---
title: "Travel Potty — £351K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/travel-potty"
last_updated: "2026-07-21T11:21:40.571Z"
locale: en
meta:
description: "Niche score 58/100 · £351K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £351K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel Potty — £351K/yr Amazon UK Niche (2026) - Flapen"
---
# **travel potty**
**Worth a look**
Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 52Conversion 37Competition 68Returns 92Price range 53Avg price 77Brand share 57Review moat 24Quality gap 57
**Returns**
**Great****1.1%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****£15.67**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£351K**
£351K/yr · 750K searches
**Price range**
**Good****£6.01–£24.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+23.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,609.14**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, travel potty is a £351K/yr Amazon United Kingdom market (750K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel potty market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£313K–£392K**
- units × avg price
- **Launch success**
- **—**
- 0 of 3 new (360d)
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**26%**
- My Carry Potty46% - Nuby9% - Bebamour7% - Venture6% - TYRY.HU4% - VISATOR3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/travel-potty/trend)
## **Top travel potty search terms**
- **travel potty**228K/yr+29.4%2.9% conv. - **portable potty**144K/yr+22.5%3.0% conv. - **my carry potty**89K/yr+17.8%2.8% conv. - **travel potty for toddlers**71K/yr+37.3%3.0% conv. - **carry potty**77K/yr+15.8%2.6% conv. - **portable potty for toddlers**53K/yr+0.3%2.7% conv. - **travel potties**23K/yr+33.3%1.2% conv. - **foldable potty**11K/yr+49.4%1.9% conv. - **carry potty for toddlers**12K/yr+3.7%2.2% conv. - **potty travel**7K/yr+68.2%2.6% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/travel-potty/search-terms)
## **Top travel potty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£14K8%£28K12%£42K16%£56K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 37 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**My Carry Potty - Travel Potty Award-Winning Portable Toddler Toilet Seat for Kids to Take Everywhere (Ladybird)**My Carry Potty**£24.93**4.6★18,680 rev](https://www.amazon.co.uk/dp/B00MBFWMZI) [2**My Carry Potty - Travel Potty Award-Winning Portable Toddler Toilet Seat for Kids to Take Everywhere (Green Pastel)**My Carry Potty**£24.90**4.6★18,680 rev](https://www.amazon.co.uk/dp/B09WDYQS3D) [3**Nuby Go Potty Portable Toddler Toilet Non-Slip Travel Ready Splash Guard Suitable for 18+ Months (20 Disposable Bags Included)**Nuby**£11.71**4.4★1,336 rev](https://www.amazon.co.uk/dp/B0C6728W48) [4**Pote Pals Travel Potty Part of The Award-Winning Pote Pals Range Soft PU Cushioned Portable Toddler Toilet seat - Includes 5 Disposable Liners (Grey Woodland)**Venture**£10.98**4.6★580 rev](https://www.amazon.co.uk/dp/B092QYH7Q6) [5**My Carry Potty - Travel Potty Award-Winning Portable Toddler Toilet Seat for Kids to Take Everywhere (Bumble Bee)**My Carry Potty**£24.93**4.6★18,680 rev](https://www.amazon.co.uk/dp/B00N0OPK6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Portable Potty for Toddlers Small Travel Collapsible Potty Foldable Kids Pottys for Boys Girls Car Carry Folding Pottys with Liners 15pcs Training Toilet Seat for Baby for Camping Park Indoor Outdoor**VISATOR**£14.63**1,774 rev6mo ago](https://www.amazon.co.uk/dp/B0FWY399P1) [**4-in-1 Portable Travel Potty for Toddlers Foldable Compact Potty Seat with Splash Guard & Non-Slip Base Ideal for Car Travel Camping Hiking & Outdoor Adventures Includes 20 Disposable Liners**Ihaapsi**£12.64**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FVSCVX92) [**Kids Portable Travel Potty - Foldable Car Potty Set for Toddlers Includes Absorbent Pads & Potty - Ideal for Camping & Outdoor Use**ALUNME**£15.30**3 