---
title: "Vaseline Body Oil — £340K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/vaseline-body-oil"
last_updated: "2026-08-11T03:59:57.395Z"
locale: en
meta:
description: "Niche score 38/100 · £340K/yr market · 570K searches/yr · £7.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £340K/yr market · 570K searches/yr · £7.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vaseline Body Oil — £340K/yr Amazon UK Niche (2026) - Flapen"
---
# **vaseline body oil**
**Skip it**
Prices mostly outside the sweet spot ($1.93–$14.68) — this niche doesn't clear our bar today.
Market size 53Growth 21Conversion 80Competition 14Returns 100Price range 0Avg price 20Brand share 7Review moat 38Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£340K**
£340K/yr · 570K searches
**Review moat**
**Okay****2,693.9**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.29**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.93–£14.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vaseline body oil is a £340K/yr Amazon United Kingdom market (570K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May. Verdict: Skip it — 38/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vaseline body oil market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£219K–£292K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **60%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Vaseline72% - Fewlby9% - Nala's Baby9% - AA Merchant3% - Sol Beauty3% - Aveeno3%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -7.4% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Spike '25 seasonDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/baby-products/vaseline-body-oil/trend)
## **Top vaseline body oil search terms**
- **vaseline body oil**232K/yr+2.4%6.3% conv. - **vanilla body oil**82K/yr-13.1%1.2% conv. - **nalas baby vanilla cloud**86K/yr-27.6%0.5% conv. - **vaseline cocoa radiant body oil**35K/yr+35.1%6.1% conv. - **vaseline oil**31K/yr-3.5%5.4% conv. - **nalas baby oil**20K/yr-6.8%1.6% conv. - **body oil vanilla**21K/yr-25.1%1.9% conv. - **body oil vaseline**7K/yr+10.4%3.8% conv. - **nala baby oil**6K/yr+5.8%2.1% conv. - **cocoa radiant body oil**6K/yr-7.2%6.2% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/vaseline-body-oil/search-terms)
## **Top vaseline body oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£51K30%£102K45%£153K60%£204K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Intensive Care Cocoa Radiant Body Oil 200 ml**Vaseline**£4.33**4.6★7,637 rev](https://www.amazon.co.uk/dp/B0015SXSKK) [2**Vaseline Total Moisture Cocoa Radiant Body Gel Oil - 6.8 oz - 2 pk**Vaseline**£13.55**4.6★2,162 rev](https://www.amazon.co.uk/dp/B00JGQCYEO) [3**Fewlby Kids Rain Suit Puddle Suit Boys Girls All in One Waterproof Overalls Toddler Muddy Suit Hooded Raincoat Cartoon Monkey Rainwear 2-5 Years M Size**Fewlby**£14.68**4.5★669 rev](https://www.amazon.co.uk/dp/B09XMM1MHY) [4**Vaseline Intensive Care Cocoa Radiant Body Gel Oil 6.8 Ounce**Vaseline**£6.74**4.7★8,298 rev](https://www.amazon.co.uk/dp/B0059MUJR8) [5**Nalas Baby Nighttime Oil Vanilla Cloud | Award-winning |99% Natural | Paediatrician-approved | Shea Butter Cocoa Butter and Camomile | Vegan | 200ml | Nalas Baby**Nala's Baby**£5.05**4.6★200 rev](https://www.amazon.co.uk/dp/B0CQ7ZW2QN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PALMERS Shea Butter Formula Raw Shea Nourish Body Oil with Vitamin E 250ml - Deep Moisturizing & Hydrating Body Oil for Dry Skin Bath Shower & Massage.