---
title: "aesop body wash — £2.4M/yr Amazon United Kingdom Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/aesop-body-wash"
last_updated: "2026-07-20T18:49:23.813Z"
locale: en
meta:
description: "aesop body wash clears our launch bar: a $2.4M/yr market growing +2.0% this quarter with returns at 0.4%. Data updated Jul 2026."
"og:description": "aesop body wash clears our launch bar: a $2.4M/yr market growing +2.0% this quarter with returns at 0.4%. Data updated Jul 2026."
"og:title": "aesop body wash — £2.4M/yr Amazon United Kingdom Niche, Score 60/100 - Flapen"
---
# **aesop body wash**
**Launch it**
A $2.4M/yr market growing +2.0% this quarter with returns at 0.4% — clears our launch bar.
Market size 95Growth 27Conversion 77Competition 71Returns 98Price range 91Avg price 89Brand share 0Review moat 38Quality gap 28
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****£2.4M**
£2.4M/yr · 1.6M searches
**Price range**
**Great****£13.73–£36.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£20.60**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,676.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, aesop body wash is a £2.4M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Nov–Dec. Verdict: Launch it — 60/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£2.1M–£2.6M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **159 days**
## **Competition**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 86%
**Open market**
**0%**
- Molton Brown80% - Salt & Stone15% - Amorbella5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — +2.0% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 10.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/aesop-body-wash/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£95K8%£190K12%£286K16%£381K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 34 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Molton Brown Re-Charge Black Pepper Bath & Shower Gel 300 ml**Molton Brown**£18.44**4.8★4,561 rev](https://www.amazon.co.uk/dp/B0BZ8JR62Y) [2**Molton Brown Discovery Body Care Collection**Molton Brown**£17.81**4.7★1,829 rev](https://www.amazon.co.uk/dp/B0DNMJVTPN) [3**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver**Salt & Stone**£16.39**4.0★15,997 rev](https://www.amazon.co.uk/dp/B08WYXNVQ7) [4**Molton Brown Dark Leather Bath & Shower Gel 300 ml**Molton Brown**£17.94**4.7★3,670 rev](https://www.amazon.co.uk/dp/B0BZ8GYZHP) [5**Molton Brown Coastal Cypress & Sea Fennel Bath & Shower Gel 300 ml**Molton Brown**£19.04**4.8★649 rev](https://www.amazon.co.uk/dp/B0BZ8M64M2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Molton Brown Carry On Set Body & Hair Care Set & Mini Travel Bag 12 x 30 ml**Molton Brown**£15.13**4 rev2mo ago](https://www.amazon.co.uk/dp/B0H1MRCX1J) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Black Rose & Oud**Salt & Stone**£16.18**15,997 rev11mo ago](https://www.amazon.co.uk/dp/B0DLX92N5M) [**Molton Brown Bluebell & Wild Strawberry Bath & Shower Gel 300 ml**Molton Brown**£18.22**236 rev1y ago](https://www.amazon.co.uk/dp/B0DVMK5PZT) [**Molton Brown Discovery Body Care Collection**Molton Brown**£17.81**1,829 rev1y ago](https://www.amazon.co.uk/dp/B0DNMJVTPN) [**Molton Brown Stocking Filler Gift Set**Molton Brown**£35.10**233 rev1y ago](https://www.amazon.co.uk/dp/B0D73RV427)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Molton Brown Carry On Set Body & Hair Care Set & Mini Travel Bag 12 x 30 ml**Molton Brown**£15.13**4.4★**▲ 536%**](https://www.amazon.co.uk/dp/B0H1MRCX1J) [**Joyaria Bamboo Viscose Sleepwear for Women Long Sleeve Pjs Sleep Set**Amorbella**£32.53**4.4★**▲ 468%**](https://www.amazon.co.uk/dp/B0C6D5XHJZ) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Black Rose & Oud**Salt & Stone**£16.18**4.0★**▲ 205%**](https://www.amazon.co.uk/dp/B0DLX92N5M) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver**Salt & Stone**£16.39**4.0★**▲ 111%**](https://www.amazon.co.uk/dp/B08WYXNVQ7) [**Salt & Stone Body Mist | Santal & Vetiver | Skincare Infused Hair & Body Spray for Women and Men | Hydrating Fragrance with Glycerin and Red Algae | Vegan Cruelty Free 3.4 fl oz**Salt & Stone**£36.50**3.7★**▲ 100%**](https://www.amazon.co.uk/dp/B0CV4B2HZS)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Beautiful Fragrance”*
**Quality-Overall**13%
*“Good product as expected”*
**Value For Money**8%
*“Worth to buy”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Gifting Purpose**2%
*“ideal for a present”*
**Color**2%
*“Molton brown good product”*
**Lather**2%
*“The gel lathers well”*
**Durability**1%
*“Lasts well”*
**Ease Of Use**1%
*“Beautiful to use”*
**Soft Feel**1%
*“skin after use soft highly recommended”*
### **What buyers complain about **
**Smell**25%
*“no scent”*
**Value For Money**21%
*“VERY overpriced”*
**Durability**4%
*“doesnt last”*
**Color**4%
*“Somethings not right here I've bought it for years it should be pink”*
**Allergies**3%
*“causes rash”*
**Size-Overall**2%
*“Bottle could have been bigger”*
**Adhesion/Stickiness**2%
*“Now I have to deal with a sticky bottle”*
**Residue**2%
*“Once removed, this left a horrible sticky residue which has been a real problem to remove - even using nail varnish remover”*
**Oily/Greasy**2%
*“Not for me its too oily”*
**Protection**2%
*“For me, it offered little to no protection at all — I started noticing odour much sooner than expected”*
### **Top return reasons **
**Smell**35%
**Size-Overall**18%
**Leak-Proof**11%
**Color**6%
**Functionality-Overall**5%
**Value For Money**5%
**Product Condition**4%
**Adhesion/Stickiness**3%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is aesop body wash profitable to sell on Amazon United Kingdom?**
- The niche generates £2.4M/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Launch it (60/100).
- **How competitive is the aesop body wash niche?**
- 3 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in aesop body wash?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.4%.
- **When does demand for aesop body wash peak?**
- Demand peaks in Jun–Jul–Nov–Dec; the busiest month runs 10.4× the quietest.
- **What does it cost to enter the aesop body wash niche?**
- Listings span £13.73–£36.50; the average listing price is £20.60 (sweet spot $15–$100). The average incumbent carries 2,676 reviews — the moat a new listing must climb.
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