---
title: "100ml Sun Cream — £92K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/100ml-sun-cream"
last_updated: "2026-08-09T09:53:25.286Z"
locale: en
meta:
description: "Niche score 53/100 · £92K/yr market · 269K searches/yr. Prices mostly outside the sweet spot ($2.14–$11.26) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £92K/yr market · 269K searches/yr. Prices mostly outside the sweet spot ($2.14–$11.26) keeps it on the watch list. Data updated Jul 2026."
"og:title": "100ml Sun Cream — £92K/yr Amazon UK Niche (2026) - Flapen"
---
# **100ml sun cream**
**Worth a look**
Shows demand growing +284.4% this quarter, but prices mostly outside the sweet spot ($2.14–$11.26) keeps it on the watch list.
Market size 23Growth 100Conversion 70Competition 64Returns 100Price range 0Avg price 15Brand share 7Review moat 56Quality gap 42
**Growth**
**Incredible****+284.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,269.84**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£92K**
£92K/yr · 269K searches
**Avg price**
**Bad****£5.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.14–£11.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, 100ml sun cream is a £92K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **100ml sun cream market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£80K–£107K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **48%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**160**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**2%**
- Malibu67% - Nivea Sun13% - Garnier10% - Calypso5% - P203% - Shengqialun1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +284.4% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/100ml-sun-cream/trend)
## **Top 100ml sun cream search terms**
- **100ml sun cream**63K/yr+355.4%5.1% conv. - **travel size sunscreen**33K/yr+368.8%3.4% conv. - **travel sun cream**33K/yr+167.9%5.6% conv. - **sun cream 100ml**19K/yr+378.1%5.9% conv. - **mini sun cream**16K/yr+269.9%4.8% conv. - **travel sun cream 100ml**13K/yr+297.2%6.7% conv. - **travel sunscreen**11K/yr+231.6%3.5% conv. - **sun cream travel size**9K/yr+304.8%5.8% conv. - **sunscreen 100ml**9K/yr+302.3%4.7% conv. - **travel size sun cream**9K/yr+216.8%3.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/100ml-sun-cream/search-terms)
## **Top 100ml sun cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£7K12%£11K16%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Malibu Sun SPF 30 Lotion High Protection Sun Cream Moisturising Body Lotion with Vitamin E and Aloe Vera Water Resistant 100ml**Malibu**£3.90**4.3★1,305 rev](https://www.amazon.co.uk/dp/B07DWJXR18) [2**Malibu Sun SPF 50 Lotion Very High Protection Sun Cream Water Resistant Vitamin E and Aloe Vera Extract 100ml**Malibu**£4.04**4.5★1,426 rev](https://www.amazon.co.uk/dp/B00KS9GN3Q) [3**NIVEA Sun Kids Protect & Care To Go SPF 50+ Lotion (50ml) Moisturising Kids Sun Cream Immediately Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Formula**Nivea Sun**£3.13**4.8★583 rev](https://www.amazon.co.uk/dp/B0D1HX283S) [4**Malibu Sun SPF 20 Lotion Medium Protection Sun Cream Water Resistant Vitamin Enriched 100ml**Malibu**£2.61**4.6★631 rev](https://www.amazon.co.uk/dp/B0099ROSIA) [5**Malibu Sun Travel Essentials with SPF 30 & 50 and After-sun 3 x 100ml**Malibu**£7.74**4.5★2,573 rev](https://www.amazon.co.uk/dp/B0D2P4CCK9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Malibu Sun SPF 50 Lotion Spray High Protection Sun Cream Spray Vitamin Enriched Moisturising Sunscreen Lotion for Body Water Resistant 100ml**Malibu**£3.73**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GWRQZ1N5) [**Garnier Ambre Solaire Sun Cream Spray Over Makeup Super UV Protection Mist SPF50+ with Hyaluronic Acid and Vitamin E Light Texture Invisible Finish Non-Greasy Hydrates Skin 75ml**Garnier**£5.80**549 rev1y ago](https://www.amazon.co.uk/dp/B0DGGFCHCK) [**Garnier Ambre Solaire Face SPF Invisible Protect Dry Mist SPF 30 Fast Absorbing High