---
title: "Trend — travel cot mattress 120 x 60 - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/travel-cot-mattress-120-x-60/trend"
last_updated: "2026-08-11T07:03:01.744Z"
locale: en
meta:
  description: "Niche score 53/100 · £72K/yr market · 55K searches/yr · £18.56 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £72K/yr market · 55K searches/yr · £18.56 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — travel cot mattress 120 x 60 - Flapen"
---

# **travel cot mattress 120 x 60**

**Worth a look**

Shows a sweet-spot price point ($18.56 avg), but a small market ($72K/yr) keeps it on the watch list.

Market size 18Growth 42Conversion 76Competition 49Returns 81Price range 76Avg price 84Brand share 57Review moat 39Quality gap 50

**Avg price**

**Great****£18.56**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****£9.96–£30.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+13.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,628.55**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£72K**

£72K/yr · 55K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend