---
title: "Weaning Set — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/weaning-set"
last_updated: "2026-08-11T03:41:00.449Z"
locale: en
meta:
description: "Niche score 45/100 · £157K/yr market · 461K searches/yr · £15.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £157K/yr market · 461K searches/yr · £15.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Weaning Set — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **weaning set**
**Skip it**
Soft demand (-7.3% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 21Conversion 28Competition 52Returns 97Price range 44Avg price 76Brand share 49Review moat 27Quality gap 43
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.21**
avg listing price — sweet spot $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£5.18–£22.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£157K**
£157K/yr · 461K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,757.41**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, weaning set is a £157K/yr Amazon United Kingdom market (461K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **weaning set market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£152K–£190K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**21%**
- o'doe28% - Indique20% - Yum Yum's11% - vacvad9% - PandaEar8% - TummyTots4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/baby-products/weaning-set/trend)
## **Top weaning set search terms**
- **weaning set**177K/yr-5.4%1.8% conv. - **baby weaning set**126K/yr-5.4%1.8% conv. - **baby feeding set**52K/yr-7.8%1.2% conv. - **silicone baby feeding set**20K/yr-5.6%1.2% conv. - **baby plates and bowls sets**18K/yr-19.2%1.1% conv. - **baby silicone feeding set**8K/yr+1.8%1.5% conv. - **silicone weaning set**8K/yr+2.9%1.5% conv. - **baby plate set**8K/yr-10.0%1.3% conv. - **baby dinner sets**7K/yr-16.1%0.8% conv. - **baby eating set**7K/yr-19.5%1.5% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/weaning-set/search-terms)
## **Top weaning set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£16K15%£24K20%£31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Indique Baby Weaning Set - 11 Pcs Silicone Baby Feeding Set with Suction Plate Weaning Kit with Adjustable Bib Fork Spoon Fruit Feeder & Toothbrush Ideal Weaning Set Baby Gift (Light Pink)**Indique**£17.53**4.3★123 rev](https://www.amazon.co.uk/dp/B0D96YZ441) [2**Odoe Baby Weaning Set 15 Pcs Silicone Baby Feeding Set with Suction Plate Bowl Bib Sippy Cup Fruit Feeder Freezer Tray Baby Plates and Bowls Set Pink BPA Free | 6M+**o'doe**£20.36**4.8★1,071 rev](https://www.amazon.co.uk/dp/B0B785H4VM) [3**Baby Weaning Set 11PCS Silicone Baby Plate with Suction Cup Silicone Baby Bib Spoon Fork & Sippy Cup Baby Tableware - Baby Dinnerware Set Baby Gifts & Presents (Blue)**vacvad**£18.44**4.6★170 rev](https://www.amazon.co.uk/dp/B0DM8ZJ2J3) [4**Yum Yums Baby 10 Pcs Pink Weaning Set - Complete Toddler Feeding Kit w/Sectioned Plate Suction Bowls Cutlery with Mouth Guard Straw Cup Bib & Mat - Non-Slip - for Toddlers & Baby Gift**Yum Yum's**£15.70**4.6★980 rev](https://www.amazon.co.uk/dp/B09QMTF827) [5**PandaEar Silicone Baby Feeding Set | 9PCS Baby Led Weaning Set | Baby Eating Set | Divided Suction Plate Bowl Bibs Sippy Cup with Baby Snack Container Spoons Forks (Pink)**PandaEar**£11.55**4.4★908 rev](https://www.amazon.co.uk/dp/B0CQQK9Z6G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TummyTots 12Pcs Blue Baby Weaning Set - Feeding Set w/Baby Bowls for Weaning Baby Plates with Suction Baby Cutlery Baby Spoons Weaning Spoons Toddler Plates Weaning Bib Sippy Cup - Baby Gifts**TummyTots**£16.79**11 rev7mo ago](https://www.amazon.co.uk/dp/B0G6XRH98N) [**Yunguui 5 Pcs Baby Bibs with Sleeves Waterproof Weaning Bib Toddler Apron 3-30 Months**Yunguui**£10.10**84 rev9mo ago](https://www.amazon.co.uk/dp/B0FVRZYC7Y) [**Yunguui 5 Pcs Baby Bibs with Sleeves Waterproof Weaning Bib Toddler Apron 3-30 Months**Yunguui**£9.98**84 rev9mo ago](https://www.amazon.co.uk/dp/B0FVRZSR8P) [**PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Linen Brown Tan)**PandaEar**£8.25**1,004 rev12mo ago](https://www.amazon.co.uk/dp/B0DJQKWRW7) [**Odoe Baby Weaning Set 15 Pcs Silicone Baby Feeding Set with Suction Plate Bowl Bib Sippy Cup Fruit Feeder Freezer Tray Baby Plates and Bowls Set Pink BPA Free | 6M+**o'doe**£20.36**1,071 rev1y ago](https://www.amazon.co.uk/dp/B0B785H4VM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TummyTots 12Pcs Blue Baby Weaning Set - Feeding Set w/Baby Bowls for Weaning Baby Plates with Suction Baby Cutlery Baby Spoons Weaning Spoons Toddler Plates Weaning Bib Sippy Cup - Baby Gifts**TummyTots**£16.79**4.5★**▲ 137%**](https://www.amazon.co.uk/dp/B0G6XRH98N) [**Indique Baby Weaning Set - 11 Pcs Silicone Baby Feeding Set with Suction Plate Weaning Kit with Adjustable Bib Fork Spoon Fruit Feeder & Toothbrush Ideal Weaning Set Baby Gift (Blue)**Indique**£17.52**4.3★**▲ 113%**](https://www.amazon.co.uk/dp/B0D96ZS3X7) [**Yunguui 5 Pcs Baby Bibs with Sleeves Waterproof Weaning Bib Toddler Apron 3-30 Months**Yunguui**£10.10**4.1★**▲ 87%**](https://www.amazon.co.uk/dp/B0FVRZYC7Y) [**PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Linen Brown Tan)**PandaEar**£8.25**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B0DJQKWRW7) [**ElecMotive Long Sleeve Bibs 3 Pack Waterproof Sleeved Bib Baby Toddler Soft Bib for 6-30 Months**ElecMotive**£7.35**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B0D8T9Y9PD)
**~~View all trending →~~**
## **What buyers say about weaning set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Excellent product”*
**Value For Money**14%
*“Worth it”*
**Ease Of Cleaning**8%
*“Perfect to keep baby clean”*
**Ease Of Use**7%
*“Easy to use”*
**Color**7%
*“Colour is cute”*
**Durability**4%
*“Durability is great”*
**Gifting Purpose**4%
*“Great baby gift”*
**Size-Overall**4%
*“Fits well”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Suction**3%
*“Really good suction, colour as described and good size”*
### **What buyers complain about **
**Adhesion/Stickiness**15%
*“Bowl and plate lost their stick within one day”*
**Quality-Overall**8%
*“Unfortunately I'm very disappointed by the quality of this bib”*
**Size-Overall**5%
*“Not all fit for purpose”*
**Smell**5%
*“Bad smell”*
**Color**5%
*“In fact, not a particularly nice shade of green”*
**Suction**5%
*“No suction”*
**Value For Money**5%
*“Not worth the money”*
**Leak-Proof**5%
*“Also the drinking cup and lid did not fit together properly and leaked”*
**Durability**4%
*“its so stuck together it broke the first time opening it”*
**Thickness**4%
*“everything else is rubbish silicone cutlery is way too thick for weaning a baby their mouths are only little”*
### **Top return reasons **
**Size-Overall**19%
**Color**17%
**Quality-Overall**16%
**Material Quality**11%
**Adhesion/Stickiness**5%
**Thin**4%
**Functionality-Overall**3%
**Gifting Purpose**3%
**Smell**2%
**Value For Money**2%
## **Common questions**
- **Is weaning set profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 29 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the weaning set niche?**
- 18 brands and 39 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in weaning set?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for weaning set peak?**
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the weaning set niche?**
- Listings span £5.18–£22.67; the average listing price is £15.21 (sweet spot $15–$100). The average incumbent carries 3,757 reviews — the moat a new listing must climb.
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