---
title: "Adapalene Gel — £387K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/adapalene-gel"
last_updated: "2026-08-09T12:47:24.122Z"
locale: en
meta:
description: "Niche score 45/100 · £387K/yr market · 272K searches/yr · £12.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £387K/yr market · 272K searches/yr · £12.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adapalene Gel — £387K/yr Amazon UK Niche (2026) - Flapen"
---
# **adapalene gel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 18Conversion 94Competition 35Returns 99Price range 51Avg price 52Brand share 0Review moat 23Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£387K**
£387K/yr · 272K searches
**Avg price**
**Good****£12.21**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.17–£27.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,178.28**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, adapalene gel is a £387K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adapalene gel market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£366K–£488K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#192**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- La Roche-Posay80% - Neutrogena18% - Acnecide3%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -14.6% search growth over the last 90 days.
8K6KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/adapalene-gel/trend)
## **Top adapalene gel search terms**
- **la roche posay effaclar**104K/yr-26.3%12.0% conv. - **effaclar**21K/yr+40.7%10.0% conv. - **effaclar duo**19K/yr-22.6%9.6% conv. - **neutrogena clear and defend**16K/yr-14.4%11.5% conv. - **la roche posay effaclar duo**14K/yr-3.2%12.3% conv. - **acne moisturiser**15K/yr-42.3%3.3% conv. - **la roche posay effaclar duo m**7K/yr+17.1%13.8% conv. - **moisturiser for acne prone skin**14K/yr-53.4%3.2% conv. - **neutrogena face cream**11K/yr-28.7%5.4% conv. - **la roche posay adapalene gel**4K/yr+98.2%0.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/adapalene-gel/search-terms)
## **Top adapalene gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£39K20%£77K30%£116K40%£155K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml**La Roche-Posay**£12.80**4.6★6,227 rev](https://www.amazon.co.uk/dp/B0CGJLC8G9) [2**La Roche Posay Effaclar Purifying Foaming Gel for oily sensitive skin 400ml**La Roche-Posay**£14.08**4.6★47,525 rev](https://www.amazon.co.uk/dp/B003JSEGNC) [3**La Roche-Posay Effaclar Duo+M SPF30 Anti-Blemish Moisturiser Dual Action Mattifying Face Cream for Oily and Blemish-Prone Skin Reduces Appearance of Spots and Marks 40ml**La Roche-Posay**£13.58**4.6★3,849 rev](https://www.amazon.co.uk/dp/B06XXWTB1C) [4**Neutrogena Clear & Defend Face Wash (1x 200ml) Oil-Free Facial Cleanser for Spot-Prone Skin Facial Wash with Purifying 2% Salicylic Acid to Help Prevent Breakouts for Smoother Clearer Skin**Neutrogena**£3.39**4.5★8,864 rev](https://www.amazon.co.uk/dp/B074P9B5FF) [5**Neutrogena Clear and Defend Moisturiser 50 ml Oil-Free Daily Face Cream for Spot-Prone Skin with Purifying 0.5% Salicylic Acid to Help Prevent Breakouts for Smoother Softer & Clearer Skin**Neutrogena**£3.45**4.5★4,754 rev](https://www.amazon.co.uk/dp/B071XFFTF1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**La Roche-Posay Effaclar A.Z. Gel Cream Daily Moisturiser for Breakouts and Ageing with 10% Azelaic Acid Salicylic Acid Hyaluronic Acid 40ml**La Roche-Posay**£22.28**831 rev1y ago](https://www.amazon.co.uk/dp/B0DSLHJ9YC) [**La Roche-Posay Effaclar 3-Step Anti-Blemish Kit for Oily & Acne-Prone Skin**La Roche-Posay**£27.28**204 rev2y ago](https://www.amazon.co.uk/dp/B0CX26J2FB) [**La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml**La Roche-Posay**£12.80**6,227 rev2y ago](https://www.amazon.co.uk/dp/B0CGJLC8G9) [**La Roche-Posay Effaclar Duo+M SPF30 Anti-Blemish Moisturiser Dual Action Mattifying Face Cream for Oily and Blemish-Prone Skin Reduces Appearance of Spots and Marks 40ml**La Roche-Posay**£13.58**3,849 rev3y ago](https://www.amazon.co.uk/dp/B06XXWTB1C) [**La Roche-Posay Effaclar H Iso-biome Soothing Moisturiser Multi-Compensating Hydrating Cream for Oily Blemish-Prone Skin Fragilized by Drying Treatments 40ml**La Roche-Posay**£14.51**2,731 rev4y ago](https://www.amazon.co.uk/dp/B09WDRFSLN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena Visibly Clear Pink Grapefruit Facial Wash200ml**Neutrogena**£3.17**4.5★**▲ 261%**](https://www.amazon.co.uk/dp/B00694X030) [**Neutrogena Clear & Defend+ Face Wash (1x 200ml) Purifying Facial Wash for Acne-Prone Skin with Salicylic Acid and AHA/PHA Fragrance-Free Face for Spot-Prone Skin to Help Prevent Breakouts**Neutrogena**£3.69**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B09LDLJDXM) [**Effaclar Duo(+) Anti-Imperfections Treatment 40 ml**La Roche-Posay**£15.52**4.4★**▲ 53%**](https://www.amazon.co.uk/dp/B075FTCMYZ) [**La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml**La Roche-Posay**£12.43**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B00B4RJP72) [**La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml**La Roche-Posay**£12.80**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B0CGJLC8G9)
**~~View all trending →~~**
## **What buyers say about adapalene gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Good moisturiser”*
**Suitability Combination Skin**13%
*“Fabulous gentle on sensitive skin”*
**Quality-Overall**12%
*“Nice product as expected”*
**Value For Money**8%
*“Excellent value for money”*
**Soft Feel**5%
*“Smooth and soft skin”*
**Cleansing**4%
*“Best cleanser”*
**Suitability Dry Skin**4%
*“The best for dry skin”*
**Smell**4%
*“fresh feel without being too harsh or heavily scented”*
**Suitability Oily Skin**4%
*“Boon for oily skin”*
**Weight Light**3%
*“light cream”*
### **What buyers complain about **
**Allergies**17%
*“It gave me a rash”*
**Moist/Dry**10%
*“not very hydrating”*
**Skin Health**7%
*“when i say this made my skin burn i really do mean it because i used it in the morning after about 3 days of using it”*
**Suitability Oily Skin**6%
*“made my skin more oily that it was before”*
**Value For Money**5%
*“expensive”*
**Size-Overall**4%
*“Big”*
**Suitability Dry Skin**4%
*“I don't really bother pampering my skin as I find moisturisers very uncomfortable”*
**Symptom Reduction**4%
*“no improvement”*
**Smell**3%
*“No fragrance to product”*
**Oily/Greasy**3%
*“Doesnt make my face so oily after use”*
### **Top return reasons **
**Functionality-Overall**15%
**Quality-Overall**9%
**Suitability Combination Skin**9%
**Value For Money**8%
**Skin Health**7%
**Smell**7%
**Moist/Dry**6%
**Advertised Vs Actual Product**5%
**Suitability Dry Skin**5%
**Defective Material/Parts**4%
## **Common questions**
- **Is adapalene gel profitable to sell on Amazon United Kingdom?**
- The niche generates £387K/yr across 18 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the adapalene gel niche?**
- 3 brands and 86 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in adapalene gel?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Skin Health. The return rate is 0.1%.
- **What does it cost to enter the adapalene gel niche?**
- Listings span £3.17–£27.28; the average listing price is £12.21 (sweet spot $15–$100). The average incumbent carries 8,178 reviews — the moat a new listing must climb.
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