(With Cosmetic Spatula)**AA Merchant**£7.45**81 rev1y ago](https://www.amazon.co.uk/dp/B0DKTSVBDZ) [**Sol Beauty Dry Body Oil Caramel Vanilla Scent with Brazil Nut Extract and Buriti Fruit Oil Helps Firm and Moisture Skin Vegan Friendly Light Moisturiser 45ml**Sol Beauty**£6.65**100 rev1y ago](https://www.amazon.co.uk/dp/B0DHZSLFC5) [**Nalas Baby Nighttime Oil Vanilla Cloud | Award-winning |99% Natural | Paediatrician-approved | Shea Butter Cocoa Butter and Camomile | Vegan | 200ml | Nalas Baby**Nala's Baby**£5.05**200 rev2y ago](https://www.amazon.co.uk/dp/B0CQ7ZW2QN) [**Nalas Baby Nighttime Oil Vanilla Cloud | Award-winning |99% Natural | Paediatrician-approved | Shea Butter Cocoa Butter and Camomile | Vegan | 400ml | Nalas Baby**Nala's Baby**£7.36**200 rev2y ago](https://www.amazon.co.uk/dp/B0CXT2N5S5) [**Fewlby Kids Rain Suit Puddle Suit Boys Girls All in One Waterproof Overalls Toddler Muddy Suit Hooded Raincoat Cartoon Monkey Rainwear 2-5 Years M Size**Fewlby**£14.68**669 rev4y ago](https://www.amazon.co.uk/dp/B09XMM1MHY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fewlby Kids Rain Suit Puddle Suit Boys Girls All in One Waterproof Overalls Toddler Muddy Suit Hooded Raincoat Cartoon Monkey Rainwear 2-5 Years M Size**Fewlby**£14.68**4.5★**▲ 323%**](https://www.amazon.co.uk/dp/B09XMM1MHY) [**Nalas Baby Nighttime Oil Vanilla Cloud | Award-winning |99% Natural | Paediatrician-approved | Shea Butter Cocoa Butter and Camomile | Vegan | 400ml | Nalas Baby**Nala's Baby**£7.36**4.6★**▲ 92%**](https://www.amazon.co.uk/dp/B0CXT2N5S5) [**PALMERS Shea Butter Formula Raw Shea Nourish Body Oil with Vitamin E 250ml - Deep Moisturizing & Hydrating Body Oil for Dry Skin Bath Shower & Massage.(With Cosmetic Spatula)**AA Merchant**£7.45**4.5★**▲ 28%**](https://www.amazon.co.uk/dp/B0DKTSVBDZ) [**Vaseline Intensive Care Cocoa Radiant Body Oil 200 ml**Vaseline**£4.33**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0015SXSKK) [**Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml**Vaseline**£1.93**4.6★**— 5%**](https://www.amazon.co.uk/dp/B08G998M7L)
**~~View all trending →~~**
## **What buyers say about vaseline body oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Amazing scent”*
**Moist/Dry**13%
*“Perfect as moisturiser”*
**Quality-Overall**10%
*“Product is lovely”*
**Soft Feel**9%
*“Buttery Soft”*
**Value For Money**6%
*“Great value”*
**Suitability Combination Skin**5%
*“it makes the skin look good”*
**Suitability Dry Skin**4%
*“Dry skin heaven”*
**Absorbency**4%
*“absorbs well”*
**Brightness/Shine/Glow**3%
*“Super glow”*
**Advertised Vs Actual Product**3%
*“This is exactly what I wanted”*
### **What buyers complain about **
**Smell**16%
*“The scent is too strong”*
**Oily/Greasy**12%
*“bit greasy”*
**Leak-Proof**6%
*“Leaks and no returns”*
**Moist/Dry**5%
*“perhaps not as dry as my skin”*
**Adhesion/Stickiness**4%
*“doesnt feel sticky either it absorbs really well”*
**Allergies**3%
*“allergic to it”*
**Suitability Dry Skin**3%
*“I have dry sensitive skin”*
**Size-Overall**3%
*“small”*
**Quality-Overall**2%
*“not as good as the original coconut oil one”*
**Value For Money**2%
*“Too expensive”*
### **Top return reasons **
**Smell**32%
**Advertised Vs Actual Product**15%
**Leak-Proof**11%
**Quality-Overall**9%
**Texture/Consistency-Overall**6%
**Defective Material/Parts**4%
**Color**4%
**Heating**2%
**Size-Overall**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is vaseline body oil profitable to sell on Amazon United Kingdom?**
- The niche generates £340K/yr across 10 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the vaseline body oil niche?**
- 6 brands and 76 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in vaseline body oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Leak-Proof. The return rate is 0.1%.
- **When does demand for vaseline body oil peak?**
- Demand peaks in May; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the vaseline body oil niche?**
- Listings span £1.93–£14.68; the average listing price is £7.29 (sweet spot $15–$100). The average incumbent carries 2,694 reviews — the moat a new listing must climb.
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