---
title: "Acetone — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/acetone"
last_updated: "2026-08-09T11:38:47.083Z"
locale: en
meta:
description: "Niche score 55/100 · £1.3M/yr market · 1.4M searches/yr. Prices mostly outside the sweet spot ($2.92–$8.26) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £1.3M/yr market · 1.4M searches/yr. Prices mostly outside the sweet spot ($2.92–$8.26) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Acetone — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **acetone**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.92–$8.26) keeps it on the watch list.
Market size 83Growth 42Conversion 97Competition 30Returns 99Price range 0Avg price 17Brand share 47Review moat 23Quality gap 52
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.3M**
£1.3M/yr · 1.4M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+13.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,773.18**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.02**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.92–£8.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, acetone is a £1.3M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **acetone market data**
- **Units sold / yr**
- **200K–250K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£1.2M–£1.5M**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **88%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**17%**
- MYLEE26% - NAIL HQ23% - Swindon Watersports10% - ICAN LONDON10% - JND7% - Palm Safe6% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.9% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/acetone/trend)
## **Top acetone search terms**
- **acetone**833K/yr+10.8%12.6% conv. - **acetone gel polish remover**206K/yr+17.8%16.1% conv. - **pure acetone**104K/yr+22.9%12.0% conv. - **100% acetone**86K/yr+19.9%12.6% conv. - **acetone for nails**51K/yr+6.9%14.1% conv. - **acetone nail polish remover**33K/yr+17.0%12.4% conv. - **acetone 1 litre**20K/yr+25.3%9.0% conv. - **nail polish remover acetone**12K/yr+48.7%9.7% conv. - **100% pure acetone**11K/yr+27.3%11.5% conv. - **nail varnish remover acetone**9K/yr+27.6%12.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/acetone/search-terms)
## **Top acetone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£133K20%£267K30%£400K40%£533K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nail HQ 100% Acetone Nail Polish Remover - 150ml - Express & Easy**NAIL HQ**£2.92**4.4★5,166 rev](https://www.amazon.co.uk/dp/B0CCVTRD74) [2**Mylee 100% Pure Acetone (600ml) - Gel Nail Polish Remover Maximum Strength Professional Soak-Off for UV/LED Acrylics Nail Tips & Glue - Made in the UK**MYLEE**£8.05**4.5★47,640 rev](https://www.amazon.co.uk/dp/B0182QGCJQ) [3**Mylee 100% Pure Acetone (300ml) - Gel Nail Polish Remover Maximum Strength Professional Soak-Off for UV/LED Acrylics Nail Tips & Glue - Made in the UK**MYLEE**£6.69**4.5★47,640 rev](https://www.amazon.co.uk/dp/B0182QCU7E) [4**Acetone - Nail Varnish Remover- Solvent & Degreaser - 1Litre - 1000ml**Swindon Watersports**£7.44**4.6★4,134 rev](https://www.amazon.co.uk/dp/B086SJ19TT) [5**JND 100% Pure Acetone 2 x 50ml (100ml Total) Soak-Off Gel Polish Acrylic Nails Nail Glue & Nail Polish Remover**JND**£3.48**4.1★11,731 rev](https://www.amazon.co.uk/dp/B086RV1MRZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nail Polish Remover: 180ml Acetone Gel Nail Polish Remover with Push-down Pump Enriched Removes for All Types of Nail Polish Gel Polish Nail Glue Acrylic Gels Nail Tip & Glue - Grape Scent**Glamonade**£8.26**34 rev4mo ago](https://www.amazon.co.uk/dp/B0GRNQSWRG) [**Glamonade Acetone Ultra-Powerful Nail Polish Remover: Professional Soak off Gel Nail Polish Remover Enriched with Natural Grape Seed Oil Acrylic Nail Glue Dip Powder for Home Salon 8 Fl Oz**Glamonade**£7.21**332 rev1y ago](https://www.amazon.co.uk/dp/B0F2447DGT) [**100pcs Foil Nail Wraps Gel Nail Polish Remover foil Wraps Gel Remover Wraps Nail Foils for gel Nails Nail Foil Wraps.**XMBYGEY**£2.95**256 rev1y ago](https://www.amazon.co.uk/dp/B0DMW58MQH) [**Palmsafe 500ML 100% Pure Acetone Super Strength Glue and Adhesive Remover Strips Paint Varnish Lacquer Degreases Tools and Equipment**Palm Safe**£6.30**826 rev1y ago](https://www.amazon.co.uk/dp/B0DLJG269S) [**Nail HQ 100% Acetone Nail Polish Remover - 150ml - Express & Easy**NAIL HQ**£2.92**5,166 rev2y ago](https://www.amazon.co.uk/dp/B0CCVTRD74)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nail Polish Remover: 180ml Acetone Gel Nail Polish Remover with Push-down Pump Enriched Removes for All Types of Nail Polish Gel Polish Nail Glue Acrylic Gels Nail Tip & Glue - Grape Scent**Glamonade**£8.26**4.1★**▲ 332%**](https://www.amazon.co.uk/dp/B0GRNQSWRG) [**ESNTL 100% Pure Acetone Nail Polish Remover | 400ml | Super Strength Formula | Removes Gel Acrylics Tips and Glues | Trusted by UK Beauty Salons (400ml)**ESNTL**£6.12**4.6★**▲ 105%**](https://www.amazon.co.uk/dp/B093L83QGN) [**Palmsafe 500ML 100% Pure Acetone Super Strength Glue and Adhesive Remover Strips Paint Varnish Lacquer Degreases Tools and Equipment**Palm Safe**£6.30**4.5★**▲ 85%**](https://www.amazon.co.uk/dp/B0DLJG269S) [**Hexeal Pure Acetone 1L 1L Bottle of 99.5% High Strength Acetone for Nail Polish & Nail Varnish Removal Professional Quality Gel Polish & Acrylic Soak Off & Removal**Hexeal**£6.90**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B09JGTKDS7) [**100pcs Foil Nail Wraps Gel Nail Polish Remover foil Wraps Gel Remover Wraps Nail Foils for gel Nails Nail Foil Wraps.**XMBYGEY**£2.95**4.2★**▲ 28%**](https://www.amazon.co.uk/dp/B0DMW58MQH)
**~~View all trending →~~**
## **What buyers say about acetone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**23%
*“As advertised”*
**Efficiency**13%
*“It performs very well”*
**Value For Money**12%
*“Good value for money”*
**Quality-Overall**11%
*“I think the bottle is great”*
**Ease Of Cleaning**8%
*“Keeps things clean”*
**Ease Of Use**7%
*“Easy to use”*
**Adhesion/Stickiness**4%
*“nail glue just as well”*
**Smell**3%
*“The smell of the product is not too overpowering”*
**Dispensing Mechanism**2%
*“Nice dispenser too”*
**Size-Overall**2%
*“Good size”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Did not work”*
**Leak-Proof**9%
*“began leaking through the bottle”*
**Size-Overall**8%
*“Its a fairly small bottle”*
**Quality-Overall**7%
*“Poor quality”*
**Ease Of Cleaning**6%
*“needs a lot rubbing”*
**Value For Money**6%
*“it isn't cheap”*
**Advertised Vs Actual Product**6%
*“Doesn't do what it claims”*
**Smell**5%
*“smells completely different”*
**Strength**4%
*“Not powerful at all”*
**Material Quality**3%
*“Acrylics are a NO”*
### **Top return reasons **
**Functionality-Overall**30%
**Leak-Proof**20%
**Size-Overall**12%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Quality-Overall**4%
**Strength**3%
**Defective Material/Parts**3%
**Smell**2%
**Dilute/Watery**2%
## **Common questions**
- **Is acetone profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the acetone niche?**
- 12 brands and 14 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in acetone?**
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Size-Overall. The return rate is 0.2%.
- **When does demand for acetone peak?**
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the acetone niche?**
- Listings span £2.92–£8.26; the average listing price is £6.02 (sweet spot $15–$100). The average incumbent carries 7,773 reviews — the moat a new listing must climb.
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