---
title: "Travel Cot Mattress — £274K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/travel-cot-mattress"
last_updated: "2026-08-11T08:02:17.814Z"
locale: en
meta:
description: "Niche score 57/100 · £274K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £274K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel Cot Mattress — £274K/yr Amazon UK Niche (2026) - Flapen"
---
# **travel cot mattress**
**Worth a look**
Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 39Conversion 60Competition 43Returns 91Price range 69Avg price 81Brand share 68Review moat 43Quality gap 57
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.42**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.82–£30.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£274K**
£274K/yr · 302K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,246.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, travel cot mattress is a £274K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel cot mattress market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£218K–£261K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 95%
**Open market**
**28%**
- Feature Home17% - Mother Nurture16% - TOP STYLE COLLECTION14% - SPRINGSPIRIT9% - A ATH COLLECTION8% - iSTYLE MODE BETTER HOME CHOICE8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/travel-cot-mattress/trend)
## **Top travel cot mattress search terms**
- **travel cot mattress**199K/yr+9.4%3.4% conv. - **travel cot mattress 95 x 65**26K/yr+7.3%8.5% conv. - **red kite travel cot mattress**18K/yr+21.7%5.3% conv. - **mattress for travel cot**13K/yr+5.6%3.4% conv. - **foldable travel cot mattress**9K/yr+31.2%1.8% conv. - **mattresses for travel cot**7K/yr+39.3%1.8% conv. - **graco travel cot mattress**6K/yr-2.4%3.4% conv. - **cuggl travel cot mattress**5K/yr+29.0%2.9% conv. - **travel cot matress**4K/yr+35.5%3.4% conv. - **joie travel cot mattress**4K/yr+15.0%1.8% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/travel-cot-mattress/search-terms)
## **Top travel cot mattress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£14K10%£27K15%£41K20%£55K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Feature Home New Baby Travel Cot Bed Mattress Quilted Breathable - For Graco Redkite And Mamas & Papas 95 x 65 x 5 cm Poly Cotton Quilted Cover Nursery Mattress for Cots**Feature Home**£15.01**4.6★792 rev](https://www.amazon.co.uk/dp/B0CQRR4P51) [2**Mother Nurture Classic Eco Fibre Travel Cot Mattress (95 x 65cm x 7.5cm) Hypoallergenic Breathable Mattress For Comfy Nights Sleep Reversible Removable Cover BSI Tested Baby Travel Cot Mattress**Mother Nurture**£22.78**4.6★12,488 rev](https://www.amazon.co.uk/dp/B0B88R7LZX) [3**New Quilted Thick Travel Cot Mattress for Baby Compatible fit Red Kite Graco Mamas & Papas 95 x 65 x 5 cm Breathable and Removable Polypropylene cover Nursery Cot Mattress**TOP STYLE COLLECTION**£15.90**4.4★219 rev](https://www.amazon.co.uk/dp/B0D8TLTNMK) [4**iSTYLE MODE BETTER HOME CHOICE Breathable Baby Toddler Travel Cot Bed Mattress - Extra Thick Super Soft Anti Allergy Waterproof With Removable Quilted Washable Cover (95 x 65 x 5 cm)**iSTYLE MODE BETTER HOME CHOICE**£13.85**4.5★67 rev](https://www.amazon.co.uk/dp/B0GGV3X8CQ) [5**SPRINGSPIRIT Trifold Travel Cot Mattress Topper 95 x 65cm Waterproof Breathable Soft Portable Folding Playard Travel Mattress Baby Foam Playpen Mattress with Removable Zippered Cover**SPRINGSPIRIT**£29.55**4.4★208 rev](https://www.amazon.co.uk/dp/B08PJY1LQ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**iSTYLE MODE BETTER HOME CHOICE Breathable Baby Toddler Travel Cot Bed Mattress - Extra Thick Super Soft Anti Allergy Waterproof With Removable Quilted Washable Cover (95 x 65 x 5 cm)**iSTYLE MODE BETTER HOME CHOICE**£13.85**67 rev6mo ago](https://www.amazon.co.uk/dp/B0GGV3X8CQ) [**Yoofoss Waterproof Cot