rev12mo ago](https://www.amazon.co.uk/dp/B0FJM7PCDC) [**Jool Baby Portable Potty Training Chair with Travel Bag and 30 Liners Foldable Indoor/Outdoor Use Camping (Sage)**Jool Baby Products**£14.03**1,353 rev1y ago](https://www.amazon.co.uk/dp/B0F2JGGC33) [**Travel Potty for Toddlers Yeelua Reusable Potty Training Toilet Seat Portable Potty for Baby Boys and Girls 45pcs Potty Bags Included for Toddler Travel Camping and Outdoor Use (Green)**Yeelua**£12.37**11 rev1y ago](https://www.amazon.co.uk/dp/B0FCC1KC4J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Travel Potty Portable Potty Folding Potty Toddler Toilet Potty Carry Potty Childs Potty Training Seat for Kids Toddler Travel for Car Indoor Outdoor Travel Potty Toilet Seat (Pink)**DQZSY**£10.11**4.3★**▲ 243%**](https://www.amazon.co.uk/dp/B0C1S39HBR) [**4-in-1 Portable Travel Potty for Toddlers Foldable Compact Potty Seat with Splash Guard & Non-Slip Base Ideal for Car Travel Camping Hiking & Outdoor Adventures Includes 20 Disposable Liners**Ihaapsi**£12.64**5.0★**▲ 188%**](https://www.amazon.co.uk/dp/B0FVSCVX92) [**Lynmark Potty Training Car Seat Protector Cover - Waterproof Soft Piddle Pads for Toddlers and Baby Carseat - Travel-Friendly Universal Washable Liner Mat for Spills Nappy Leaks Accidents - Blue**Lynmark**£17.01**4.4★**▲ 170%**](https://www.amazon.co.uk/dp/B08XZS9YZM) [**Pote Pals Travel Potty Part of The Award-Winning Pote Pals Range Soft PU Cushioned Portable Toddler Toilet seat - Includes 5 Disposable Liners (Grey Woodland)**Venture**£10.98**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B092QYH7Q6) [**Kids Portable Travel Potty - Foldable Car Potty Set for Toddlers Includes Absorbent Pads & Potty - Ideal for Camping & Outdoor Use**ALUNME**£15.30**5.0★**▲ 98%**](https://www.amazon.co.uk/dp/B0FJM7PCDC)
**~~View all trending →~~**
## **What buyers say about travel potty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Portability**15%
*“Great travel potty”*
**Quality-Overall**15%
*“I like the quality, it's sturdy and easy to position”*
**Ease Of Use**14%
*“Easy to use”*
**Ease Of Cleaning**9%
*“Very easy to clean”*
**Leak-Proof**6%
*“No leaking”*
**Strength**5%
*“It felt more sturdy than I expected”*
**Design-Overall**4%
*“The design is clever”*
**Advertised Vs Actual Product**4%
*“as advertised on the box”*
**Value For Money**4%
*“worth it”*
**Size-Overall**3%
*“Perfect fit”*
### **What buyers complain about **
**Water Resistance**10%
*“Not Waterproof”*
**Leak-Proof**9%
*“about - this thing leaks every single time”*
**Size-Overall**8%
*“Doesn't fit car seats”*
**Ease Of Use**8%
*“Can't just use it at all”*
**Strength**7%
*“doesn't stand up properly - collapses when my child is using”*
**Durability**7%
*“Broken easily”*
**Ease Of Cleaning**6%
*“needs to be cleaned thoroughly every time”*
**Value For Money**5%
*“However it feels expensive for what it is”*
**Functionality-Overall**4%
*“the catch is no longer working”*
**Quality-Overall**4%
*“Poor quality”*
### **Top return reasons **
**Size-Overall**37%
**Leak-Proof**7%
**Defective Material/Parts**6%
**Functionality-Overall**5%
**Strength**4%
**Quality-Overall**4%
**Ease Of Use**3%
**Comfort-Overall**3%
**Age Suitability**3%
**Assembly/Installation**2%
## **Common questions**
- **Is travel potty profitable to sell on Amazon United Kingdom?**
- The niche generates £351K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the travel potty niche?**
- 20 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in travel potty?**
- Top complaints mined from reviews: Water Resistance, Leak-Proof, Size-Overall. The return rate is 1.1%.
- **When does demand for travel potty peak?**
- Demand peaks in Jul–Aug; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the travel potty niche?**
- Listings span £6.01–£24.94; the average listing price is £15.67 (sweet spot $15–$100). The average incumbent carries 5,609 reviews — the moat a new listing must climb.
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