---
title: "100ml Spray Bottles — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/100ml-spray-bottles"
last_updated: "2026-08-09T08:05:11.851Z"
locale: en
meta:
description: "Niche score 50/100 · £39K/yr market · 81K searches/yr. Prices mostly outside the sweet spot ($2.53–$6.40) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £39K/yr market · 81K searches/yr. Prices mostly outside the sweet spot ($2.53–$6.40) keeps it on the watch list. Data updated Jul 2026."
"og:title": "100ml Spray Bottles — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **100ml spray bottles**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.53–$6.40) keeps it on the watch list.
Market size 10Growth 68Conversion 89Competition 25Returns 99Price range 0Avg price 13Brand share 58Review moat 69Quality gap 58
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****753**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+49.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.50**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£39K**
£39K/yr · 81K searches
**Price range**
**Bad****£2.53–£6.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 100ml spray bottles is a £39K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **100ml spray bottles market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£45K–£56K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**20 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**26%**
- jeufun21% - Qosea20% - ILLUVA14% - Hanyousheng11% - SHENLONG4% - Solihigh4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +49.3% search growth over the last 90 days.
2K2KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/100ml-spray-bottles/trend)
## **Top 100ml spray bottles search terms**
- **100ml spray bottles**34K/yr+40.0%9.7% conv. - **small spray bottles 100ml**16K/yr+23.7%9.0% conv. - **100ml spray bottle**8K/yr+87.8%7.9% conv. - **spray bottle 100ml**6K/yr+42.9%7.6% conv. - **travel spray bottle 100ml**6K/yr+48.3%10.9% conv. - **spray bottles 100ml**4K/yr+84.6%10.2% conv. - **100 ml spray bottle**3K/yr+62.8%10.1% conv. - **100ml travel bottles spray**3K/yr+363.0%12.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/100ml-spray-bottles/search-terms)
## **Top 100ml spray bottles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Travel Bottles 3pcs Mini Spray Bottles Atomiser Spray Bottle Reusable Plastic Mini Travel Sprayer Bottles Set Small Refillable Containers for Traveling Cosmetic Perfume Essential oil(20ml)**jeufun**£2.56**4.3★526 rev](https://www.amazon.co.uk/dp/B0BZTY3DX1) [2**Spray Bottles 1.69oz/50ml 3.38oz/100ml Clear Empty Fine Mist Plastic Mini Travel Bottle Set Small Refillable Containers with Labels (3pcs 50ml)**Qosea**£3.34**4.4★3,730 rev](https://www.amazon.co.uk/dp/B08D9DTN23) [3**ILLUVA 100ml Small Spray Bottle Empty Clear Fine Mist Spray Bottles Plastic Travel Atomiser Bottle Set Refillable Liquid Containers for Make-up Cosmetic Hair**ILLUVA**£5.27**4.5★4,759 rev](https://www.amazon.co.uk/dp/B07VQXSZ8J) [4**Hanyousheng Spray Bottle Plastic Refillable Spray Bottle 4 Pieces 100ml Atomiser Spray Bottle Transparent Fine Mist Spray Bottle Spray Bottle Set for Cleaning Perfume with 2 Pieces Funnel**Hanyousheng**£5.22**4.5★2,729 rev](https://www.amazon.co.uk/dp/B085M77CXM) [5**SHENLONG 3pcs Spray Bottle Set Transparent Fine Mist Sprayer Bottles Reusable Plastic Mini Travel Sprayer Bottles Set Small Refillable Containers for Traveling Cosmetic Perfume Lotion(20ML)**SHENLONG**£2.53**4.4★83 rev](https://www.amazon.co.uk/dp/B0BZTX5YCY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZHIHUITL Spray Bottle 4pcs Travel Bottles Travel Spray Bottle Fine Mist Clear Spray Bottle Refillable container empty mini bottle for Toiletries Perfume Toners Rose Water Cosmetics (20ml)**ZHIHUITL**£2.87**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GWV1VWTR) [**Solbrezeni 2Pcs Small Spray Bottles Refillable Portable Travel Bottles 100ml Travel Bottle Sprays Bottle for Hair Clear MistBottles for Toiletries and Cosmetics Skincare Perfume (2pcs 100ml)**Solbrezeni**£5.60**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G4MXJV69) [**SEPVEL 100ml Spray Bottles 3 Pack Mist Travel Bottles Set for Hair Skincare Plants Cleaning with Ultra Fine Continuous Spray Bottle and Dust Cap Travel Bottle**SEPVEL**£5.48**13 rev9mo ago](https://www.amazon.co.uk/dp/B0FX3PYP9G) [**Solihigh 3 Pack Small Spray Bottle 100 ml Fine Mist Mini Plastic Spray Bottle for Travel Refillable Make Up Atomizer Spray Bottle Leak Proof**Solihigh**£6.40**27 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGLTP9C) [**Flankor Small Spray Bottles - 4 Pack Fine Mist Atomiser Empty Travel Spray Bottles for Traveling Make-up Skincare Cleaning (100ml)**Flankor**£5.05**12 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7M2MR5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZHIHUITL Spray Bottle 4pcs Travel Bottles Travel Spray Bottle Fine Mist Clear Spray Bottle Refillable container empty mini bottle for Toiletries Perfume Toners Rose Water Cosmetics (20ml)**ZHIHUITL**£2.87**5.0★**▲ 170%**](https://www.amazon.co.uk/dp/B0GWV1VWTR) [**SOPSTUO 100ml Spray Bottles - 4 Pack Fine Mist Atomiser Empty Travel Spray Bottles for Toiletries Perfume Toners Rose Water Cosmetics**SOPSTUO**£5.09**4.2★**▲ 113%**](https://www.amazon.co.uk/dp/B0DF6DBLXN) [**Flankor Small Spray Bottles - 4 Pack Fine Mist Atomiser Empty Travel Spray Bottles for Traveling Make-up Skincare Cleaning (100ml)**Flankor**£5.05**4.8★**▲ 106%**](https://www.amazon.co.uk/dp/B0FL7M2MR5) [**Solbrezeni 2Pcs Small Spray Bottles Refillable Portable Travel Bottles 100ml Travel Bottle Sprays Bottle for Hair Clear MistBottles for Toiletries and Cosmetics Skincare Perfume (2pcs 100ml)**Solbrezeni**£5.60**5.0★**▲ 102%**](https://www.amazon.co.uk/dp/B0G4MXJV69) [**Fine Mist Spray Bottles 5 Pack 100ML Clear Refillable Plastic Travel Spray Bottles**SYJINHUASY**£4.33**4.3★**▲ 84%**](https://www.amazon.co.uk/dp/B0CZQQV85L)
**~~View all trending →~~**
## **What buyers say about 100ml spray bottles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Spray/Flow**32%
*“Good little sprayer”*
**Quality-Overall**11%
*“Nice quality spray bottle and looks good”*
**Advertised Vs Actual Product**10%
*“Does the Job”*
**Ease Of Use**9%
*“Easy to use”*
**Size-Overall**7%
*“Fit for purpose”*
**Value For Money**7%
*“Good for the price”*
**Leak-Proof**3%
*“Havent had any leaks”*
**Durability**3%
*“Good durable quality”*
**Strength**2%
*“Sturdy”*
**Efficiency**2%
*“Works perfectly with the multi surface cleaner I already have”*
### **What buyers complain about **
**Spray/Flow**21%
*“Sprayer didnt work”*
**Size-Overall**17%
*“It may look big in the picture”*
**Durability**15%
*“Broke after a few uses”*
**Quality-Overall**10%
*“Bottles not good quality”*
**Functionality-Overall**5%
*“less controlled then stops completely”*
**Leak-Proof**4%
*“Leaks”*
**Advertised Vs Actual Product**3%
*“Misleading picture”*
**Strength**2%
*“Flimsy, hard to use, breaks easily”*
**Value For Money**1%
*“Over priced for this size”*
**Grip**1%
*“hard to grip”*
### **Top return reasons **
**Size-Overall**53%
**Spray/Flow**15%
**Quality-Overall**7%
**Functionality-Overall**5%
**Advertised Vs Actual Product**4%
**Leak-Proof**3%
**Durability**3%
**Compatibility-Overall**2%
**Strength**2%
**Touch/Button Controls**1%
## **Common questions**
- **Is 100ml spray bottles profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 20 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +49.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the 100ml spray bottles niche?**
- 20 brands and 24 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in 100ml spray bottles?**
- Top complaints mined from reviews: Spray/Flow, Size-Overall, Durability. The return rate is 0.2%.
- **When does demand for 100ml spray bottles peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the 100ml spray bottles niche?**
- Listings span £2.53–£6.40; the average listing price is £4.50 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.
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