---
title: "Trend — waterproof sheet - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/waterproof-sheet/trend"
last_updated: "2026-08-11T04:49:18.289Z"
locale: en
meta:
  description: "Niche score 50/100 · £122K/yr market · 223K searches/yr · £12.33 avg price. Soft demand (-4.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £122K/yr market · 223K searches/yr · £12.33 avg price. Soft demand (-4.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — waterproof sheet - Flapen"
---

# **waterproof sheet**

**Worth a look**

Shows low returns (0.7%), but soft demand (-4.2% this quarter) keeps it on the watch list.

Market size 28Growth 23Conversion 54Competition 70Returns 96Price range 31Avg price 53Brand share 79Review moat 24Quality gap 35

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£12.33**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.69–£20.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£122K**

£122K/yr · 223K searches

**Review moat**

**Bad****6,139.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend