---
title: "Afnan 9pm — £386K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/afnan-9pm"
last_updated: "2026-08-09T07:19:22.807Z"
locale: en
meta:
description: "Niche score 43/100 · £386K/yr market · 334K searches/yr · £26.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £386K/yr market · 334K searches/yr · £26.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Afnan 9pm — £386K/yr Amazon UK Niche (2026) - Flapen"
---
# **afnan 9pm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 24Conversion 53Competition 6Returns 98Price range 95Avg price 95Brand share 0Review moat 25Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.18**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£20.52–£33.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£386K**
£386K/yr · 334K searches
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,815.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, afnan 9pm is a £386K/yr Amazon United Kingdom market (334K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **afnan 9pm market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£393K–£524K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#476**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Afnan79% - Naysah14% - Esme & Co.5% - Youshah Perfumes3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -2.4% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/afnan-9pm/trend)
## **Top afnan 9pm search terms**
- **afnan 9pm**104K/yr-3.7%5.1% conv. - **9pm perfume for men**68K/yr+2.8%4.0% conv. - **9pm**49K/yr-7.7%3.0% conv. - **9pm rebel**20K/yr+62.7%0.9% conv. - **afnan 9pm rebel**15K/yr+95.1%0.9% conv. - **9 pm perfume for men**16K/yr-10.0%2.9% conv. - **9 pm**9K/yr-12.7%2.6% conv. - **9pm elixir**18K/yr-52.5%4.5% conv. - **9pm rebel perfume for men**4K/yr+58.6%1.1% conv. - **9pm afnan**6K/yr-25.7%3.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/afnan-9pm/search-terms)
## **Top afnan 9pm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£58K30%£116K45%£174K60%£231K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Afnan 9 PM For Men Eau De Parfum 100ml**Afnan**£20.52**4.5★27,178 rev](https://www.amazon.co.uk/dp/B07RTQ4VM7) [2**Afnan 9 PM Elixir Unisex Extrait de Parfum 100ml**Afnan**£29.87**4.5★1,792 rev](https://www.amazon.co.uk/dp/B0F59P85YF) [3**9pm | Eau De Parfum 100ml | By Afnan - Naysah**Naysah**£20.97**4.6★344 rev](https://www.amazon.co.uk/dp/B0CBSNVHGW) [4**Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz**Afnan**£33.82**4.6★1,279 rev](https://www.amazon.co.uk/dp/B0G449WC83) [5**Afnan 9 PM Rebel Unisex Eau De Parfum 100ml**Afnan**£24.43**4.6★3,053 rev](https://www.amazon.co.uk/dp/B07WC864KV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz**Afnan**£33.82**1,279 rev5mo ago](https://www.amazon.co.uk/dp/B0G449WC83) [**9PM Rebel Eau De Parfum 100ml | Long Lasting Fruity Woody Perfume for Men and Women | Aromatic Caramel Vanilla & Amber Fragrance | Unisex Evening Cologne**Esme & Co.**£33.06**6 rev8mo ago](https://www.amazon.co.uk/dp/B0FXWRN6G6) [**Afnan 9 PM Elixir Unisex Extrait de Parfum 100ml**Afnan**£29.87**1,792 rev12mo ago](https://www.amazon.co.uk/dp/B0F59P85YF) [**6 AM Perfume for Men Long Lasting Mens Perfume Inspired by A.fnan 9.PM Aftershave Men with Apple Cinnamon Lavender & Bergamot Scent Eau de Parfum for Men 100ml**Youshah Perfumes**£20.62**54 rev1y ago](https://www.amazon.co.uk/dp/B0FH6LTVMT) [**Afnan 9 PM Rebel Unisex Eau De Parfum 100ml**Afnan**£24.43**3,053 rev1y ago](https://www.amazon.co.uk/dp/B07WC864KV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz**Afnan**£33.82**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B0G449WC83) [**9PM Rebel Eau De Parfum 100ml | Long Lasting Fruity Woody Perfume for Men and Women | Aromatic Caramel Vanilla & Amber Fragrance | Unisex Evening Cologne**Esme & Co.**£33.06**4.6★**▲ 116%**](https://www.amazon.co.uk/dp/B0FXWRN6G6) [**6 AM Perfume for Men Long Lasting Mens Perfume Inspired by A.fnan 9.PM Aftershave Men with Apple Cinnamon Lavender & Bergamot Scent Eau de Parfum for Men 100ml**Youshah Perfumes**£20.62**4.0★**▲ 41%**](https://www.amazon.co.uk/dp/B0FH6LTVMT) [**Afnan 9 PM For Men Eau De Parfum 100ml**Afnan**£20.52**4.5★**▲ 21%**](https://www.amazon.co.uk/dp/B07RTQ4VM7) [**Afnan 9 PM Elixir Unisex Extrait de Parfum 100ml**Afnan**£29.87**4.5★**— 2%**](https://www.amazon.co.uk/dp/B0F59P85YF)
**~~View all trending →~~**
## **What buyers say about afnan 9pm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**73%
*“long lasting fragrance”*
**Value For Money**9%
*“Great for price”*
**Durability**7%
*“Durable and nice”*
**Quality-Overall**5%
*“because my bottle is high quality”*
**Advertised Vs Actual Product**2%
*“Everything is as it should be”*
**Moist/Dry**1%
*“Very nice and not too overpowering, has a soapy dry down which is very pleasant”*
**Suitability Winter Weather**1%
*“It's good if you wear it in cold weather”*
### **What buyers complain about **
**Smell**39%
*“Doesnt smell like you might expect”*
**Durability**21%
*“it doesn't last long”*
**Value For Money**11%
*“cheaper and has more focus on the pineapple note”*
**Advertised Vs Actual Product**7%
*“I was misled by it being an Parfum but its not.”*
**Defective Material/Parts**5%
*“Broken item”*
**Quality-Overall**3%
*“There is a reason its cheap”*
**Strength**2%
*“Not strong at all”*
### **Top return reasons **
**Smell**56%
**Leak-Proof**10%
**Quality-Overall**6%
**Durability**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Value For Money**3%
**Functionality-Overall**3%
**Moist/Dry**2%
**Product Condition**1%
## **Common questions**
- **Is afnan 9pm profitable to sell on Amazon United Kingdom?**
- The niche generates £386K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the afnan 9pm niche?**
- 4 brands and 63 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in afnan 9pm?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- **When does demand for afnan 9pm peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the afnan 9pm niche?**
- Listings span £20.52–£33.82; the average listing price is £26.18 (sweet spot $15–$100). The average incumbent carries 4,815 reviews — the moat a new listing must climb.
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