UVA & UVB Protection Water Resistant Invisible Finish Non-Sticky 150ml**Garnier**£5.53**528 rev1y ago](https://www.amazon.co.uk/dp/B0DGGG4YYM) [**Garnier Ambre Solaire Sun Cream SPF 30 Hydra 24 Hour Protect High Protection UVB & UVA Hydrating Sun Lotion Enriched with Vitamin E Water Resistant Non-Greasy Fast Absorbing 150ml**Garnier**£5.50**92 rev1y ago](https://www.amazon.co.uk/dp/B0DGGCYSNT) [**Malibu Sun Travel Essentials with SPF 30 & 50 and After-sun 3 x 100ml**Malibu**£7.74**2,573 rev2y ago](https://www.amazon.co.uk/dp/B0D2P4CCK9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Malibu Sun SPF 50 Lotion Spray High Protection Sun Cream Spray Vitamin Enriched Moisturising Sunscreen Lotion for Body Water Resistant 100ml**Malibu**£3.73**5.0★**▲ 102%**](https://www.amazon.co.uk/dp/B0GWRQZ1N5) [**Garnier Ambre Solaire Face SPF Invisible Protect Dry Mist SPF 30 Fast Absorbing High UVA & UVB Protection Water Resistant Invisible Finish Non-Sticky 150ml**Garnier**£5.53**4.6★**▲ 99%**](https://www.amazon.co.uk/dp/B0DGGG4YYM) [**Garnier Ambre Solaire Sun Cream SPF 30 Hydra 24 Hour Protect High Protection UVB & UVA Hydrating Sun Lotion Enriched with Vitamin E Water Resistant Non-Greasy Fast Absorbing 150ml**Garnier**£5.50**4.7★**▲ 95%**](https://www.amazon.co.uk/dp/B0DGGCYSNT) [**Garnier Ambre Solaire Sun Cream SPF 50+ Sensitive Advanced Sunscreen High Protect Water Resistant Non-Greasy No White Marks Hypoallergenic Fragrance-Free UVA UVB Protect with Ceramide 175ml**Garnier**£5.05**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B0BVG4N9NR) [**Malibu Sun Travel Essentials with SPF 8 & 20 Sun Cream & After Sun**Malibu**£6.65**4.5★**▲ 54%**](https://www.amazon.co.uk/dp/B0D2P4LJB9)
**~~View all trending →~~**
## **What buyers say about 100ml sun cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Good Value”*
**Quality-Overall**10%
*“Build quality of the bottle is fine”*
**Smell**9%
*“a very pleasing smell”*
**Ease Of Use**9%
*“Easy to use”*
**Protection**8%
*“Excellent protection”*
**Ease Of Application**7%
*“Applies really nicely”*
**Size-Overall**6%
*“Great size”*
**Advertised Vs Actual Product**5%
*“Just as described”*
**Suitability Combination Skin**5%
*“Good for sensitive skin”*
**Suitability Hot Weather**3%
*“feels comfortable even in warm weather”*
### **What buyers complain about **
**Size-Overall**16%
*“The spray is quite wide”*
**Value For Money**8%
*“Waste of Money”*
**Adhesion/Stickiness**5%
*“Havent used it yet tried it did feel sticky though girl said wasnt”*
**Allergies**4%
*“Have Allergies”*
**Oily/Greasy**4%
*“I would say its still greasy because it doesn't soak in”*
**Functionality-Overall**4%
*“the aerosol stopped working was useless”*
**Advertised Vs Actual Product**4%
*“It's my fault for not reading the description properly”*
**Protection**3%
*“I do not recommend this because you think you are protecting your skin”*
**Leak-Proof**3%
*“Firstly, one of the bottles had leaked inside the bag it arrived in”*
**Suitability Hot Weather**3%
*“even when its not been sunny as UV is still around”*
### **Top return reasons **
**Size-Overall**60%
**Language Issues**20%
**Leak-Proof**10%
**Advertised Vs Actual Product**10%
## **Common questions**
- **Is 100ml sun cream profitable to sell on Amazon United Kingdom?**
- The niche generates £92K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +284.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 100ml sun cream niche?**
- 8 brands and 160 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in 100ml sun cream?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.0%.
- **When does demand for 100ml sun cream peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.5× the quietest.
- **What does it cost to enter the 100ml sun cream niche?**
- Listings span £2.14–£11.26; the average listing price is £5.33 (sweet spot $15–$100). The average incumbent carries 1,270 reviews — the moat a new listing must climb.
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