---
title: "Trend — 100ml spray bottles - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/100ml-spray-bottles/trend"
last_updated: "2026-08-09T11:49:24.688Z"
locale: en
meta:
  description: "Niche score 50/100 · £39K/yr market · 81K searches/yr. Prices mostly outside the sweet spot ($2.53–$6.40) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £39K/yr market · 81K searches/yr. Prices mostly outside the sweet spot ($2.53–$6.40) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 100ml spray bottles - Flapen"
---

# **100ml spray bottles**

**Worth a look**

Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.53–$6.40) keeps it on the watch list.

Market size 10Growth 68Conversion 89Competition 25Returns 99Price range 0Avg price 13Brand share 58Review moat 69Quality gap 58

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****753**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+49.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£4.50**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£39K**

£39K/yr · 81K searches

**Price range**

**Bad****£2.53–£6.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend