---
title: "Beauty on Amazon United Kingdom — £62.8M/yr Across 106 Niches - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty"
last_updated: "2026-07-19T22:56:32.415Z"
locale: en
meta:
  description: "Market analysis of Beauty on Amazon United Kingdom: 106 niches tracked, £62.8M/yr of combined demand, each niche scored with a launch verdict."
  "og:description": "Market analysis of Beauty on Amazon United Kingdom: 106 niches tracked, £62.8M/yr of combined demand, each niche scored with a launch verdict."
  "og:title": "Beauty on Amazon United Kingdom — £62.8M/yr Across 106 Niches - Flapen"
---

# **Beauty**

£62.8M/yr of tracked demand across 106 niches on Amazon United Kingdom (median 90-day growth +1.8%) — led by deodorant for men at 65/100.

#3 of 3 tracked United Kingdom categories · 16% of the tracked market

**Niches tracked**

**106**

Data through 2026-07-12

**Market / yr**

**£62.8M**

across tracked niches

**Median growth (90d)**

**+1.8%**

search volume vs the prior quarter

**Launch-ready**

**9**

niches that clear our launch bar

**9** of 106 tracked niches clear our launch bar.

[Launch it **9**](https://flapen.com/research/niches?market=uk&categories=uk:117333031&verdict=launch "See these niches in the workspace") [ Worth a look **52**](https://flapen.com/research/niches?market=uk&categories=uk:117333031&verdict=watch "See these niches in the workspace") [ Skip it **45**](https://flapen.com/research/niches?market=uk&categories=uk:117333031&verdict=skip "See these niches in the workspace")

**Signals**[** Trending **31](https://flapen.com/research/niches?market=uk&categories=uk:117333031&signal=trending) [** Low Competition **55](https://flapen.com/research/niches?market=uk&categories=uk:117333031&signal=low_competition)** Quality Gap **0** High Returns **0 [** High Price **2](https://flapen.com/research/niches?market=uk&categories=uk:117333031&signal=high_price) [** Out of Stock **2](https://flapen.com/research/niches?market=uk&categories=uk:117333031&signal=out_of_stock)

## **Where the money is**

Yearly tracked market size by niche

Top 100 of 105 niches by market size shown ## **Top picks**The strongest niches we track in Beauty**Launch it**### [deodorant for men](https://flapen.com/research/uk/beauty/deodorant-for-men) A $2.1M/yr market growing +32.0% this quarter with returns at 0.0% — clears our launch bar.<dl><dt>**Market/yr**</dt><dd>**£2.1M**</dd><dt>**Growth 90d**</dt><dd>**+32.0%**</dd><dt>**Top-5 clicks**</dt><dd>**33%**</dd><dt>**Rating**</dt><dd>**4.6★**</dd></dl>[**~~Read the full verdict → ~~**](https://flapen.com/research/uk/beauty/deodorant-for-men)**Worth a look**### [soap flowers](https://flapen.com/research/uk/beauty/soap-flowers) Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.<dl><dt>**Market/yr**</dt><dd>**£2.4M**</dd><dt>**Growth 90d**</dt><dd>**-46.6%**</dd><dt>**Top-5 clicks**</dt><dd>**49%**</dd><dt>**Rating**</dt><dd>**4.2★**</dd></dl>[**~~Read the full verdict → ~~**](https://flapen.com/research/uk/beauty/soap-flowers)**Launch it**### [shower gel](https://flapen.com/research/uk/beauty/shower-gel) A $2.2M/yr market growing +18.4% this quarter with returns at 0.1% — clears our launch bar.<dl><dt>**Market/yr**</dt><dd>**£2.2M**</dd><dt>**Growth 90d**</dt><dd>**+18.4%**</dd><dt>**Top-5 clicks**</dt><dd>**40%**</dd><dt>**Rating**</dt><dd>**4.7★**</dd></dl>[**~~Read the full verdict → ~~**](https://flapen.com/research/uk/beauty/shower-gel) ## **Opportunity map**Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentratedGrowth 90ddeodorant for mensoap flowersshower gelLaunch it Worth a look Skip it1 niche missing data not plotted ## **Demand & seasonality**Weekly Amazon search volume, last 104 weeks — median niche search growth of +1.8% over the last 90 days.6.0M4.0MSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Nov, Dec · busiest ÷ quietest = 3.5× ## **Movers — rising vs cooling niches by 90-day growth**### **Rising**#NameGrowth (90d)1 [sweat](https://flapen.com/research/uk/beauty/sweat) £795K/yr**↑88.9%**2 [wild deodorant refill only](https://flapen.com/research/uk/beauty/wild-deodorant-refill-only) £361K/yr**↑75.6%**3 [loreal men expert deodorant](https://flapen.com/research/uk/beauty/loreal-men-expert-deodorant) £372K/yr**↑41.1%**4 [body wipes](https://flapen.com/research/uk/beauty/body-wipes) £382K/yr**↑40.1%**5 [mens moisturiser](https://flapen.com/research/uk/beauty/mens-moisturiser) £318K/yr**↑34.8%**### **Cooling**#NameGrowth (90d)1 [shower steamers](https://flapen.com/research/uk/beauty/shower-steamers) £386K/yr**↓50.6%**2 [soap flowers](https://flapen.com/research/uk/beauty/soap-flowers) £2.4M/yr**↓46.6%**3 [bath bombs for kids](https://flapen.com/research/uk/beauty/bath-bombs-for-kids) £719K/yr**↓41.7%**4 [exfoliating towel](https://flapen.com/research/uk/beauty/exfoliating-towel) £595K/yr**↓40.8%**5 [lavender bath salts](https://flapen.com/research/uk/beauty/lavender-bath-salts) £432K/yr**↓37.2%**## **Niches**106 tracked | **#** | **Niche** | **Verdict** | **Score** | **Market/yr** | **90d** | **Top 5** | **Rating** | **Price** |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | [**deodorant for men**](https://flapen.com/research/uk/beauty/deodorant-for-men) Low returns (0.0%) | **Launch it** | **65** | £2.1M | **+32.0%** | 33% | 4.6★ | £5.97 | | 2 | [**soap flowers**](https://flapen.com/research/uk/beauty/soap-flowers) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **62** | £2.4M | **-46.6%** | 49% | 4.2★ | £16.99 | | 3 | [**shower gel**](https://flapen.com/research/uk/beauty/shower-gel) Low returns (0.1%) | **Launch it** | **62** | £2.2M | **+18.4%** | 40% | 4.7★ | £3.95 | | 4 | [**exfoliating glove**](https://flapen.com/research/uk/beauty/exfoliating-glove) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **62** | £420K | **+34.2%** | 42% | 4.5★ | £4.58 | | 5 | [**bath bombs**](https://flapen.com/research/uk/beauty/bath-bombs) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **61** | £1.2M | **-32.8%** | 30% | 4.5★ | £9.26 | | 6 | [**roll on deodorant for men**](https://flapen.com/research/uk/beauty/roll-on-deodorant-for-men) Low returns (0.0%) | **Launch it** | **61** | £944K | **+22.6%** | 45% | 4.6★ | £8.70 | | 7 | [**dr squatch deodorant uk**](https://flapen.com/research/uk/beauty/dr-squatch-deodorant-uk) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **61** | £453K | **+8.7%** | 36% | 4.1★ | £20.48 | | 8 | [**aesop body wash**](https://flapen.com/research/uk/beauty/aesop-body-wash) Low returns (0.4%) | **Launch it** | **60** | £2.4M | **+2.0%** | 42% | 4.6★ | £20.60 | | 9 | [**hand sanitiser**](https://flapen.com/research/uk/beauty/hand-sanitiser) Low returns (0.1%) | **Launch it** | **60** | £1.1M | **+4.1%** | 45% | 4.5★ | £6.55 | | 10 | [**loofah**](https://flapen.com/research/uk/beauty/loofah) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **60** | £528K | **+1.6%** | 46% | 4.3★ | £5.65 | [**Explore all 106 niches **](https://flapen.com/research/niches?market=uk&categories=uk:117333031)