---
title: "Trend — tummy time water mat - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/tummy-time-water-mat/trend"
last_updated: "2026-08-11T15:02:35.773Z"
locale: en
meta:
  description: "Niche score 49/100 · £113K/yr market · 190K searches/yr · £8.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £113K/yr market · 190K searches/yr · £8.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — tummy time water mat - Flapen"
---

# **tummy time water mat**

**Skip it**

Pricing outside the sweet spot ($8.75 avg) — this niche doesn't clear our bar today.

Market size 27Growth 60Conversion 73Competition 25Returns 94Price range 32Avg price 24Brand share 35Review moat 40Quality gap 73

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+36.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,538.8**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£5.01–£19.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£113K**

£113K/yr · 190K searches

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£8.75**

avg listing price — sweet spot $15–$100

## Trend