---
title: "Reviews — aesop body wash - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/aesop-body-wash/reviews"
last_updated: "2026-07-21T06:35:13.921Z"
locale: en
meta:
  description: "aesop body wash clears our launch bar: a $2.4M/yr market growing +2.0% this quarter with returns at 0.4%. Data updated Jul 2026."
  "og:description": "aesop body wash clears our launch bar: a $2.4M/yr market growing +2.0% this quarter with returns at 0.4%. Data updated Jul 2026."
  "og:title": "Reviews — aesop body wash - Flapen"
---

# **aesop body wash**

**Launch it**

A $2.4M/yr market growing +2.0% this quarter with returns at 0.4% — clears our launch bar.

Market size 95Growth 27Conversion 77Competition 71Returns 98Price range 91Avg price 89Brand share 0Review moat 38Quality gap 28

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****£2.4M**

£2.4M/yr · 1.6M searches

**Price range**

**Great****£13.73–£36.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£20.60**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,676.09**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+2.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand