---
title: "Travel Cot Mattress 120 X 60 — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/travel-cot-mattress-120-x-60"
last_updated: "2026-08-11T06:03:14.242Z"
locale: en
meta:
description: "Niche score 53/100 · £72K/yr market · 55K searches/yr · £18.56 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £72K/yr market · 55K searches/yr · £18.56 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel Cot Mattress 120 X 60 — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **travel cot mattress 120 x 60**
**Worth a look**
Shows a sweet-spot price point ($18.56 avg), but a small market ($72K/yr) keeps it on the watch list.
Market size 18Growth 42Conversion 76Competition 49Returns 81Price range 76Avg price 84Brand share 57Review moat 39Quality gap 50
**Avg price**
**Great****£18.56**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£9.96–£30.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+13.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,628.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£72K**
£72K/yr · 55K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, travel cot mattress 120 x 60 is a £72K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel cot mattress 120 x 60 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£56K–£74K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **85%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**23%**
- Feature Home18% - Mother Nurture17% - HANSON AND LANGFORD16% - SPRINGSPIRIT14% - Yoofoss7% - hauck6%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — +13.2% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/travel-cot-mattress-120-x-60/trend)
## **Top travel cot mattress 120 x 60 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Baby Travel Cot Foam/Mattress - Waterproof Cover | Extra Thick Quilted | Fits Most Graco/M&P Toddler Cots Breathable | Anti Allergenic (120 x 60 x 7.5 cm)**HANSON AND LANGFORD**£19.79**4.5★102 rev](https://www.amazon.co.uk/dp/B08G9QCFFF) [2**Waterproof Travel Cot Mattress 60x120cm Trifold Style Portable Toddler Cot Mattress Baby Foam Sleeping Mat Fits For Hauck Dream N Play(120x60cm) BabyDan Extra Large Travel Cot**SPRINGSPIRIT**£30.88**4.3★100 rev](https://www.amazon.co.uk/dp/B0D6V445TD) [3**Feature Home New New Cot Bed Mattress 120 x 60 x 5 cm Travel Compatible with Mothercare & Other Main Brand Cots Hypoallergenic Removable Cover UK Fire Safe**Feature Home**£17.18**4.6★319 rev](https://www.amazon.co.uk/dp/B09NNGQQH7) [4**Yoofoss Waterproof Cot Bed Mattress Protector 120 x 60 cm Breathable Toddler Bed Mattress Protector Comfortable Noiseless White**Yoofoss**£10.13**4.7★7,637 rev](https://www.amazon.co.uk/dp/B0FJR39J77) [5**iSTYLE MODE BETTER HOME CHOICE Baby Toddler Cot Bed Fully Breathable Foam Mattress & Waterproof Cover (120 x 60 x 5) White**iSTYLE MODE BETTER HOME CHOICE**£17.60**4.4★4,366 rev](https://www.amazon.co.uk/dp/B074J93VGB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yoofoss Waterproof Cot Bed Mattress Protector 120 x 60 cm Breathable Toddler Bed Mattress Protector Comfortable Noiseless White**Yoofoss**£10.13**7,637 rev10mo ago](https://www.amazon.co.uk/dp/B0FJR39J77) [**A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (89X38X5cm)**A ATH COLLECTION**£9.98**41 rev10mo ago](https://www.amazon.co.uk/dp/B0FPRKGY1Z) [**A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (84X37X5cm)**A ATH COLLECTION**£9.96**41 rev11mo ago](https://www.amazon.co.uk/dp/B0FLWR958C) [**Royale Linens Cot Bed Mattress Extra Thick Nursery Foam - Hypoallergenic Easy Clean Eco-Friendly Reversible Baby Cot Mattress for Baby & Toddlers Firm & Supportive White (84 x 36 x 5 cm)**Royale Linens**£10.09**32 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQBLL86) [**Soodie&Zuzus Premium Baby Travel Cot Mattress with 100% Quilted Microfiber Cover Breathable Hypoallergenic Waterproof & Washable (93 x 64 x 6 cm)**Soodie&Zuzu's**£20.07**2 rev1y ago](https://www.amazon.co.uk/dp/B0F899NYWJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (89X38X5cm)**A ATH COLLECTION**£9.98**3.9★**▲ 198%**](https://www.amazon.co.uk/dp/B0FPRKGY1Z) [**BUY ALL HERE Travel Cot Bed Mattress - comes with Super Soft Breathable Water Resistant Quilted Cover Removable Washable - 120 X 60 X 7 CM**BUY ALL HERE**£22.89**4.8★**▲ 129%**](https://www.amazon.co.uk/dp/B08LCMXSPL) [**Baby and Toddler Cot Bed Mattress with Quilted Breathable Zipped Cover Medium Firm Foam Travel Cot Mattress Perfect for Graco M&P Bed Cots with Removable Machine Washable Cover (120 X 60 X 5 CM)**AMANSTYLE LTD**£17.03**4.5★**▲ 96%**](https://www.amazon.co.uk/dp/B0BZT74X81) [**Soodie&Zuzus Premium Baby Travel Cot Mattress with 100% Quilted Microfiber Cover Breathable Hypoallergenic Waterproof & Washable (93 x 64 x 6 cm)**Soodie&Zuzu's**£20.07**5.0★**▲ 94%**](https://www.amazon.co.uk/dp/B0F899NYWJ) [**A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (84X37X5cm)**A ATH COLLECTION**£9.96**3.9★**▲ 59%**](https://www.amazon.co.uk/dp/B0FLWR958C)
**~~View all trending →~~**
## **What buyers say about travel cot mattress 120 x 60**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality with washable zip cover”*
**Size-Overall**19%
*“Fits perfectly”*
**Comfort-Overall**11%
*“extremely comfortable”*
**Value For Money**9%
*“Its a reasonable price”*
**Thickness**6%
*“Nice travel cot mattress not too thick”*
**Soft Feel**5%
*“Quite soft”*
**Foam**4%
*“Nice mattress”*
**Ease Of Use**3%
*“Easy to use”*
**Portability**3%
*“being foldable is easy to pack for travel”*
**Absorbency**2%
*“great absorbency”*
### **What buyers complain about **
**Thickness**19%
*“was a couple of cms thick”*
**Size-Overall**14%
*“Not fitting cot”*
**Advertised Vs Actual Product**8%
*“Misleading picture”*
**Quality-Overall**8%
*“Pretty poor quality, very flimsy”*
**Durability**6%
*“doesn't last as well as expected”*
**Cushion**4%
*“needed more padding”*
**Smell**3%
*“even my child smelled like the chemicals”*
**Water Resistance**3%
*“Its also not waterproof as advertised”*
**Strength**2%
*“Not as firm as i expected though”*
**Soft Feel**2%
*“Mattress is way too soft”*
### **Top return reasons **
**Size-Overall**64%
**Thin**9%
**Thickness**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Comfort-Overall**2%
**Noise Level**1%
**Hard Feel**1%
**Soft Feel**1%
## **Common questions**
- **Is travel cot mattress 120 x 60 profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the travel cot mattress 120 x 60 niche?**
- 15 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in travel cot mattress 120 x 60?**
- Top complaints mined from reviews: Thickness, Size-Overall, Advertised Vs Actual Product. The return rate is 1.7%.
- **When does demand for travel cot mattress 120 x 60 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the travel cot mattress 120 x 60 niche?**
- Listings span £9.96–£30.88; the average listing price is £18.56 (sweet spot $15–$100). The average incumbent carries 2,629 reviews — the moat a new listing must climb.
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