---
title: "Reviews — tommee tippee steriliser - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/tommee-tippee-steriliser/reviews"
last_updated: "2026-07-21T17:32:00.954Z"
locale: en
meta:
  description: "Niche score 55/100 · £1.8M/yr market · 1.2M searches/yr · £47.39 avg price. Soft demand (-6.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £1.8M/yr market · 1.2M searches/yr · £47.39 avg price. Soft demand (-6.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — tommee tippee steriliser - Flapen"
---

# **tommee tippee steriliser**

**Worth a look**

Shows a sweet-spot price point ($47.39 avg), but soft demand (-6.1% this quarter) keeps it on the watch list.

Market size 91Growth 22Conversion 40Competition 50Returns 92Price range 43Avg price 94Brand share 28Review moat 45Quality gap 53

**Avg price**

**Great****£47.39**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Market size**

**Great****£1.8M**

£1.8M/yr · 1.2M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,006.76**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£6.42–£204.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch