---
title: "Products — vaseline body oil - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/vaseline-body-oil/products"
last_updated: "2026-08-11T07:09:39.360Z"
locale: en
meta:
  description: "Niche score 38/100 · £340K/yr market · 570K searches/yr · £7.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £340K/yr market · 570K searches/yr · £7.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — vaseline body oil - Flapen"
---

# **vaseline body oil**

**Skip it**

Prices mostly outside the sweet spot ($1.93–$14.68) — this niche doesn't clear our bar today.

Market size 53Growth 21Conversion 80Competition 14Returns 100Price range 0Avg price 20Brand share 7Review moat 38Quality gap 33

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£340K**

£340K/yr · 570K searches

**Review moat**

**Okay****2,693.9**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.29**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.93–£14.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Products