---
title: "Travel Cot — £986K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/travel-cot"
last_updated: "2026-07-21T11:20:06.484Z"
locale: en
meta:
description: "Niche score 52/100 · £986K/yr market. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £986K/yr market. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel Cot — £986K/yr Amazon UK Niche (2026) - Flapen"
---
# **travel cot**
**Worth a look**
Shows a sweet-spot price point ($34.62 avg), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Market size 77Growth 32Conversion 25Competition 42Returns 87Price range 93Avg price 95Brand share 23Review moat 50Quality gap 40
**Avg price**
**Incredible****£34.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.85–£66.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Market size**
**Great****£986K**
£986K/yr · 1.4M searches
**Review moat**
**Okay****1,520.3**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, travel cot is a £986K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel cot market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **£866K–£1.0M**
- units × avg price
- **Launch success**
- **—**
- 3 of 4 new (360d)
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **75%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**7%**
- My Babiie36% - Red Kite33% - Graco13% - REQUISITE NEEDS5% - iSTYLE MODE BETTER HOME CHOICE3% - Dreambaby2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.
60K40KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/baby-products/travel-cot/trend)
## **Top travel cot search terms**
- **travel cot**865K/yr+3.5%1.6% conv. - **travel cot with mattress included**220K/yr+12.5%1.8% conv. - **baby travel cot**54K/yr-5.4%1.0% conv. - **travel cot with mattress**30K/yr+3.9%1.3% conv. - **small travel cot**25K/yr+17.5%0.5% conv. - **extra large travel cot 140 x 70**13K/yr+36.0%0.3% conv. - **red kite travel cot**23K/yr+21.3%4.0% conv. - **travel cots**24K/yr+6.1%1.9% conv. - **graco travel cot**24K/yr-9.1%2.1% conv. - **travel cot with bassinet**17K/yr-8.3%0.8% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/travel-cot/search-terms)
## **Top travel cot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£99K20%£197K30%£296K40%£394K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**My Babiie Travel Cot - Lightweight From Birth to 15kg Easy Fold & Compact Travel Bag 120cm x 60cm Padded Mattress - Quilted Black**My Babiie**£31.21**4.4★1,400 rev](https://www.amazon.co.uk/dp/B0BLHN8LSV) [2**Red Kite Sleeptight Travel Cot - Grey**Red Kite**£28.00**4.6★5,010 rev](https://www.amazon.co.uk/dp/B07DJ39C94) [3**Red Kite Black Sleep Tight Travel Cot Black**Red Kite**£28.60**4.7★5,828 rev](https://www.amazon.co.uk/dp/B001CMB2KC) [4**My Babiie Travel Cot - Lightweight From Birth to 15kg Easy Fold & Compact Travel Bag 120cm x 60cm Padded Mattress - Blush Pink**My Babiie**£31.12**4.4★1,400 rev](https://www.amazon.co.uk/dp/B0852118JM) [5**Graco Compact Travel Cot lightweight with compact fold and carrybag. Suitable from birth to approx. 3 Years Black/Grey fashion**Graco**£27.83**4.6★259 rev](https://www.amazon.co.uk/dp/B0BMGLHWB3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red Kite Sleeptight Travel Cot - Biscotti**Red Kite**£27.37**5,828 rev4mo ago](https://www.amazon.co.uk/dp/B0GQVBPL7D) [**iSTYLE MODE BETTER HOME CHOICE Breathable Baby Toddler Travel Cot Bed Mattress - Extra Thick Super Soft Anti Allergy Waterproof With Removable Quilted Washable Cover (95 x 65 x 5 cm)**iSTYLE MODE BETTER HOME CHOICE**£13.85**67 rev6mo ago](https://www.amazon.co.uk/dp/B0GGV3X8CQ) [**REQUISITE NEEDS Travel Cot Padded Mattress Birth to 15kg Compact Folding Design with Travel Bag (Black)**REQUISITE NEEDS**£24.92**58 rev8mo ago](https://www.amazon.co.uk/dp/B0FXB13VHX) [**My Babiie MBTC3 Air-Light 3-in-1 Travel Cot Bassinet Playpen - Lightweight from Birth to 15kg Foldable Travel Bag Padded Mattress Mesh Sides - Ivory**My Babiie**£56.74**50 rev9mo ago](https://www.amazon.co.uk/dp/B0FTSCN5B3) [**Dreambaby Quest Full Size Travel Cot Lightweight from Birth to 15kg Easy Fold & Compact Travel Bag 120cm x 60cm Custom Mattress Included**Dreambaby**£45.38**50 rev1y ago](https://www.amazon.co.uk/dp/B0F2TLNGNS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Red Kite Sleeptight Travel Cot - Biscotti**Red Kite**£27.37**4.7★**▲ 231%**](https://www.amazon.co.uk/dp/B0GQVBPL7D) [**iSTYLE MODE BETTER HOME CHOICE Breathable Baby Toddler Travel Cot Bed Mattress - Extra Thick Super Soft Anti Allergy Waterproof With Removable Quilted Washable Cover (95 x 65 x 5 cm)**iSTYLE MODE BETTER HOME CHOICE**£13.85**4.5★**▲ 230%**](https://www.amazon.co.uk/dp/B0GGV3X8CQ) [**Bebeconfort Soft Dreams Baby Travel Cot Bed 0 - 3 Years (0 - 15 kg) Lightweight Baby Travel Bed Wood Fibre & Foam Mattress (60 x 120 cm) Carrying Bag Compact Umbrella Fold Navy Blue**Bebeconfort**£41.44**4.6★**▲ 144%**](https://www.amazon.co.uk/dp/B09JWRPSH4) [**Dreambaby Quest Full Size Travel Cot Lightweight from Birth to 15kg Easy Fold & Compact Travel Bag 120cm x 60cm Custom Mattress Included**Dreambaby**£45.38**4.3★**▲ 73%**](https://www.amazon.co.uk/dp/B0F2TLNGNS) [**My Babiie Travel Cot - Lightweight From Birth to 15kg Easy Fold & Compact Travel Bag 120cm x 60cm Padded Mattress - Quilted Black**My Babiie**£31.21**4.4★**▲ 57%**](https://www.amazon.co.uk/dp/B0BLHN8LSV)
**~~View all trending →~~**
## **What buyers say about travel cot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Easy to put up great quality”*
**Value For Money**13%
*“Worth the money”*
**Ease Of Use**10%
*“Easy peasy”*
**Strength**10%
*“Very good and Sturdy bed and easy to place”*
**Size-Overall**7%
*“Fits perfectly”*
**Comfort-Overall**6%
*“super comfy”*
**Assembly/Installation**6%
*“easy to put together”*
**Portability**5%
*“Easy travel option”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Weight Light**3%
*“It is not too heavy”*
### **What buyers complain about **
**Size-Overall**10%
*“Very small size”*
**Thickness**8%
*“Its just a thin bottom you put on”*
**Quality-Overall**7%
*“the sizing and quality is poor”*
**Cushion**7%
*“Most importantly not padded liked the cot weve have used in the past”*
**Strength**5%
*“Not that strong”*
**Hard Feel**5%
*“Bottom is very hard”*
**Assembly/Installation**5%
*“Really tricky to assemble until I found a video on YouTube showing me how to do it”*
**Comfort-Overall**4%
*“Not comfortable”*
**Advertised Vs Actual Product**4%
*“Doesn't match description”*
**Ease Of Use**3%
*“Finding it hard to put away once folded”*
### **Top return reasons **
**Size-Overall**42%
**Defective Material/Parts**7%
**Quality-Overall**4%
**Functionality-Overall**4%
**Assembly/Installation**3%
**Locking Mechanism**3%
**Thin**3%
**Color**3%
**Comfort-Overall**3%
**Age Suitability**2%
## **Common questions**
- **Is travel cot profitable to sell on Amazon United Kingdom?**
- The niche generates £986K/yr across 20 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the travel cot niche?**
- 11 brands and 18 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in travel cot?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.4%.
- **When does demand for travel cot peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the travel cot niche?**
- Listings span £13.85–£66.88; the average listing price is £34.62 (sweet spot $15–$100). The average incumbent carries 1,520 reviews — the moat a new listing must climb.
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