Bed Mattress Protector 120 x 60 cm Breathable Toddler Bed Mattress Protector Comfortable Noiseless White**Yoofoss**£10.13**7,637 rev10mo ago](https://www.amazon.co.uk/dp/B0FJR39J77) [**A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (89X38X5cm)**A ATH COLLECTION**£9.98**41 rev10mo ago](https://www.amazon.co.uk/dp/B0FPRKGY1Z) [**A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (84X37X5cm)**A ATH COLLECTION**£9.96**41 rev11mo ago](https://www.amazon.co.uk/dp/B0FLWR958C) [**A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (90X40X5cm)**A ATH COLLECTION**£10.03**41 rev11mo ago](https://www.amazon.co.uk/dp/B0FLWQ2GLT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**iSTYLE MODE BETTER HOME CHOICE Breathable Baby Toddler Travel Cot Bed Mattress - Extra Thick Super Soft Anti Allergy Waterproof With Removable Quilted Washable Cover (95 x 65 x 5 cm)**iSTYLE MODE BETTER HOME CHOICE**£13.85**4.5★**▲ 199%**](https://www.amazon.co.uk/dp/B0GGV3X8CQ) [**A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (89X38X5cm)**A ATH COLLECTION**£9.98**3.9★**▲ 199%**](https://www.amazon.co.uk/dp/B0FPRKGY1Z) [**Baby Elegance Travel Cot Mattress 70x100x3 cm | Eco-Fiber Foldable Design for Travel & Storage With Carry Bag | Breathable Construction With Supportive Core | Machine-Washable Cover For Easy Cleaning**Baby Elegance**£28.80**4.1★**▲ 180%**](https://www.amazon.co.uk/dp/B0F9X5TZJQ) [**A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (84X37X5cm)**A ATH COLLECTION**£9.96**3.9★**▲ 143%**](https://www.amazon.co.uk/dp/B0FLWR958C) [**Yoofoss Travel Cot Mattress Protector Waterproof 65 x 95 cm Fitted Breathable & Comfortable Quilted Toddler Mattress Protector White**Yoofoss**£7.82**4.7★**▲ 73%**](https://www.amazon.co.uk/dp/B0DHXN3P8W)
**~~View all trending →~~**
## **What buyers say about travel cot mattress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality, nice and thick”*
**Size-Overall**17%
*“Fits perfectly”*
**Comfort-Overall**11%
*“So comfy”*
**Soft Feel**8%
*“soft to touch”*
**Value For Money**7%
*“value for money”*
**Thickness**5%
*“Great mattress good thickness for comfort”*
**Advertised Vs Actual Product**3%
*“As shown, and very nice feel”*
**Foam**3%
*“Really good cot mattress”*
**Washability**2%
*“wash really well”*
**Color**2%
*“Love the colours”*
### **What buyers complain about **
**Size-Overall**27%
*“size i ordered was not right had to returned it for refund”*
**Thickness**9%
*“Not as thick as advertised”*
**Smell**7%
*“Horrendous chemical and damp smell coming from mattress tried to take cover off to see if it could be washed”*
**Quality-Overall**7%
*“Not the best”*
**Cushion**4%
*“needed more padding”*
**Ease Of Use**3%
*“was unfortunately unable to use it”*
**Water Resistance**3%
*“Its also not waterproof as advertised”*
**Flatness**3%
*“a bit too flat”*
**Soft Feel**3%
*“It is much too soft”*
**Material Quality**3%
*“Not 100% cotton”*
### **Top return reasons **
**Size-Overall**76%
**Material Quality**4%
**Quality-Overall**3%
**Thin**2%
**Advertised Vs Actual Product**2%
**Thickness**1%
**Compatibility-Overall**1%
**Cushion**1%
**Comfort-Overall**1%
**Soft Feel**1%
## **Common questions**
- **Is travel cot mattress profitable to sell on Amazon United Kingdom?**
- The niche generates £274K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the travel cot mattress niche?**
- 18 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in travel cot mattress?**
- Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 1.2%.
- **When does demand for travel cot mattress peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the travel cot mattress niche?**
- Listings span £7.82–£30.88; the average listing price is £17.42 (sweet spot $15–$100). The average incumbent carries 2,247 reviews — the moat a new listing must climb.
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