afnan niche?**
- Listings span £24.06–£40.18; the average listing price is £32.16 (sweet spot $15–$100). The average incumbent carries 1,519 reviews — the moat a new listing must climb.
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